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Unit13PublicRelationsandAdvertisement ZhangYin Text PublicRelations DefinitionofPR PurposeofPR ThePublicRelationsJob PressconferencesNewsreleases CrisisCommunication PlanningSpecifictasksofplanning Para2 P215 PublicityandPressAgentryPublicAffairsandLobbyingCommunityInvolvementPromotionandSpecial EventsManagementPublicationsFundRaisingandMembershipDrivesPublicSpeaking SupplementaryReading Advertisements 什么是广告 公共关系与广告