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1、WesternIdahoCollege StudentLifeWebSiteCommitteePhilosophyProposalandRecommendations2 23 03 Thepracticeofstudentaffairs mustshiftfromacampus basedmodeltoalearner basedmodel whereverthatlearneris Theemphasiswillshiftfromprovidingresourcesinacampusenvironmenttolinkingthelearnerwiththoseresourceswhereve
2、rthelearnerislocatedandwhereverthoseresourcesareneeded Upcraft M Goldsmith H 2000 Technologicalchangesinstudentaffairsadministration InTheHandbookofStudentAffairsAdministration M BarrandAssociates Eds Jossey Bass SanFrancisco Abstract Thepurposeofthiscommitteewastocreateanewwebsitephilosophy Basedon
3、thecontentofthatphilosophy itwasdeterminedthatthecurrentwebsiteshouldbecritiquedandredesigned Resultsofthecritiqueledtoseveralrecommendationsandoptionsforimplementation Itistheopinionofthiscommitteethatinordertomakethephilosophyandthewebsitecongruent ourrecommendationsshouldbeputintopractice Student
4、ServicesWebSiteTrends Processesareredesignedfromtheexternalstudent s customer sperspectiveinsteadoftheinternalperspectiveoftheinstitution Barrierstoinformationareremovedbyprovidingonlineaccess Consistentinstitutionalbrandimageispresentedinallmaterials Consistencyandexcellenceoftheserviceexperiencear
5、edevelopedateachtouchpoint Focusofservicesshiftsfromtransactionaltoexperiential Burnett D J 2002 InnovationinStudentServices BestPracticesandProcessInnovationModelsandTrends RetrievedFebruary18 2003from Especiallyforsmallcollegesinsmalltowns you vegottoprovidesomesortofvisualconnection PaulPribbenow
6、Administratorsestimatethat60 70 ofthehitsontheirsitescomefromoutsidetheircampuses McCollum K 1999 CollegesrevampWebpageswithprofessionalhelp ChronicleofHigherEducation 45 25 26 Whyisadivisionalwebsiteimportant 2001Internetusebyage9 17 ProspectiveStudents 68 8 18 24 TraditionalStudents 65 25 49 Non T
7、raditionalStudents Parents Alumni 63 9 U S CensusBureau 2002 StatisticalAbstractoftheUnitedStates pp713 Itisestimatedthat70 ofstudentinteractionswiththeinstitutionwilltakeplacethroughself service Burnett D J 2002 InnovationinStudentServices BestPracticesandProcessInnovationModelsandTrends RetrievedF
8、ebruary18 2003from Whyisadivisionalwebsiteimportant Whyisadivisionalwebsiteimportant Improvedcustomersatisfactionthrough24 7informationaccessEqualaccessibilityExceedingcustomerexpectations Duetoservicesthattheyareabletoreceivefromotherwebbasedcompanies students andstaffandfaculty increasinglywillexp
9、ectservicestobeavailableona24 7basisandtobepersonalizedbasedontheirneedsandinterests Kidwell J J Mattie J Sousa M 2000 Preparingyourcampusfore business InTheEisforeverything R N Katz D G Oblinger Eds Jossey Bass SanFrancisco MarketourservicesbyImprovingourcompetitivepositionontheWebShowcasingopportu
10、nitiestopotentialstudentsandfacultyUtilizingourpublicityoutletsTobetechnologicallyadvancedIncomparisonwithotherhighereducationinstitutionsWithinthefieldofStudentAffairs Whyisadivisionalwebsiteimportant Whatisthedivisionalwebsitetryingtoaccomplish Improvingaccessofallstudents traditionalandnontraditi
11、onal minorityanddisabledProvidingnecessaryservicestoallconstituencies on lineforms efficientcommunications currentinformationHeighteningawarenessofourservicesIncreasingenrollmentandretentionKeepingconstituenciesawareofdivisionevents TofurtherthemissionofW I C by Whoisourtargetaudience InternalConsti
12、tuenciesStudentsFacultyStaffAdministrationBoardofDirectors ExternalConstituenciesProspectivestudentsParentsAlumniPotentialemployeesLocalandworldcommunity Thepreviousfactors commitmenttoconstituencies furtheringthemissionofthecollege concernforpresentonlinetrendsandashiftingparadigminstudentservices
13、ledustodevelopthefollowingphilosophyfortheWesternIdahoCollegeStudentLifewebsite WebSitePhilosophy InordertofurtherthemissionofWesternIdahoCollegeandtoservecurrentandfutureconstituencygroups itisnecessarytocreateadynamiconlinerepresentationofourdivision Therefore thephilosophyoftheStudentLifewebsitei
14、stoprovidediversepopulationswithqualitycustomerserviceinacentralized onlineresource Thiswebsiteisdesignedwiththeuserinmind toprovideeaseofaccess viewing andnavigationinanefforttoenhanceeachonlineinteractionwiththeStudentLifeDivisionatWesternIdahoCollege Basedontheaforementionedphilosophy thefollowin
15、garecritiquesofthecurrentStudentLifewebsite SWOTAnalysis Strengths AwebsitehasbeendevelopedGoodfoundationCentralizedinformationalsourceSimplelayoutProminentdisplayofnameandlogoEventscalendar Weaknesses WastedresourcesOutdatedinformationInconsistentpagetopagedesignBrokenlinksGrammaticalerrorsNotstimu
16、lating i e nopicturesDistractingcolorusage Opportunities GrowthpotentialConstituentoutreachRecruitmenttoolRedesignforconstituentswithdisabilitiesInformationexchangePublicforumOnlinedocuments Threats DangerofbecomingobsoleteCustomerdissatisfactionContractualandlegalliabilitiesOvershadowedbycompetitorsLossofpotentialstudentsLackofbrowserneutralityUnfavorableimpression Basedonthepreviouslymentionedcritiquesandphilosophy thecommitteedevelopedthefollowingrecommendations RecommendedImmediateChanges Cr
