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1、Howadvertisingworks Enjoyanad Skimthetextandpredictthecontent Skimming Listenandpayattentiontothefollowingwords Who Why Where How Choosethecorrectanswers 1 Whoadvertises A businessB individualsC organisationsD associations2 Whydotheyadvertise A toinformthepublicB toselltheirgoodsC toeducatethebadguy
2、sD tofoolpeople A B C D A B 3 Wheredotheyadvertise A onbusesB ontheradioC ontheInternetD onbillboardsE onourtextbookF onourclothes4 Howdotheymakeeffectiveads A identifytheirtargetB appealtotheirtargetC useacheapmediumD usevisualmedium A B C D F A B Dividethetextintofourparts PartI para PartII para P
3、artIII para PartIV para Introduction Whatisanad Howdoadvertisersmakeeffectiveads Howeffectiveareads 1 2 3 7 8 9 1 Weareexposedtoadsonlyinthepublicplaces 2 Understandinghowadvertisingworkscanhelpusearnalotofmoney Trueorfalse F F 3 Anadvertisementisamessageorannouncementthatintendstoinformorcheatpeopl
4、e 4 Advertisersincludebusiness individuals organizationsandassociations T F 5 Advertisersmakeadseffectivebyidentifyingthetargetonly 6 Usingasuitablemediaplaysanimportantpartinads F T 7 Aneffectiveadvertisementislikelytomakepeoplebuytheproductsthattheyhavenousefor F Comprehending WaterA Whatisthemost
5、commonnameforH2O Water B Whatisthepurposeofthisadvertisement Encouragepeopletousewaterwiselyandtosaveit A Whatgroupofpeopleistheadvertisementmadefor Youngpeoplewholikesportsandthelatestfashions 2 SuperShooze B Whatmessagedoestheadvertisementgive Ifyouwearourshoesyou llhaveanexcitinglife andbepopular
6、 C Doyouthinkthemessageistrue No becausejustwearingacertainbrandofshoeswon tmakeyouexcited popularorhavefun Whyarethefirsttwolineswrittenbiggerthantherest Itcandrawpeople sattention 3 Refreshwater B Doesitmeantheadvertiserwilllosemoneyifyoubuytwobottleswithtwobottlesfree No theywillmakemoremoneybyse
7、llingmorebottles C Whydoadvertisersoftenusethe Buyonegetonefree message Peopleloveabargainandlikebuyingtheproductiftheythinktheyaregettingsomethingforfree A Whatdoesthisadvertisementencourageyoutothink 4 Environment air thinkof thesky ourenvironment how B Whatdoyouthinkcausesairpollution airpollutio
8、n modernmachines transportationvehicles humanbeings C Howelsecanadvertisersmakepeoplemoreawareofourenvironment Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment 5 Speeding and HowfastamIgoing A Whatdobothadswantpeopletodo Theywantpeopletostopspeeding B Whoaretheirtarget
9、 Drivers Enjoymoreads Readagain 1 beexposedto2 casualgarments3 turn into4 inform5 fitinto6 appealto7 Itwouldbenouseadvertising 8 relyon9 havenousefor 1 Completethesummaryofthereadingpassageusingwordsfromthetext educate appeal target budget media expense Answers P45 Learningaboutlanguage 2 Completeth
10、esentencesusingwordsfromtheboxintheirproperforms 1 casual2 basis3 attach4 worthy5 association6 corporation7 refresh8 conscience9 garment10 inform 3 Completethesentenceswiththecorrectpreposition 1 Weareexposed hundredsofdifferentadvertisementseveryday 2 Sheisaremarkablewomanwhoisworthy youradmiration
11、 to of 3 Ifyoukeepcopyingeverythingshedoes you llturn heroneday 4 Thepoliceappealed thepublicforanyinformationabouttheMurder into to 5 Youcannotrely himtoarriveontimebecauseheisalwayslateformeetings 6 You llsoonfit yournewjobandstartenjoyingyourself 7 Pleaseattachthislabel yoursuitcase on into to Homework Underlinesomedifficultpoints Previewthepassageonpage48
