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1、高等学校英语拓展系列教程 主编 任书梅王璐 副主编 曹颖 外语教学与研究出版社 Chapter9 电子商务 ElectronicCommerce LectureOutline WhatIsE Commerce 什么是电子商务 BenefitsofE Commerce电子商务的好处 TypesofE Commerce电子商务的类型 ElectronicDataInterchange EDI 电子数据交换 B2BE Commerce企业间的电子商务 B2CE Commerce OnlineShopping企业与消费者间的电子商务 网上购物 E Learning电子学习 GoingGlobalwit
2、hInternetMarketing利用因特网营销走向全球 Lead inactivities Shoppingonlinenowseemstobeverytrendybecauseofitsspeedinessandconvenience Youcanshopathomewithoutgoingoutside Inspiteofthis therearestillsomepeoplewhomaygetonlinequitefrequently eveneveryday butnevershoponline Lead inactivities Haveyoueverboughtanything
3、throughtheInternet Ifyouhave whydoyoudecidetoshoponline Ifyouhavenot whatarethereasonsforyounottryingtodoso Lead inactivities Possiblereasonsfornotdoingso AdditionalInfo Don ttrustwebsites beafraidofbeingcheated Beafraidofthequalitiesoftheproducts Beafraidthatthegoodafter servicecannotbeprovided Beu
4、nfamiliarwithordon tknowhowtoshoponline TherearenoproductsonlinethatIwant Paymentanddeliveryproceduresarecomplicatedandinsecure Thegoodsarenotplentifulenough WhatIsE Commerce E CommercereferstodoingbusinessthroughelectronicmediaorthepracticeofbuyingandsellingproductsandservicesovertheInternet utiliz
5、ingtechnologiessuchastheWeb ElectronicDataInterchange EDI email electronicfundtransfersandsmartcards withoutface to facemeetingbetweenthetwopartiesofthetransaction WhatIsE Commerce E Commerceisexpectedtoboombeyondlimitsinthenearfuture anditwillplayamajorroleinthewaythatsmall mediumandlargecompaniesc
6、onductbusinesseitherwiththeirconsumersorotherbusinesses WhatIsE Commerce WhatIsE Commerce AdditionalInfo Theboundariesbetween conventional and electronic commercewillbecomeincreasinglyblurredasmoreandmorebusinessesmovesectionsoftheiroperationsontotheInternet WhatIsE Commerce AdditionalInfo Advantage
7、sofE CommerceoverStoreRetail OvercomeGeographicalLimitationsIfyouhaveaphysicalstore youarelimitedbythegeographicalareathatyoucanservice Withane commercewebsite thewholeworldisyourplayground Additionally theadventofM commerce e commerceonmobiledevices hasdissolvedeveryremaininglimitationofgeography W
8、hatIsE Commerce AdditionalInfo WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail GainNewCustomerswithSearchEngineVisibilityPhysicalretailisdrivenbybranding relationships Inadditiontothesetwodrivers onlineretailisalsodrivenbytrafficfromsearchengines Itisnotunusualforcustomerstofol
9、lowalinkinsearchengineresults andlanduponane commercewebsitethattheyhaveneverheardof WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail LowerCostsOneofthemosttangiblepositivesofe commerceistheloweredcost Apartoftheseloweredcostscouldbepassedontocustomersintheformofdiscountedprices
10、 Thefollowingaresomeofthewaysthatcostscanbereducedwithe commerce WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail LowerCostsAdvertising MarketingOrganicsearchenginetraffic pay per click andsocialmediatrafficaresomeoftheadvertisingchannelsthatcanbecost effective WhatIsE Commerce
11、AdditionalInfo AdvantagesofE CommerceoverStoreRetail LowerCostsPersonnelTheautomationofcheckout billing payments inventorymanagement andotheroperationalprocesses lowersthenumberofemployeesrequiredtorunane commercesetup WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail LowerCostsR
12、ealEstateThisoneisano brainer Ane commercemerchantdoesnotneedaprominentphysicallocation WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail LocatetheProductMoreQuicklyOnane commercewebsite customerscanclickthroughintuitivenavigationoruseasearchboxtoimmediatelynarrowdowntheirproduct
13、search Somewebsitesremembercustomerpreferencesandshoppingliststofacilitaterepeatpurchase WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail EliminateTravelTimeandCostItisnotunusualforcustomerstotravellongdistancestoreachtheirpreferredphysicalstore e commerceallowsthemtovisitthesam
14、estorevirtually withafewmouseclicks WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail ProvideComparisonShoppingE commercefacilitatescomparisonshopping Severalonlineservicesallowcustomerstobrowsemultiplee commercemerchants findthebestprices WhatIsE Commerce AdditionalInfo Advantag
15、esofE CommerceoverStoreRetail ProvideComparisonShoppingTop15MostPopularComparisonShoppingWebsites1 BizRate2 NexTag3 shopLocal4 slickdeals5 woot6 coupons7 pronto8 shopzilla9 ShopAtHome10 smarter11 PriceGrabber12 fatwallet13 DealTime14 Become15 DealNews WhatIsE Commerce AdditionalInfo AdvantagesofE Co
16、mmerceoverStoreRetail EnableBargains Coupons GroupBuyingThoughtherearephysicalequivalentstobargains coupons groupbuying onlineshoppingmakesitmuchmoreconvenient Ifacustomerhasadeepdiscountcouponforturkeyatonephysicalstore toiletpaperatanother shemayfinditinfeasibletoavailofbothdiscounts Butthecustomercoulddothatonlinewithafewmouse clicks WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail ProvideAbundantInformatione commercewebsitescanmakeadditionalinformationeasilyavailabletocu
