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1、 LearningObjectives howordersaremadeandwhatinformationtheyinclude howtoacceptordeclineorders howtowritelettersforexecutingorders howtousethecommonexpressionsinthistypeofletter Chapter 7 Chapter7 Orders Acknowlegements Anorderletterisacommonformofbusinesscommutationintheinternationalbusiness Itiswrit
2、tenaftertheexchangeofanumberofcommunicationsandbothpartiescometoagreements Anorderlettercanbeanacceptanceofanoffer oraplacementofanordersentvoluntarilybyabuyer 1 Overview 2 Whatshouldthereceiverdo Iftheselleracceptstheorder heorsheshouldstateacknowledgementimmediately Otherwise theexportershouldackn
3、owledgeitstraightawayandthengivethereasonstosustaingoodrelationship 1 Mentionanycontractthathehassignedwiththesupplierinthefirstpart 2 Accuracyandclaritymustbeensured 3 Describingthegoodstobeordered becausetheorderletterfunctionsasarealcontract Guidelines 3 WriteOrderLetters 4 ReplytoanOrderLetter 1
4、 Thewritershould acknowledgereceiptoftheorderandalsorepeatthemainpointsoftheorderlestanymisunderstandingmayoccur givearesponsetotheorderreceivedsuchasacceptanceorrefusal GeneralProcedures Iftheorderisaccepted moredetailedarrangementsforsmoothexecutionoftheordermaybegiveninthefollowingpart Ifithastob
5、edeclined anadequateexplanationisnecessaryinthereplytothebuyer Thiskindofmattershouldbehandledwithgreatcaresoasnottocauseanyharmtofuturebusiness 4 ReplytoanOrderLetter 2 SpecimenLetters PlacingordersLetter7 1 Letter7 3 AcceptingordecliningordersLetter7 4 Letter7 6 SampleLettersincludethefollowingtwo
6、subjects Letter7 1 DearSirs Thankyouforyourletterof18thMaysendingussomenewpatternsofcottonprints Wefindbothqualityandpricessatisfactoryandarepleasedtogiveyouanorderforthefollowingitemsonconditionthattheywillbesuppliedfromyourcurrentstockatthepricesnamed QuantityPatternNo Prices net 300yards6632ppery
7、ard150yards7237pperyard300yards8040pperyardCIFLagosWeexpecttofindareadymarketforthesecottonsandhopetoplacefurtherandlargerorderswithyouinthenearfuture Ourusualtermsofpaymentarecashagainstdocumentsandwehopetheywillbeacceptabletoyou Ifyouwishtomakeinquiresconcerningourfinancialstatus youmayrefertoourb
8、ank theCharteredBank London PleasesendusyourSalesConfirmationintriplicate Yourcooperationwillbehighlyappreciated Yoursfaithfully DearMissJenkins Thankyouforyourletterof16thAugustwithwhichyouenclosedyourcataloguesandprice lists WethereforeencloseourofficialPurchaseOrderFormNo 8046forarangeofyourprodu
9、ctstothevalueofUS 18600 SayeighteenthousandandsixhundredUSdollarsonly Pleaseshipthefollowingmerchandise QuantityPatternNo CatalogueNo UnitPrices FOBShanghai 6000Pillowcases15 0545US 1 605000Pillowcases22 0165US 1 80 Delivery DuringOctober Payment ByL Ctobeopenedinaccordancewithouragreement Packing P
10、ackedinstrongbales withgunnybagcoverandwater proofmaterial Pleaseacknowledgethisorderimmediatelyonreceiptandinformusofadefinitedeliverydate Thisorderisofnoavailifitisnotsignedbyaresponsiblepersonofourfirm Lookingforwardtoyourearlyreply Yoursincerely Letter7 2 DearSirs WerefertoourletterofenquiryofJa
11、nuary5 WehavereceivedyourProformaInvoiceNo 0368 01andnowwishtoplaceaninitialorder OrderNo 813 J77 for1500tapesTypeNo EM008 WehaveinstructedourbanktoestablishanirrevocabledocumentaryL Cinyourfavour TheamountisUS 1275 00 Sayonethousand twohundredandseventy fivedollarsonly Thiscreditwillbeconfirmedsoon
12、byourbank scorrespondentinLondon Youareauthorizedtodrawa60days draftonourbankagainstthiscreditfortheamountofyourinvoice Yourdraftmustbeaccompaniedbyacompletesetofshippingdocuments consistingof AfullsetofcleanshippedB L CommercialInvoice5copies InsuranceCertificate2copies Ourbankwillacceptyour60days
13、draftonthemfortheamountofyourinvoiceincludingthecostoffreightandinsurance asagreed Yourbillwillbeat60d sforfullCIFinvoicevalue Thecreditisvaliduntilthe12thApril Pleaseconfirmuponreceiptofthisemail Lookforwardtoworkingwithyou Yoursfaithfully Letter7 3 DearSirs Re YourOrderNo 163Wearepleasedtohaverece
14、ivedyourOrderNo 163forCannedFishandaresendingyouherewithourSalesConfirmationNo AC 202induplicate Pleasesignandreturnonecopyforourfile Wetrustthataletterofcreditinourfavourcoveringtheabove mentionedgoodswillbeestablishedimmediately WewishtopointoutthatthestipulationsinthecoveringL Cshouldstrictlyconf
15、ormtothetermsstatedinourSalesConfirmationinordertoavoidsubsequentamendments Youmayrestassuredthatweshalleffectshipmentwithoutdelayuponreceiptofthecredit Weappreciateyourco operationandlookforwardtothepleasureofservingyouagainonfutureoccasions Yoursfaithfully Letter7 4 DearSirs Thankyouforyourorderfo
16、rBassinetModelCenclosedinyourletterofAug 10th Weregrettosay however thatBassinetModelCasrequiredisnotavailableinstockatthistime InsteadweshouldliketorecommendournewproductModelDwhichwethinkismoreattractiveindesignandcolor andalsomorepracticalforuse despitealittledifferenceinprice ThebestpricewecanofferisUSD55persetCIFBoston America Thesamplepicturewithdescriptionwillbeforwardedtoyoubyairmailtoday Wearelookingforwardtoyourearlyreplyandhopetobefavouredwithyourneworder Yoursfaithfully Letter7 5 Dea
