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1、Baiduorderedtooverhaulitshealthcareads TranslatefromEnglishintoChinese 1 Nasdaq listedshares 纳斯达克上市的股票 2 synovialsarcoma 滑膜肉瘤 3 immunotherapy 免疫疗法 4 theSecondHospitaloftheBeijingArmedPoliceCorps 北京武警部队二医院 5 theNasdaqexchange 纳斯达克交易所 6 theCyberspaceAdministrationofChina 中国网络空间管理 7 reviewthequalificat
2、ionsofallrelatedmedicalinstitutes 审查所有相关医疗机构的资格 8 infertility 不孕不育 9 accountforabout30percentoftherevenue 占到约百分之三十的财政收入 10 TheNationalHealthandFamilyPlanningCommission 国家卫生计生委 11 promotionentries 推广的条目 12 conductpaidlistingbusiness 进行竞价排名业务 13 profitabilityinthenearterm 短期内盈利能力 14 thetrickypart 棘手的部
3、分 15 rekindleconcernsfor 重新关注 16 clinicaltreatment 临床治疗 17 havetheirlicensesrevoked 吊销执照 18 betransferredtojudicialauthorities 移交司法机关 19 declinetocommenton 拒绝评论 20 misleadusers 误导用户 TranslatefromChineseintoEnglish overhaulhealthcareads 1 彻底检查医疗广告 Chineseregulators 2 中国监管人员 leadingsearchengine 3 主要搜索
4、引擎 experimentalcancertreatment 4 实验癌症治疗 outsourceitsdepartments 5 外包科室 aforprofitprivatecompany 6 一家营利性民营企业 fakemedicaladvertisements 7 虚假医疗广告 lurepatients 8 吸引患者 softtissuecancer 9 软组织肿瘤 denouncethecompanyonlineas evil 10 在网上把该公司谴责为 恶 goviral 11 像病毒一样传播开来 drawwavesofcriticism 12 引起如潮批评 theChineseeq
5、uivalentofGoogle 13 相当于谷歌的中国搜索引擎 amarketcapitalization 14 一个市值 inthewakeofthescandal 15 在丑闻之后 relyexcessivelyon 16 过分依赖 paidlistings 17 付费搜索名单 竞价排名 theimpartialityandobjectivity 18 公正性与客观性 beimmediatelyrectified 19 立即纠正 listingsystem 20 上市制度 arresttwosuspects 21 逮捕两名犯罪嫌疑人 pregnantwomen sinformation
6、22 孕妇信息 photographystudio 23 摄影工作室 specializein 24 专攻 精通 以 为专业 specificinformation 25 专用信息 athrivingbusiness 26 兴隆的生意 considertheadvertisers reputation 27 考虑广告商的 名声 commercialcontent 28 商业内容 rethinkitsresponsibility 29 反思自己的责任 fullyenforcetheregulators demands 30 充分执行监管部门的要求 medical relatedpromotion
7、s 31 医疗相关的促销活动 placecleardisclaimersonadvertisements 32 明确的免责声明广告 Q A 1 Whathasinvestigatorsfoundaboutthehospital 2 WhatwasthecauseofwavesofcriticismagainstBaidu 3 WhatistherulingbytheCyberspaceAdministrationofChina 4 What stheresponseofBaidutotheruling Q A 1 Whathasinvestigatorsfoundaboutthehospita
8、l Investigatorshavefoundthatthehospitalillegallyoutsourceditsdepartmentstoaforprofitprivatecompanyandpublishedfakemedicaladvertisementstolurepatients 2 WhatwasthecauseofwavesofcriticismagainstBaidu WeiZexi 21 astudentfromShaanxiprovince diedfromsynovialsarcoma araresofttissuecanceronApril12 SinceSep
9、tember hehadspentmorethan200 000yuan 31 000 onatypeofimmunotherapyattheSecondHospitaloftheBeijingArmedPoliceCorps whichhewasrecommendedwhilesearchingforthediseaseonBaidu Beforehedied Weidenouncedthecompanyonlineas evil andwarnedothercancerpatients nottobecheated incommentsthatwentviral 3 Whatistheru
10、lingbytheCyberspaceAdministrationofChina Monday srulingbytheCyberspaceAdministrationofChinasaidthecompanyreliedexcessivelyonprofitsfromitspaidlistingsinsearchresultsanddidnotclearlylabelsuchlistingsastheresultsofcommercialpromotion Thesystem influencedtheimpartialityandobjectivityofitssearchresults
11、makingiteasytomisleadusers andmustbeimmediatelyrectified 4 What stheresponseofBaidutotheruling Baidurethinksitsresponsibilityandsaidthatitwillfullyenforcetheregulators demandsbyexaminingallmedical relatedpromotions Itwillalsoplacecleardisclaimersonadvertisementssothatonlinesearcherscantellthemfromnaturalsearchresults ByMondaythecompanyhadreviewedthequalificationsofallrelatedmedicalinstitutesandhadstoppedlisting2 518ofthem Atotalof126millionpromotionentrieshadalsobeenremoved
