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1、转灰为金老龄人口的上升呈现商机（Turn grey Gold the rise of the aging population presents opportunities）The same as other city China, Shanghai is facing a growing crisis. It is not an economic crisis, but a social crisis: the population is aging quickly, permanent residents of Shanghai is currently 20% of the age ha
2、s more than 60 years old.In the past, Chinese old people are supported by their families, in some cases, if the elderly poor or no children, they will be sent to homes for the elderly. But these measures are still not enough. Now most of the nursing home is full, but the pension problem has become i
3、ncreasingly prominent. In order to make up for deficiencies, from since the mid 1990s, the government encouraged (mostly domestic) private enterprises to develop for-profit apartments for the elderly. Since 1998, the government allows domestic and foreign companies operating non-profit apartments fo
4、r the elderly, to follow the Western way of building apartments, but foreign companies must operate alongside a local partner, foreign ownership shall not exceed a maximum of 70%.But even so, also have little effect. Although the elderly and childrens economic situation is improving, and the proport
5、ion of disposable income is increasing, but few enterprises enter the market has been struggling. On the other hand, social psychological obstacle in previous gradual elimination: if satisfactory service and reasonable price, many of the elderly and their children will be happy to move into the apar
6、tment for the elderly or accept service. Walton knowledge online interview people in the industry said that this population crisis provides a rare opportunity for some companies, namely the purchasing power is rising, the demand of special groups expanding to provide new services.Great potentialThe
7、next ten years, Chinese will face rapid population aging challenge, even now, the absolute number of elderly population is already quite large, Hangzhou German information technology company chief strategy officer Jin Yuliang said. The start-up technology companies mainly provide information and com
8、munication services for the elderly.The challenge is huge: to the end of 2007, Shanghai permanent residents of more than 20% age has more than 60 years old. According to the survey of the Shanghai Academy of Social Sciences, the number will increase at an annual rate of 1%, to 2020, the proportion o
9、f the population over the age of 60 will reach 30%, and the average life expectancy of Shanghai residents is 81 years old. According to the data released by the local government, there are about 20% elderly residents in Shanghai (about 500 thousand people) are willing to live in apartments for the e
10、lderly in. But in addition to the Luxury Apartments, Shanghai, these apartments have all been filled.When someone died, will appear vacant, a manager of Liangcheng resthome said. This home is located in the north of Shanghai nonprofit nursing home was built in 1994, operated by the local government.
11、 The nursing home to 50 residents charge $1500 per month, the renovation and renewal fee will be borne by the government. The Shanghai government hopes to 2010 will provide 100 thousand beds for the elderly (a total of 560 Shanghai nursing homes provide 70 thousand beds), but still not enough to mee
12、t the needs of these beds.The success of Co.So for developers and investors, whether Shanghais growing aging population will become a gold mine? Analysts believe that this is possible: the demand is huge,But so far, operation of the road is still difficult.In May 2008, for the elderly affinity sourc
13、e project was born, the project is located in the south of Shanghai, to build 800 units, the project investment amounted to 560 million yuan ($82 million). Affinity source has many American apartments for the elderly, such as fitness center, canteen, for residents of the family members to provide sh
14、ort-term accommodation, hospitals etc.Affinity source is a non-profit organization, mainly for the mid market. The housing unit area of 40 square meters, with a kitchen, bedroom and living room. Households one-time payment of 350 thousand yuan ($51000), the other to pay an annual fee of 20 thousand
15、yuan to obtain lifelong service. The companys sales and marketing manager Jin Chizhe (transliteration, Jin Chizhe) that the high cost is a major obstacle. For the Chinese market, we launched a new concept, he said, we are currently facing the biggest challenge is how to apply this new way to promote
16、 nursing for the elderly.Although currently only sold 45 units, gold is expected in the next four years, the remaining 755 units to be sold, but the company before it will always face a loss. This is a difficult field, the timing is very important, Kim said, we all know that old apartment has great potential, but currently in the field of scanty investors.Other investors are not too smooth. Shanghai Holiday Apartments for
