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1、SELLING TANG SUIT TO U.S.APrepare forPeter Johnson,Chief Operating OfficerNovember 27, 2010CONTENTSPAGEIntroduction .1Features and Uses of Tang Suit .2 Type of Tang Suit .2 What fabric to make a tang suit? .2 Features of Tang Suit .2Market Analysis and Development Strategy .31. Location .32. Sales S
2、trategy .33. Development .44. Market Price .4High Tariffs of the America 5 Data of the Tariffs .5 Way to Solve the Tariff Problem .5Consumer Preferences for Tang Suit .6 Why Tang Suit popular in the America? .6Laws and regulations About Selling Overseas .7Laws and regulations about textile import in
3、 America .7Laws and regulations of textile export in China 7Conclusions and Recommendations .8SELLING TANG SUIT TO U.S.AINTRODUCTIONIn the 2001 Shanghai APEC meeting, a picture of former president Bush in the Tang Suit has aroused much attention throughout the U.S. American is not only attracted by
4、the suit but rather than the name behind the clothes it represents: China. Previously, commercials made in China are most welcome in U.S market for their cheap price. Presently, more attention is paid to this country for its success in economic accomplishment. U.S citizens are eager to learn more ab
5、out China. An item not only made in China but telling the story of China will win more hearts. People will be proud of possessing a collection of Chinese traditional clothes such as the Tang Suit. Therefore, selling the Tang Suit to U.S must be a business opportunity. In order to prove it, this repo
6、rt attempts to conduct a comprehensive analysis of Tang Suit, including the feature of the suit, the market prediction and targeting potential costumers etc.This report will help investors to achieve their business goal of selling Tang Suit by illustrating the perfect location in U.S market where mo
7、re eyes would draw to the suit. Meanwhile, the sale strategy and the price analysis could help companies to assess the revenue and cost ratio before starting the real business. There is one statistic display reveal the development of Tang Suit sales in U.S to ensure the confidence of the investors.T
8、he report will not only demonstrate the opportunity of the Tang Suit business but it uses a major part to narrate the problems companies might confront. The tariff and law regulations would be the crucial part. In terms of the tariff, we could only use data to display the actual fact. It is not our
9、main focus to reach a concrete solution to this issue. However, we do provide some techniques to avoid the high tariff would endanger the revenue, but it is not assured. We suggest the guest should read another part on why invest in the U.S market.In this part, the report fully elaborates the market
10、 potential and tendency of the sales in the future. Comparing to the risk the companies might face, the high profit and huge market should influence more on the final decision. FEATURES AND USES OF TANG SUITTang suit contains five distinguishing: collar, joint sleeve, breasted, rectangular buttons,
11、fabric (brocade, silk). It used to be worn in ceremonies and festival occasions. Mainly used for ceremonial clothing and festival clothing. However, presently, new elements such as the west style have added to the tang suit, which makes the tang suit can be wore in daily life. Type of Tang SuitThere
12、 are three different types of Tang Suit: Narrow-sleeved jacket or skirt; Hu Dress; and the woman style. What Fabric to Make a Tang Suit?Most garments are made from natural fabrics such as brocade, silk, cotton, but with the progress of the times, but now, a new material can be found in the Tang Suit
13、 market: leather. The combination of leather and costume not only to retain the elegant costume, at the same time, tang suit looks differ from before. This is a good idea to expand the market.Now, tang suit has attack new factors in it, it makes tang suit to be out of the ceremonial clothing, daily
14、life, holiday can wear tang suit.Features of Tang SuitIn fact, today the Tang Suit we are wearing does not come from original one. Now the tang suit from the Manchu is a combination of traditional and modern materials. It draws on the Qing dynasty traditional clothing while using the Western clothings technique cut. For example, the Chinese clothing with rarely used long sleeves, since there is no clothing with long sleeves is equivalent no waist. Tang suit is very popular among the upper level people
