专题7-阅读理解——广告应用文

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1、 资料正文内容开始专题7 阅读理解广告应用文方法与技巧广告类阅读题内容主要涉及的是与人们生活息息相关的信息,如产品宣传、服务介绍、招生招聘等。 广告应用文的特点:标题醒目,重点突出,条理清楚。 广告类阅读材料的用词有以下“三多”特点:一是人名、地名、专有名词多;二是生词多;三是缩略词、省略句多。命题形式:广告类阅读是近几年高考英语阅读理解最常考的题材,在阅读理解的选材中占有很大的比重命题者的目的是要考查考生提取信息和处理信息的能力,所以命题的题型多是以获取信息为主的细节理解题。解题技巧:解答此类试题,可以从以下几个方面着手考虑:一般来说,广告信息类阅读文章的内容丰富,如产品广告、招聘广告、风景

2、名胜介绍、房房屋出租、招生广告、演出广告、节目介绍等。广告类阅读理解的突出特点是题干长、信息量丰富,所以该文体通常以细节理解题为主要题型;命题所涉及的信息往往具有位置分散、覆盖面广等特点。在解决广告类阅读文章的细节解题时,考生要能迅速捕捉和解题相关的有效信息,通过分析、比较、归纳和推理等手段选出正确答案,排除不符合题意和文意的选项。根据广告类阅读文章信息量大的特点,考生可以先浏览文章后面的问题,然后带着问题看文章,这样,在阅读过程中可以大胆忽略和解题无关的信息,快速抓住有效信息,以达到正确解题的目的。广告应用文阅读是高考阅读理解中难度最低的一种题型,这是必须得满分的试题。对待这种题一定要稳扎稳

3、打,力争得满分。体验高考1.2017北京卷Inspiring young minds!TOKNOW Magazine is a big hit in the world of childrens publishing, bringing a unique combination of challenging ideas and good fun to young fans every month.What is so special about TOKNOW magazine?Well, it has no ads or promotions inside instead it is jam-

4、packed with serious ideas. TOKNOW makes complex ideas attractive and accessible to children, who can become involved in advanced concepts and even philosophy(哲学) and they will soon discover that TOKNOW feels more like a club than just a magazine.Whats inside?Every month the magazine introduces a fre

5、sh new topic with articles, experiments and creative things to make the magazine also explores philosophy and wellbeing to make sure young readers have a balanced take on life.Sounds too good to be true?Take a look onlineevidence shows that thousands of teachers and parents know a good thing when th

6、ey see it and recommend TOKNOW to their friends.Happy Birthday All Year!What could be more fun than a gift that keeps coming through the letterbox every month? The first magazine with your gift message will arrive in time for the special day.SUBSCRIBE NOWAnnual SubscriptionEurope 55 Rest of World 65

7、Annual Subscription with Gift PackIncludes a Mammoth Map, a Passport Puzzle Booklet, and SubscriptionEurope 60 Rest of World 70Refund Policy the subscription can be cancelled within 28 days and you can get your money back.1Why is TOKNOW a special magazine?A It entertains young parents.B It provides

8、serious advertisements.C It publishes popular science fictions.D It combines fun with complex concepts.2What does TOKNOW offer its readers?A Online courses.B Articles on new topics.C Lectures on a balanced life.D Reports on scientific discoveries.3How much should you pay if you make a 12-mouth subsc

9、ription to TOKNOW with gift pack from China?A 55. B 60.C 65. D 70.4Subscribers of TOKNOW would get .A free birthday presentsB full refund within 28 daysC membership of the TOKNOW clubD chances to meet the experts in person2.2017江苏卷ACHRONOLOGICAThe Unbelievable Years that Defined HistoryDID YOU KNOWI

10、n 105 AD paper was invented in China?When Columbus discovered the New World?The British Museum opened in 1759?CHRONOLOGICA is a fascinating journey through time, from the foundation of Rome to the creation of the Internet. Along the way are tales of kings and queens, hot air balloonsand monkeys in s

11、pace.Travel through 100 of the most unbelievable years in world history and learn why being a Roman Emperor wasnt always as good as it sounds, how the Hundred Years War didnt actually last for 100 years and why Spencer Perceval holds a rather unfortunate record.CHRONOLOGICA is an informative and ent

12、ertaining tour into history, beautifully illustrated and full of unbelievable facts. While CHRONOLOGICA tells the stories of famous people in history such as Thomas Edison and Alexander the Great, this book also gives an account of the lives of lesser-known individuals including the explorer Mungo P

13、ark and sculptor Gutzon Borglum.This complete but brief historical collection is certain to entertain readers young and old, and guaranteed to present even the biggest history lover with something new!5What is CHRONOLOGICA according to the text?A A biography. B A travel guide.C A history book. D A s

14、cience fiction.6How does the writer recommend CHRONOLOGICA to readers?A By giving details of its collection.B By introducing some of its contents.C By telling stories at the beginning.D By comparing it with other books.3.2017全国卷APacific Science Center GuideVisit Pacific Science Centers StoreDont for

15、get to stop by Pacific Science Centers Store while you are here to pick up a wonderful science activity or souvenir to remember your visit. The store is located(位于) upstairs in Building 3 right next to the Laster Dome.HungryOur exhibits will feed your mind but what about your body? Our caf offers a complete menu of lunch and snack options, in addition to seasonal specials. The caf is located upstairs in Building 1 and is open daily until one hour before Pacific Science Center closes.Rental Inform

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