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1、IBMKnowledgeManagementBluePrintWorkshop KMgoesSocial Beginwiththeendinmind AbriefhistoryofKMTheimpactofsocialtoolsandWeb2 0onKMTheevolutionofKMKM1 0toKM2 0KMgoesSocial TwoearlyformsofKM Techno centricKMPeople centricKMBlended Techno centricKM CorporateKMBirth1995 LotusNotes1989 Internet Intranets Of
2、fice E mailThemanagementofunstructuredinformationDatabaseandsearchcentricFormanyorganizationswhatKMisabout People centricKM PersonalKnowledgeManagement PKM PeopleCentredKnowledgeManagement PCKM Softtoolse g Cops AfterActionReviewsPioneersBP ChrisCollison GeoffParcell BuckmanLabs BobBuckman People ce
3、ntricKMTools CommunitiesofPracticeStorytellingandnarrativeAfteractionreviewsPeerassistsRetrospectsKnowledgeCafesOpenSpaceAppreciativeInquiry KMToday BothformsofKMpracticedKCUKCollaborationContentOver hyped underperformedIsKMdead KMchanging evolvingNotdrivenbythetraditionalKMcommunity TheDisruptor So
4、cialToolsQuietlyevolvingonthewebRootsnotinKMSocialToolthoughtleadersandevenKMadvocatesavoidthelabel SocialTools Whataresocialtoolsfor FindingandconnectingwithpeopleBuildingcommunitiesSharingKnowledgeTheyareinfactpersonal socialKMtools SocialTools WeblogsWikisSocialbookmarking taggingSocialNetworking
5、CommunitiesInstantMessaging PresenceRSSFeedReadersMicro bloggingPodcasts videocastsMashups BloggerTechnoratiMediaWikiLinkedIn FacebookDeliciousGoogleReader BloglinesSkypeFlickrYouTube GoogleVideoTwitterOdeoSlideshareiPodCreativeCommons SocialTools YouwillneverunderstandSocialToolsbyreadingaboutthemo
6、rintellectualanalysisThereisnosubstituteforusingandexperimentingwiththemTheyhaveemergentpropertiesthatarenotimmediatelyapparent Web2 0 ThesocialwebTheparticipatorywebBuiltaroundsocialtoolsEvolved emergedNotplannedNotIBMorMicrosoftOpenprotocolsLowcost Enterprise2 0 TakingWeb2 0intotheorganizationWebl
7、ogsandWikisIBMandMicrosoftnowinthegameAndmore Business2 0 Management2 0 Leadership2 0 Education2 0 2 0memeisspreading SocialToolsareincrediblypowerfulChangethegamePutpowerinthehandsofthepeople Canbeseenasdisruptive evensubversive SowhatdoesthismeanforKM KM1 0 Theoldtraditional corporate techno centr
8、iccommandandcontrolformofKM KM2 0 TakePeople centricKM PKMCoPs AARs KCafes SocialComputingWeblogs Wikis TocreateAnewformofKMKM2 0orSocialKM KM2 0 KMisnolongeracentralcorporatefunctionitisnowanintegralpartofaeveryone severydayworkKnowledgeisnolongercontrolledcentrallybuttheownershipandcontrolisdistri
9、butedthroughouttheorganization SocialKM CorporateTopdownCentralisedCommand ControlMonolithicsystemsExplicitKnowledge PersonalBottomupDecentralisedDistributedEcosystemsTacitKnowledge KM1 0 KM2 0 KMToolComparison TaxonomiesPeopleFindersDatabasesE mailNewslettersDiscussionForums SocialTaggingSocialNetw
10、orkingBlogs WikisInstantMessagingRSSFeeds ReadersBlogs KM1 0 KM2 0 SocialKM SocialKM KMisaboutConversation KMissimplytheartofenablingtrusted context richconversationsamongtheappropriatemembersofcommunitiesaboutthingsthesecommunitiesarepassionateabout DavePollard Apowerfulglobalconversationhasbegun T
11、hroughtheInternet peoplearediscoveringandinventingnewwaystosharerelevantknowledgewithblindingspeed Asadirectresult marketsaregettingsmarterandgettingsmarterfasterthanmostcompanies TheCluetrainManifesto SocialKM Ithink atitsbest KMisasocialphenomena Itswherepeoplecometogethertosharetheirknowledge tol
12、earnfromeachotherandtoworkmoreeffectivelytogether tomeetboththeirbusinessandpersonalobjectives That smyviewofKM DavidGurteen ECKM September2006 Budapest KMisgoingSocial DavidGurteenGurteenKnowledgeTel 441252812878Email david gurteen Licence YoumayusetheseslidesunderthefollowingCreativeCommonsLicenceAttribution ShareAlike2 0http creativecommons org licenses by sa 2 0 uk