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1、CONFIDENTIAL BUStrategicPlanTemplateBook Trainingmaterials8June2001 Thisreportissolelyfortheuseofclientpersonnel Nopartofitmaybecirculated quoted orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyitisnotacompleterecordofthediscussion JimAyala PHOMelissaGil
2、 PHOReginaManzano PHOSureshMustapha PHOSteveShaw HKOShellyYeh PHOChoon GinTan SIO 1 STRATEGYPLANNINGINSTRUCTIONS TheobjectiveofthesetemplatesistoprovidecompletenessandconsistencyofBUstrategicplansubmissions ThesetemplatesarenotintendedtoreplaceorconstrainBUstrategicthinkingandshouldbeadaptedtoreflec
3、taparticularBU ssectoralcontextasrequiredEachsectionbeginswithasummarythatisbasedonasynthesisofquestionsandanalysesthatfollow Thesuggestedapproachwouldbetofirstcompletetherelevantback upanalysesandthenworktowardstheoverallsynthesis 2 TABLEOFCONTENTS I ExecutivesummaryII Environmentalandinternalasses
4、smentA IndustrydynamicsanditsimplicationsB CompetitiveassessmentC InternalassessmentIII StrategicdefinitionandimplicationsA StrategyarticulationB StrategicinitiativesC FinancialprojectionD Risks contingenciesandstrategicalternativesIV Exhibits 3 BUSTRATEGICPLANDEVELOPMENT Industrydynamicsandimplicat
5、ions Environmentalandinternalassessment Competitiveassessment Internalassessment Whatarethemajorchangesinindustrydynamicsandresultingopportunitiesandrisks Whatareyourcompetitivestrengthsandweaknesses Howdoesyourcurrentbusinessemphasisfitwithindustryopportunityandcompetitivelandscape Strategyarticula
6、tion Strategicdefinitionandimplications Strategicinitiatives Financialprojections WhatstrategywillyourBUpursueoverthenext3years Whatwillbetheimpactofmajorstrategicinitiatives Whataretheexpectedfinancialreturnsofyourstrategy Risk contingen cies strategicalternatives Whatstrategicalternativeshaveyouco
7、nsidered 4 I EXECUTIVESUMMARY Instructions TheExecutiveSummaryprovidesasynthesisoftheEnvironmentalandInternalAssessmentsandtheresultantBUStrategicPlans 5 II ENVIRONMENTALANDINTERNALASSESSMENT 6 IIA INDUSTRYDYNAMICSANDIMPLICATIONS SUMMARY A Whatarethemajorchangesinindustrydynamicsandtheresultingoppor
8、tunitiesandrisks A 2Howisindustrystructurechanging demand supply andindustrychaineconomics Whataretheresultingopportunitiesandrisks A 3Whatistheexpectedcompetitorconduct Whataretheresultingopportunitiesandrisks A 4Whatarethepresentandfutureexternalfactorsthatcouldpresentnewopportunitiesandrisks A 1W
9、hatindustryareyoucompetingin Whatarethevarioussegmentsintheindustry Instructions Theanswertothisoverarchingquestionrequiresarecapitulationofthesection smainfindings Instructions Thesesubsectionscontaina1 2sentencesummaryoftherelevantfindings 7 IIA INDUSTRYDYNAMICSANDIMPLICATIONS BACK UP1 A 1Whatindu
10、stryareyoucompetingin Whatarethevarioussegmentsintheindustry IndustrydefinitionIndustrysegmentationDefinitionSizing Instructions Exhibit1couldprovideausefulframeworkforansweringthisquestion Industrydefinition Industrysegmentation 8 IIA INDUSTRYDYNAMICSANDIMPLICATIONS BACK UP2 A 2Howisindustrystructu
11、rechangingwithrespecttodemand supply andindustrychaineconomics Whataretheresultingopportunitiesandrisks EconomicsofdemandBysegmentSubstitutes abilitytodifferentiateVolatility cyclicalityEconomicsofsupplyProducerconcentrationanddiversityImportcompetitionCapacityutilizationEntry exitbarriersCoststruct
12、ure fixedandvariable IndustrychaineconomicsCustomerandsupplierbargainingpower Instructions Exhibit2 3or4couldprovideausefulframeworkforansweringthisquestion 9 IIA INDUSTRYDYNAMICSANDIMPLICATIONS BACK UP3 A 3Whatistheexpectedcompetitorconduct Whataretheresultingopportunitiesandrisks Majorindustrycomp
13、etitormovesMarketinginitiativesIndustrycapacitychangesM As divestituresVerticalintegration disaggregationAlliancesandpartnershipsCostcontrolandefficiencyimprovements Instructions Exhibit2 3or4couldprovideausefulframeworkforansweringthisquestion 10 IIA INDUSTRYDYNAMICSANDIMPLICATIONS BACK UP4 A 4What
14、arethepresentandfutureexternalfactorsthatcouldpresentnewopportunitiesandrisks ImpactandlikelihoodofmajorindustrydiscontinuitiesChangesinregulation governmentpolicyTechnologicalbreakthroughs Instructions Exhibit2 3or4couldprovideausefulframeworkforansweringthisquestion 11 IIB COMPETITIVEASSESSMENT SU
15、MMARY B Whatareyourcompetitivestrengthsandweaknesses B 1Whatarethecapabilitiesrequiredtosucceedinthisindustry B 2Howdoyoucompareagainstthesenecessarycapabilities Instructions Theanswertothisoverarchingquestionrequiresarecapitulationofthesection smainfindings Instructions Thesesubsectionscontaina1 2s
16、entencesummaryoftherelevantfindings 12 IIB COMPETITIVEASSESSMENT BACK UP1 B 1Whatarethecapabilitiesrequiredtosucceedinthisindustry Privilegedassetsthatcreatecompetitiveadvantage e g physicalassets location space distribution salesnetwork intangibleassets intellectualcapital network brands talents Distinctiveskills competenciesthatcreatecompetitiveadvantage e g innovation talentdevelopment Instructions Exhibit5couldprovideausefulframeworkforansweringthisquestion 13 IIB COMPETITIVEASSESSMENT BACK
