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1、UnitOverviewBystudyingthisunit youareexpectedto knowaboutthebasicsofmassproductionandcraftproduction learnabouttheadvantagesanddisadvantagesofmassproduction familiarizewiththeprinciplesofpackagingdesign writeane mailofpackagingdesignrequirement Unit3Manufacturing Unit3Manufacturing Task1 Task2 Unit3
2、Manufacturing Task1Manufacturingisthemostessentialstepinthereleaseofanewproduct Findoutthepictureswhicharedirectlyrelatedtothisstep Unit3Manufacturing survey after salesservice manufacturing manufacturing transportation qualitycontrol Picture3and4aredirectlyrelatedtomanufacturingstep Unit3Manufactur
3、ing survey after salesservice manufacture manufacture transportation qualitycontrol Correctorder survey manufacture qualitycontrol transportation after salesservice Unit3Manufacturing Task2Massproductionandcraftproductionaretwoproductionmethods Listsomeproductswhichareproducedbythetwomethods masspro
4、duction Nikecoat Nokiacellphone Adidasshoes SharpTV Mideaelectronicfan etc craftproduction papercutting bags shoesorclotheswithembroiderymadebyethnicgroups pottery painting calligraphy etc Unit3Manufacturing Unit3Manufacturing 1 MostproductsadoptMP soitiseasytofindpicturesofproductsofthiskind Itisbe
5、ttertospecifythebrandwhenyousearchforrelevantpicturesbecauseforexample thoughmostclothesareproducedbyassemblyline somearestillhand made 2 DIYisverypopularnow YoucantrythepicturesofDIYproducts Youcanalsoinvitethestudentstonamesome Unit3Manufacturing StartingPoint Text UnderstandingtheText Activity1 D
6、ealingwithLanguage FocusingOnGrammar Setting Unit3Manufacturing Setting FoodOrganicisafactorythatmanufacturesorganicfoodproducts ItsChiefEngineerColinisgivingtheorytrainingtohisapprenticestohelpthemgetabetterunderstandingofmassproduction Unit3Manufacturing StartingPoint Task1Workinpairs Discussthefo
7、llowingquestionswithyourpartner 1 Haveyoueverusedproductsproducedbymassproduction Namesome SomeproductsproducedbyMP computer Liningsportsclothes SonyMP3 Greeairconditioner Panasonicwashingmachine etc Unit3Manufacturing 2 Howdoesmassproductionbenefitcustomers Shareyourviewbasedonyourexperienceswithyo
8、urpartner BenefitsofMPtothecustomers 1 Customerscanbuyproductsatalowerprice Andmoreproductsareaffordable Forinstance mass producedshoesaremuchcheaperthanhand madeones 2 Ifthepartsofaproductbreakdown theycanbereplacedeasilysincetheproductsandthepartsareidenticalandstandardized Forexample ifthebattery
9、orearphoneofaMP3goeswrong theycanbereplacedconveniently 3 Itiseasyandconvenientforthecustomerstobuyabigvolumeofsomekindofproductsincealargernumberoftheproductsofthiskindareproducedbyassemblylinecomparedwithhand madeproducts 4 ThequalityofMPproductscanbesecuredsincetheproductsareusuallyproducedbymach
10、ineswithprecision Unit3Manufacturing MassProduction Massproduction alsoknownasflowproductionorserialproduction istheproductionofalargenumberofstandardizedproducts Itusesassemblylinetechniques thatis partsandthepartiallycompletedproductsaremovedonconveyorbeltstotheworkerswhoworkonthedifferentstepsoft
11、hemanufacturingprocess Noworkerwillworkonthewholeproductfromstarttofinishandmuchoftheprocessisautomated Unit3Manufacturing Massproductionrequiresthateachworkerrepeatsoneorafewrelatedtasksandusesthesametoolstoperformidenticalornear identicaloperationsonthestreamofproductsontheassemblyline Therelevant
12、toolsandpartsarealwaysathandasrequiredsothattheworkerspendslittleornotimeretrievingorpreparingmaterialsandtools Comparedwithtraditionalhandcraftedmethodsofproduction massproductionmakesthemanufacturingprocessmuchfaster Furthermore sinceeachworkerfocusesononlyoneorafewtasks theydon tneedtolearnallthe
13、techniquesinvolvedinthewholeprocesswhichmeansthattrainingdoesnottaketoolong Unit3Manufacturing Moreover automationoftheassemblylinereducesthecostoflaborandimprovesefficiencysolargerquantitiesoftheproductcanbemanufacturedatalowercostandinashortertimethanhandcraftedproducts Theprobabilityofhumanerrori
14、salsoreducedbecausemanytasksarecarriedoutbymachineryorwithmolds Unit3Manufacturing However massproductiondoeshavedisadvantages Firstly theinputofcapitaltosetupanassemblylineishuge Secondly itisinflexiblebecauseitisdifficulttoalteradesignorproductionprocessaftertheproductionlinehasbeenbuilt Thirdly a
15、llproductsproducedonaproductionlinewillbeidentical therefore introducingvarietytosatisfyindividualtastesisnoteasy Finally ifafaultoccursatanyofthesteps thefollowingprocessesmaybeaffectedorthelinemayhavetobehalted whichwillleadtodecreasedefficiencyandpossiblywastedmaterials Unit3Manufacturing Therefo
16、re massproductioncanbeadouble edgedsword However ifqualitycontrolisstrictandeachstepcarefullymonitoredandinspected themeritsofmassproductiongenerallyoutshineitsdrawbacks Unit3Manufacturing Sincemassproductionmanufacturesidenticalproductswhicharedifficulttosatisfyindividualtastes DIYgainspopularity DIYrefersto doityourself Itoriginatesinthewesternworldinthe1960s InEurope peopleprefertobuildanddecoratetheirownhousesbythemselves Theycansavemoneyononehandanddecidethematerialsanddesignsontheother The
