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1、专题四广告应用型阅读理解 专题四广告应用型阅读理解 专题四 专题导读 广告英语与普通英语存在许多差异 广告具有鲜明的目的性 即说服顾客进行购买 这种目的性决定了其语言的特色和风格 使其独立于其他文体 广告的题材包括旅游 招聘 生活指南 通知告示 使用规则 注意事项 商品说明等 其语言特点是人名 地名 专有名词多 生词多 缩略词 独词句 祈使句 省略句多 词汇较偏僻 语言不规范 结构不完整 此类文章主要考查考生提取信息和处理信息的能力 既注重特定细节的筛选 类比 综合 又注重推理判断能力的考查 题目设置较容易 答题时没有必要把每一句都弄得清清楚楚 只要重点理解与题目有关的信息就可以了 专题四 专
2、题导读 做这类题时没有必要阅读全文 宜采用 倒序法 来处理 即先看问题 后看文章内容 这样在阅读中可以有重点地 有针对性地去读 冗余无效的信息可以略读甚至不读 在阅读时要特别留意文中以黑体 大写 下划线等方式加以提示的文字 因为这很有可能是文章的核心或至少是一部分内容的概括 专题四 真题典例 2011 江西卷 WinnersClubYouchoosetobeawinner TheWinnersClubisabankaccountspeciallydesignedforteenagers Ithasbeenmadetohelpyoubettermanageyourmoney TheWinners
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5、eInternet YoucanhavemoneydirectlydepositedintoyourWinnersClubaccount Thiscouldbeyourpocketmoneyoryourpayfromyourpart timejob 专题四 真题典例 MegamagazineincludedAlongwithyourregularreport youwillreceiveaFREEmagazinefullofgoodideastomakeevenmoreofyourmoney TherearealsofantasticoffersandcompetitionsonlyforWi
6、nnersClubmembers TheWinnersClubisagreatchoiceforteenagers Anditissoeasytojoin Simplyfillinanapplicationform Youwillhavetogetpermissionfromyourparentorguardian sowecanorganizethatcoolkey card butitiseasy Wecan twaittohearfromyou It sthebestwaytochoosetobeawinner 1 TheWinnersClubisabankaccountintended
7、for A parentsB teenagersC winnersD adults 专题四 真题典例 2 WhichofthefollowingisTRUEabouttheWinnersClub A Specialgiftsarereadyforparents B Thebankopensonlyonworkdays C Servicesareconvenientforitsmembers D Feesarenecessaryfortheaccountkeeping 3 TheWinnersClubprovidesmagazineswhich A encouragespendingB aref
8、reetoallteenagersC arefullofadventurestoriesD helptomakemoreofyourmoney 专题四 真题典例 4 IfyouwanttobeamemberoftheClub youmust A beanInternetuserB bepermittedbyyourparentC haveabigsumofmoneyD beinyourtwenties 5 Whatisthepurposeofthistext A Tosetupaclub B Toprovidepart timejobs C Toorganizekey cards D Toin
9、troduceanewbankingservice 专题四 真题典例 解析 本文为广告 介绍了一种针对十几岁的青少年的存款账户 重点介绍了该账户的几个优点 1 B细节理解题 从第一段第一句话即可得知答案为B 2 C推理判断题 从Convenient一段可知theWinnersClub的服务对于它的成员来说是方便的 不需要去银行 在手机或网络上就可以操作 3 D细节理解题 从文中信息句youwillreceiveaFREEmagazinefullofgoodideastomakeevenmoreofyourmoney 可知答案为D 专题四 真题典例 4 B细节理解题 从文中信息句Anditiss
10、oeasytojoin Simplyfillinanapplicationform Youwillhavetogetpermissionfromyourparentorguardian 理解得知 如果十几岁的青少年要加入该俱乐部必须取得父母或监护人的同意 5 D推理判断题 本文介绍了一种针对青少年的存款账户 重点介绍了该账户的几个优点 专题四 新题预测 一 Outdoornatureprogramscelebratetheseasonsyear round designedwithfamiliesinmind Checkoutthesespecialprograms inadditiontot
11、heCenter sDrop InPrograms GreatBackyardBirdCountLearnmoreaboutWisconsin swinterbirdresidentsandjointensofthousandsofeverydaybirdwatchersforthe13thannualGreatBackyardBirdCount GBBC Thisnationalevent organizedbytheCornellLabofOrnithologyandtheNationalAudubonSociety isanopportunityforfamilies students
12、andpeopleofallages 专题四 新题预测 toengageinrealcitizenscience Asaparticipant you llcountbirdsandreporttheirsightingsonlineatwww birdcount org We llteachyouhow FREEPleasepre register RegistrationDeadline Thursday February11 2010LeopoldDiscoveryDayBringthewholefamilytocelebratethelifeandlegacyofWisconsin s
13、premierconservationist AldoLeopold Takeatreehikewithournaturalistsandlearnhowto readthelandscape likeLeopolddidwithhisfamily ListentotheLeopoldfamilytalestoldbyLeopold sgranddaughter TrishStevenson andgetachancetobephotographedatour LooklikeLeopold station 专题四 新题预测 FREE Pre registrationrecommended w
14、alk insaccepted TheFlusteredMustardFestivalandUFOPullingPartySearchanddestroyUFOs UnwantedFloweringObjects intheforestduringthisfunfilledfestivalevent FamiliesandyouthgroupscanparticipateintheGarlicMustardPullingPartycontest whereteamscompetetoseewhocanpullandbagthemostinvasivespecies NeverseenaUFOb
15、efore We llteachyouhowtospotthesealieninvadersoftheforest Pre registrationisrequired groupswelcome RegistrationDeadline Wednesday May5 2010ALNCMembers Non Members FREE 专题四 新题预测 AcousticMonitoringofBatPopulationsJointheWisconsinBatMonitoringProgram Learnaboutthelocalspeciesandthreatstopopulationswhil
16、emeetingalivebatambassador Aftersunset we llalsoheadoutdoorstolearntechniquesandconductacousticmonitoring iftheweatherpermits Acousticmonitoringallowsustodetectandrecordcallsofecho locatingbatsthatcanbeusedtoassessrelatedactivityandidentifyspeciesorgroupsofspeciesandlocaldiversityofbatpopulations Pre registrationrecommended walk insaccepted RegistrationDeadline Wednesday May19 2010 专题四 新题预测 ALNCMember 6 personor 20 family Non member 7 personor 25 familyToregisterforanyoftheseprograms clickontheP
