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1、November17 1999 NorthwesternUniversityHighTechClub CompetingintheDigitalEconomy Agenda Introduction WhatistheDigitalEconomy DriversoftheDigitalEconomyNewBusinessPractices WhatDoesitTaketoWin Time ValueCompetitionContentandcontainersIntelligentMarkets theDigitalValueNetworkIntelligentexecution compet
2、ingoninsightIntelligentorganizations IntroductiontotheDigitalEconomy DigitalEconomy Thelastthreedecadeshaveseentheemergenceofadigitaleconomycharacterizedbyanincreasedemphasisoncomputingandcommunications Thisincreaseduseofcomputingandcommunications digitization ischangingtheworldofbusiness Industrial
3、Economy Pre IndustrialEconomy Pre 1850 1850 1960 1960 Present Thisperiodiscomparabletopreviouseconomicupheavalsandimpactsallindustries Neweconomiesemergeattheinflectionpointofpreviouseconomiesandco existwiththeirpredecessors Informationisbecomingthekeyinput whichischangingthewaybusinessesoperateandt
4、henatureofwork RatioofExpendituresonInformationtoProductionTechnology 1980 1975 1970 1965 1983 80 60 40 20 Notes 1 Consistsofserviceworkers includingpositionssuchasfinance marketing etc inindustrialcompanies 2 ConsistsofphysicalworkersinindustrialfirmsSources InformationTechnologyandtheCorporationof
5、the1990s 1994 U S BureauofLaborStatistics 1996 U S EmploymentByOccupation PercentOfTotal Digitizationallowsworktooccuranytime anyplaceleadingtoadramaticincreaseinglobalactivity DriversReducedcostsofcommunicationImmediateaccesstoinformationRapiddiffusionoftechnologyIncreasedaccesstonewmarketsIncrease
6、dnumberofcompetitors Sources F C C U S DepartmentofTreasury U S DirectOverseasInvestment Billion 1980 1993 1980 1993 ForeignDirectInvestmentInTheU S Billion 1980 1995 1985 1990 OverseasTelephoneCalls Million InformationTechnology sShareoftheGDPcontinuestogrow fuelingtheDigitalEconomy DriversoftheDig
7、italEconomy Advancesintechnologyandimprovementsininformationmanagementaredrivingdigitization Metcalfe sLawofNetworkValue GreaterStorageCapabilities Cheap DeregulatedCommunications InternetAccessPervasiveemailusage JavaandJini FixedandremovableHarddrivesCD ROMs DVDs TelephonesSatellites FaxesModems I
8、ncreasinglyDigitizedBusinessProcesses Moore sLawofMicrocomputing MicroprocessorsPersonalcomputers Workstations Smart products Embeddedcomputing Moore sLawofMicrocomputing Every12 18months theprocessingpowerofmicrochipsdoubles 103 104 105 106 107 108 109 4004 8080 8086 80286 80386 80486 Pentium Penti
9、umPro 80786 TransistorsperChip Date Moore sLawofMicrocomputing Andwitheachsuccessivegeneration thepriceperMIPSplummets Metcalfe sLawofNetworkValue Thevalueofthenetworkgrowsexponentiallyasthenumberofmembersornodesonthenetworkgrows NumberofMembers ValueofNetwork Extranet sharednetwork Manufacturers Di
10、stributors Suppliers Logistics GreaterStorageCapability Aswiththeincreasingprocessingpower Moore sLaw storagedensityforalltypesofmediaisgrowingatastaggeringrateallowingdata images sound andothermasscontenttobestoredandaccesseddigitally DesktopHardDriveCapacity Gigabytes Megabytes DesktopMemoryCapaci
11、ty Cheaper DeregulatedTelecommunications Telecommunicationswasoneofthelastindustriestofalltode regulationglobally stillinprocess Beforede regulationwehadGrove sLaw telecommunicationsbandwidthdoubleseveryhundredyears somewhatinjest Wherede regulated pricehasplummeted serviceandbandwidthhaveincreased
12、BandwidthtothehomeisrisingataratecommensuratewithMoore sLawandthegrowthofstoragemedium PuttingitallTogether Whentakentogether thecombinedeffectsofincreasedcomputingpower networkgrowth storagecapacitygrowth andbandwidthgrowthprovideentirenewcomputingcapabilitieswitheachsuccessivegenerationTheideaofar
13、eal timevideophone relyingonbandwidth computingpower andstorage wasoncesciencefictionandisquicklybecomingarealityDistributingdigitalqualitypre recordedandlivemusicandvideo againrelyingonbandwidth computingpower andstorage hasbecomearealityonlyinthepastyearForwardthinkingcompaniesareemployingthesenew
14、technologycapabilitiestobreaktherules transformingexistingindustries andcreatingentirenewonesThisconvergenceoftechnologydevelopmentandresultantnewbusinesspracticesaremakingtraditionalbusinessmodelsveryunstableandforcingcompaniestocannibalizetraditionalmarkets andadoptthesenewbusinesspracticesiftheya
15、retosurvive NewBusinessPractices WinningintheDigitalEconomy TheadventoftheDigitalEconomyisaltering traditional businessparadigms ComputingerasesinformationasymmetriespreviouslyusedtoobtainmarketpowerDigitizationwillblurindustry enterpriseandgeographicboundariesKnowledge facilities andcapitalwillbemo
16、reeasilyaccessibleeliminatingtheexistingasymmetriesSupplychainsaremovedfromasequentialflowofinformationtoparallelactivitiesDigitizationwillenableimmediateaccesstoinformationbyallparticipantsProducts services relationshipsandfundsareexchangedandalteredsimultaneouslyThechangeswillimpactoperationsfirst andultimatelychangethestructureofentireindustriesContentandcomputingstandardsreducehighswitchingcostswhichpreviouslycreatedexitbarriersforcustomers Severalcharacteristicsshapethedigitaleconomy Time V
