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1、 SectionB 4 BuildingthedreamofStarbucks Objectives Warming up Lead in BackgroundInformation VideoWatching Back Caff MochaCaramelMacchiatoCaff AmericanoCaff LatteCappuccinoEspresso TastyandsmoothcoffeeflavorProfessionalcoffeemakingprocessMeticulousserviceComfortabledrinkingenvironmentConvenientonline
2、service PepsiCoPepsiCowasformedin1965withthemergerofthePepsi ColaCompanyandFrito Lay Inc PepsiCohassinceexpandedfromitsnamesake 同名物 productPepsitoabroaderrangeoffoodandbeveragebrands Itmainlyconcentratesonthemanufacturing marketinganddistributionofgrain basedsnackfoods beverages andotherproducts Kra
3、ftFoodsKraftFoodsadoptedthenameMondel zInternational Inc afterspinningoffitsNorthAmericangrocerybusinessintoaseparatecompanycalledKraftFoodsGroupInc inOctober 2012 ItcomprisestheglobalsnackandfoodbrandsoftheformerKraftFoodsInc manufacturingandmarketingchocolate biscuits gum confectionery coffee andp
4、owderedbeverages 1 HowmanyAmericanmultinationalcorporationsdoyouknow Canyouintroducesomebrieflyinclass ItisanAmericandailynewspaperfoundedandcontinuouslypublishedinNewYorkCitysince1851 Asof2014 TheNewYorkTimeshaswon114PulitzerPrizes Thepaper swebsiteisoneofAmerica smostpopularnewssites Itsprintversi
5、onremainsoneofthelargestnewspapersintheUnitedStates Themottoofthepaperis AlltheNewsThat sFittoPrint anditswebsitehasadaptedthemottoto AlltheNewsThat sFittoClick ReadingSkills PresentationoftheSkill ReadingSkillPractice Signalwordsoftimehelpthereaderkeeptrackofimportantdetailsorstagesofanevent Theyar
6、eespeciallyimportantfornarrativeorbiographicalwritings Recognizingsignalwordsoftime Thefollowingaresometypesofsuchsignalwordsandtheirexamples Recognizingsignalwordsoftime Apartfromusingnumericalwords adverbsandvariousfunctionwordsassignalsoftime someothertypesofsignals suchasverbs infinitives 动词不定式
7、numbersthatindicatedatesoryears prepositionalphrases adverbialclauses nounphrases etc canalsobeusedtoshowtimeorderorstepsinaprocess Recognizingsignalwordsoftime ExampleandExplanation Everynightseveralhundredplanesbearingapurple white andorangedesigntouchdownatMemphisAirport inTennessee Whatprecedest
8、hislandingarepackagepick upsfromlocationsallovertheUnitedStatesearlierintheday Therectangularpackagesandenvelopesarerapidlyreshuffledandsortedaccordingtoaddress thenloadedontootheraircraft andflowntotheirdestinationstobedispersedbyhand manywithin24hoursofleavingtheirsenders Para 1 TextA Thispartofth
9、eparagraphusesaverb precede aphrase earlierintheday anadverb then andaninfinitive tobedispersed todisplayaclearsequentialpatternofthepackagedeliverysystemtothereader ExampleandExplanation ReadthefollowingparagraphsfromTextB underlinethesignalwordsoftimeusedintheparagraphs Thetypesofsignalwordsyouwil
10、llookforaregivenbeforeeachselectedparagraph Recognizingsignalwordsoftime Practice Para 5 prepositionalphrase year adverbThebudofinspirationforhisphenomenalcoffeebusinessbegangrowingina1983visittoMilan Italy SchultzconceivedofanewAmericanwayoflifeinthecoffeebarsofMilan Hesoughttorecreatesuchforumsfor
11、peopleintheUStostarttheirdaysorvisitwithfriends In1987 attheageof34 Schultzorganizedagroupofinvestorsandpurchasedthecompanythathadformerlyemployedhim theStarbucksCoffeeCompanyinSeattle whichherestructuredastheStarbucksCorporation Recognizingsignalwordsoftime TextStudy TextComprehension LanguageFocus
12、 CriticalThinking WhatdoyouknowaboutHowardSchultzandhiscoffeecompanyStarbucksaccordingtoparagraph1 Para 1 WhatwasSchultz searlylifelike Para 2 3 WhatisthepositiveinfluenceofSchultz spoorstatus Para 4 HowdidSchultzbuildhisdreamofStarbucks Para 5 6 HowdidStarbucksexpanditsbusinessscaleoutsidethenorthw
13、esternpartofAmerican Para 7 Whatcanweimplyfromthecomment Thesoft spokenMr SchultzhasbarelyatraceofaNewYorkaccentandatimid almostapologeticmanner Para 8 WhydidSchultz semploymentpoliciesattractconsiderableattention Para 9 WhatdidSchultzmeanbysaying Igottobuildthekindofcompanythatmyfathernevergottowor
14、kfor Para 10 StarbuckswasoneofthelargestcoffeeroasterandretailerofspecialtycoffeeinNorthAmerica By2000 itscoffeehousescouldbefoundinmorethan3 000locationsworldwide AsthefounderofStarbucks Schultz smergingofthethreeCs coffee commerceandcommunity surelyranksasoneofthe 90sgreatestretailsuccesses 原句 By2
15、000 itscoffeehousescouldbefoundinmorethan3 000locationsworldwide evenPresidentBillClintonwasseeninasnapshotwithaStarbucksbrewinhishand Para 1 L4 解释 Bytheyear2000 Starbuckshadopenedcoffeehousesinmorethan3 000placesallovertheworld ItbecamesofamousthattherewasevenapictureofthethenAmericanPresidentBillC
16、lintonholdingacupofStarbuckscoffeeinhishand 译文 截至2000年 它旗下的咖啡店已经遍布世界三千多个角落 就连美国前总统比尔 克林顿也被人拍到手捧星巴克咖啡的照片 hewasbornandgrewupinanextremelypoorfamily hisfatherbrokehisankleandlosthisjob thefamilywastoopoortoputfoodonthetable hewashoundedbytheshameofhisfamily s workingpoor status 2 WhatwasSchultz searlylifelike Para 2 3 Note Differenttypesoftimesignalwordscouldaddtothevarietyofwritingandavoidrepetition In1953 WhenSchultzwasseven Intheensuringmonths Duringhisyouth Sportsbecamean theshameofpoverty Schu
