《2002年10月国际市场营销学试题及答案（International marketing examination questions and answers in October 2002）.doc》由会员分享，可在线阅读，更多相关《2002年10月国际市场营销学试题及答案（International marketing examination questions and answers in October 2002）.doc（12页珍藏版）》请在金锄头文库上搜索。
1、2002年10月国际市场营销学试题及答案（International marketing examination questions and answers in October 2002）A single choice (the title of 15 items, each item of 1 points, a total of 15 points) in four options for each item listed in only one option is in line with the requirements of the subject, please put the
2、correct option before the letters in brackets after the title.1. in the semi international organizations approved by the general assembly of the United Nations, the greater impact on international marketing is ()A.ISO B.ILO C.UNESCO D.WHO2., in addition to a very small number of resource rich and hi
3、ghly investment companies, almost all companies that have just begun internationalization strategy usually choose ()A. diversification strategy B. centralization strategyC. market concentration strategy D. regional concentration strategy3., in the practice of international technology transfer, the p
4、rice of technology is mainly composed of four parts, that is, the direct transfer fees, the compensation value of research and development costs, the compensation value of market opportunity losses, and ()A. expected profit, B. transfer tax burden, C. middleman Commission, D. insurance premium4., th
5、e organization forms of internal trade of multinational corporations can be divided into central, decentralized and ()A. regional type B., concentrated type C., expanded type D., integrated type5. below is the international market price of a commodity: US$, 200per, S/T, CIF, New, York. Among them, C
6、IF New York is ()A. valuation currency name B. port of destination nameC. seller name D. price terms6., international marketing activities may encounter a variety of political risks, the most serious of which isA. tax control, B. labor problem, C. confiscation, D. expropriation7., western internatio
7、nal marketing believes that the economic development of countries in the world can be divided into four types, namely, self sufficient economy, raw material export economy, industrialization process, economy and ()A. agriculture led economy country B. industrialized economy countryC. technology inte
8、nsive economy country D. trade dominant economy country8., the international product market entry model is based on the basic idea of new product - existing demand - international marketA. product opening model B. market penetration modelC. market opening model D. diversified business model9. contac
9、t the buyer and seller to conclude the transaction, but do not own the ownership of the goods, nor do they actually hold the goods, nor do they represent the export agent for the transportation of the goodsA. export operators, B. manufacturers, export agentsC. Export Commission Merchant D. internati
10、onal broker10., internationally, the concept of trade synonyms is often regarded as technical tradeA. collaborative research, B., CO production, C. licensing, trade, D., franchising11. international advertising means ()A. advertising to foreign retailers; B. advertising to foreign agentsC. advertisi
11、ng to an exporting country or region; D. advertising by a foreign advertising agency12., setting higher (or lower) transfer prices can do the following: strengthen the companys competitive position, reduce trouble, evade taxes, and ()A. transfer of assets, B. avoid risk, C. promote sales, D. strengt
12、hen management13. according to the international product life cycle theory, when enterprises need to maintain its share in foreign markets through direct foreign sales and production in the way for more powerful competition with rivals, show that the product is in the market life cycle ()A. input ph
13、ase, B. growth phase, C. mature stage, D. decline stage14., if the countrys currency depreciates, the exporter will ()A. easier access to foreign markets, B. gain opportunities to increase profitsC. is more difficult to control the price of commodities and D. has the opportunity to reduce the cost o
14、f circulation15., in the choice of international product marketing strategy, it is necessary to change the two systems of production, manufacture and promotion of productsA. product adaptation promotion adaptation strategy B. product adaptation promotion promotion strategyC. product expansion - prom
15、otion adaptation strategy, D. product expansion - promotion expansion strategyTwo, multiple-choice questions (the big topic 10 items, each item of 2 points, a total of 20 points) in the match each of the options listed two to five options is in line with the requirements of the subject, please put t
16、he correct option before the letters in the brackets. Multiselect, choose less, no wrong points.16., when the company conducts business promotion activities in foreign markets,Key factors to consider include ()A. law limits the ability of B. middlemenThe standardization of C. goods and the international nature of D
