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1、 Chinas auto industry the situation of overseas M & A Network Analysis ofPaper to write network: Abstract: The international automotive industry is facing a new round of consolidation, the domestic auto industry saw an opportunity, a domestic car is set off wave of overseas acquisitions. In this
2、 round of mergers and acquisitions wave of successful experience in both, there are failures, through the analysis of five typical cases, this is the domestic auto industry better in overseas acquisitions made ten recommendations. Keywords: automotive industry; overseas acquisitions First, the five
3、cases (A) Geely and Manganese Bronze company co-operative December 20, 2006, Geely and Manganese Bronze signed an agreement to become the road of overseas lucky suites here. Cooperation, four years after its co-branded London Taxi in China, sales are not satisfactory, in Shanghai produced only 400 p
4、er month, more than half of UK exports, Shanghai, 40-50 sales per month, according to Manganese Bronze Holdings 2009 earnings, the companys full-year loss of 7.3 million, while fiscal year 2008 loss of 14.2 million pounds. (B) the acquisition of South Koreas Ssangyong SAIC October 28, 2004, SAIC acq
5、uired South Korea has 48.9% stake in Dragon cars, the total amount of U.S. $ 500 million purchase, according to the original plan SAIC, SAIC, Ssangyong can take advantage of technology and R & D to strengthen its own brand of R & D , Ssangyong Motor to borrow funds in China, SAIC, the channe
6、l edge into China, the two sides to achieve a total surplus, but after the operation and did not follow the original intention of the M & A Ssangyong, some deep-seated factors, such as personnel integration, and other aspects of the relationship between the Ssangyong union problems, plus the SAI
7、C and other aspects in the integration of international human resources, shortage of experience, was in crisis, after the international experience who are employed to resolve the crisis, in 2006, was achieved in 2007 profit .2008, due to the international financial crisis, the domestic market in Sou
8、th Korea and other factors affected by the shrinking government policies, the impact on European and American market, South Koreas Ssangyong into a serious cash flow crisis, to 2010 Ssangyong bankruptcy proceedings, SAICs acquisition of Ssangyong case ended in failure. (C) the acquisition of Saab Be
9、iqi core technology Beiqi for $ 200 million purchase of Saab three vehicle platforms, engine technology and the 2 2 transmission technology and other core technology for such high-class cars and SUV models. Beiqi the establishment of independent R & D system time will thus greatly reducing the o
10、verall R & D technology management system will be faster and better development. (D) of Volvo Cars March 28, 2010, Geely and Ford signed an agreement for $ 1.8 billion acquisition of Volvo, Chinas largest overseas acquisition vehicle. Geely completed the acquisition of a total of 180 billion yua
11、n of funds required, such a large capital , Geely is a huge challenge. Geelys annual revenue is 140 million yuan, profit of $ 1.2 billion, and accumulated so much money, you need 15 years. such a large outflow of funds, once the capital chain Geely problem, the consequences will be incalculable. Gee
12、ly lie in front of, there are four major challenges: human relations, technology, customs, business relations and brand relations. (E) the acquisition of Proton Hummer case October 9, 2009, General Motors and Chinas private enterprises in Sichuan Tengzhong announced that the two operations on the sa
13、le of GMs Hummer has signed a definitive agreement to acquire Universal Tengzhong Hummer, Tengzhong to pay for the acquisition of 10 billion, including acquisition of the Hummer brand to pay $ 550 million, the remaining $ 450 million for the Economic and Technological Development Zone in Chengdu Lon
14、gquan the new Hummer line. February 24, 2010, the U.S. General Motors in Detroit that can not be completed Tengzhong its Hummer brand vehicles to its acquisition, the transaction fails. Second, the case studies (A) the starting point is to strengthen their own brand development, through mergers and
15、acquisitions to improve their own technology, brand. (B) of the foreign brands have shown varying degrees of enthusiasm, and some considerable extent reached a degree of superstition. Hummer is an energy-intensive products do not meet Chinas current development strategy, while domestic enterprises a
16、re still keen on acquisitions of domestic enterprises shows the blind pursuit of foreign brands. (C) the domestic automobile enterprises in overseas mergers and acquisitions, the social environment does not conduct in-depth analysis, or is not caused by the current difficult enough attention, there would be spiritual ideas. Geely equity management London Taxi, because
