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1、Thesuccessfulstrategyofwal mart GroupnineHuangguilinCaoXingWanZhongyanDaiYong Background Wal martretailbytheUnitedStatesofSamWalton legendaryin1962 FoundedinArkansas Afternearlynineyearsofdevelopment wal marthasbecometheworld slargestprivateemployerandretailer manytimesonthefortuneglobal500topelecte
2、dandthemostvaluablebrands Atpresent thewal martin27countriesaroundtheworldopenedmorethan10000stores underthe69brand globalemployeesmorethan220people everyweektowal martcustomers200millionpassengers The2011fiscalyear onFebruary1 2010tojan 31 2011salesof 419billion morethan3 4 growthinfiscal2010 Infis
3、calyear2011 wal martandwal martfoundationcharityfundaccumulativetotal 319million materialaccumulativetotalmorethan480milliondollars In2010 wal marton fortune theworldagaintop500 andinthemagazine in2010themostadmiredenterprise surveyofretailenterpriserankfirst WALMARTINCHINA Wal martenteredinChinain1
4、996 shenzhenopenedthefirstwal martshoppingplazaandSam sclubstores AtpresentinChinahandleawiderangeofformatswal martandbrands includingshoppingplaza sam memberstore andcommunityshopandsoon byMarch1 2012 hasbeeninthenational21provinces fourmunicipalitiesdirectlyunderthecentralgovernmentofthe140citieso
5、pened370stores inthewholenationcreatedmorethan106500jobs Wal martinChina sbusinessalwaysadheretothelocalpurchasing atpresent wal martChinaandnearly2supplierestablishedcooperativerelations salesofproductsindomesticproduct morethan95 Atthesametime wal martChinapaysgreatattentiontothetalentedpersonloca
6、lization encouragediversifying especiallyfemalestafftraininganddevelopmentandthemanagement Nowwal martChinamorethan99 9 ofthestafffromChinaitself generalmanagerofthelocalmalltalentas100 accountingformorethan60 ofwomenemployeesthan managementteamabout40 forwomen In2009thecompanyestablishedthe wal mar
7、tChinawomen sleadershipdevelopmentcommittee toacceleratingthewomenofcareerdevelopment WAL MARTspecialthings TheleadersofWal martdaretohaveariskandusenewtechnologyThemanagersmakeatruestrategyandadvancedmanageskillTheyhavegoodfirmculture In1960S SAMsetsupfirstdiscountstoreIn1980S SAMsetsupaclubtosavet
8、hegoodsIn1980S wal martusebarcodethetomanagethegoodfirstlyAtthebeginningof21century wal martstarttodevelopthestandardplatformofinternet TheleadersofWal martdaretohavearisk Themanagersmakeatruestrategyandadvancedmanageskill themanagersputforwardnewretailtransportationtheory Concentrationdistributionm
9、anagementcenterforastoreofferssupplythecompanycombinestheinformationtechnologyandmanagementactivitiesclosely anddevelopwal martmanagementinformationsystem Themanagersmakeatruestrategyandadvancedmanageskill Formulatedthe sustainabledevelopment360 strategy includingthreeparts1 Onehundredpercentuseofre
10、newableenergy2 Zero waste3 Selltoresourcesandenvironmentofcommodities Theyhavegoodfirmculture Thecultureofwal martisthatcustomerisfirst Therule Article1 thecustomerisalwaysright Article2 ifyouhaveanyquestions pleaserefertothefirstone Wal Mart sprofitability Wal MartCaseAnalysis Corporateshort termli
11、quidity Meaning Thepreferredevaluationindex CurrentRatio Theabilityofacompanytopaycurrentdebt CurrentRatio Currentassets currentliabilities Evaluationcriteria Thehighertheratio indicatingthatthehigherthecurrentliabilitiesrepaymentpossibilitythatshort termcreditorsmoreprotection Ingeneral thecurrentr
12、atioislessthan1isthebottomlineacceptabletotheenterpriserisk However bythestrongonseverallistedcompaniesinthe2009financialdataanalysis thetraditionalevaluationoftherulesdoesnotapplyto Corporatefinancialdataanalysis 1 Asset 2 liabilities 3 所有者权益项目 4 Profit 5 Short termsolvency Currentratio 1 Whetheron
13、behalfofWal Mart scurrentassetsareinsufficienttocovercurrentliabilities turnoverriskoffailure First theinventoryturnover Second Wal Mart sfinancialoperationsmanagementmethods CauseAnalysis Moneyquickly slowlypayment Wal Mart smoneyquickly slowlypayment Consumercreditcardtopurchasegoods2to3days credi
14、tcardcompanieshavetopayWal Martcash Traditionalsuppliers Wal Marttomaintainnormalcommercialtransactionsofthefastest30daysofpayment use quicklymoneyslowlypayment methodtocreateaworkingcapitalofthehand DuetothegrowthofWal Mart scurrentassetsthancurrentliabilitiesslowwillresultinthedeteriorationofcurre
15、ntratioillusionof Incontrast thesizeandviabilityarefarhigherthanWal MartlessretailerstoKmart itscurrentratioWalmartismuchhigher Kmart scurrentratioin2000andevenashighas12 63 IsthatmeansKmarthasstrongSolvency Infactjusttheopposite Infact Kmartsufferedinthe2000financialcrisis betweenthesupplierrequire
16、sKmarttocashpickup orstronglyshrinktheamountanddurationofKmart scredit undertherapiddecreaseinaccountspayable currentratiodenominator givingrisetoKmartsohighcurrentratio Traditionalfinancialstatementsoftheemphasisoncorporatesolvencyrequirementsoftheliquidityratioofatleast1 5 However fromtheperspectiveofcompetitivefocustolessthan1currentratio workingcapitalisnegative torun showsWal Mart sstrongmanagementcapabilities suddenlyrisingliquidityratio forexample the2000Kmart sdigital butisawarningsignof
