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1、KeepingAdvertisersHonest Discuss Therearemanyadvertisementsaroundus somearehonest whilesomearedishonest Appreciatethefollowingadvertisements tellwhichoneyoubelieveandwhichyoudon t Renewyourskininsevendays Thelaw Advertisingorganizations Complaintsorganization Theconsumer Readthepassagequicklyandfind
2、outthewaystokeepadvertisershonest a canmakethecompanystopusingtheoffendingadvertisementifacomplaintaboutanadiscorrect b isalsoresponsibleforcheckingtheproductbeforebuying c canpreventadvertisersdoingthewrongthing d makerulesthatarecalledacodeofethicsforeveryoneintheorganizationtofollow Matchthetwoco
3、lumns 1 Thelaw 2 Advertisingorganizations 3 Complaintsorganizations 4 Theconsumer Wouldyoucomplainaboutanyoftheadvertisementsinthispassage Thetwoadsonpage49havesomemisleadinginformation Theyexaggeratetheusefulnessoftheproducts Theteaadtriestopersuadepeopletobuyit becauseitclaimstoreduceweight Thesho
4、eadimpliesthatifpeopledon tweartheirproduct theywillbealoser Languagepoints 1 andso连接并列句ThanksgivingisanonlyAmericanholidayandsoneitherBritishpeoplenorAustralianpeoplecelebratesit 感恩节只是美国人的节日 因此英国人或者澳大利亚人都不过这个节日 Sheistiredofherbusycitylifeandsosheplanstospendherwinterholidaysinasmallvillagewithherhu
5、sband 对繁忙的城市生活感到厌倦 她决定和丈夫一起到一个小乡村过寒假 2 Onewaytocontroladvertisingistomakelawsthatpreventadvertisersdoingthewrongthing 控制广告的方法之一就是制订法律以约束广告商们的不法行为 onewayto isto 做某事的 方法之一就是 Onewaytohelpthemistohelpthemlearntohelpthemselves 帮助他们的方式之一就是帮他们学会自助 3 Insomecountriesadvertisingalcoholicdrinksortobaccoisbanne
6、daltogether 在一些国家 为酒精饮品和香烟做广告是完全禁止的 banv 尤指法律上 禁止n 禁令 禁止 Thereisabanonsmokinginthistheatre 这戏院内不准吸烟 4 decent指人是 诚实的 正派的 值得尊敬的 举止端庄的 口语还表示 和蔼可亲的 乐于助人的 Theyarealldecent hard workingcitizens 他们都是诚实勤劳的市民 Heisalwaysdressedindecentclothes 他总是穿着体面的衣服 decent指行为是 合宜的 得体的 合乎道德规范的 Itisadecentfilm withoutcrimeo
7、rviolence 那是一部合乎规范的电影 没有犯罪和暴力镜头 5 makesure 确保 确定 证实 后面一般接从句 Helookedbacktomakesurenoonewasfollowing 他回头看了看 以证实没有人跟踪 Ididittomakesureyounoticed 我这么做是为了确保你注意到了 Askforreceiptandmakesureyougetit 要一张收据 而且一定要确保你拿到收据 6 Eventhoughtherearelawsandadvertisers codeofconduct somebadadsdogetmade do经常用于肯定句和祈使句中 表示
8、强调 Please Dobequietamoment 请务必安静一下 Hedidtellmethatbutheisdenyingitnow 他的确跟我这样说的 但现在又否认了 Ataconferenceyesterdaya fortheHealthDepartment MrDennisHall theaudiencethatthegovernmentwouldsoonbepassinglawstomakeall advertisingillegal Hesaidthatsomecigaretteadvertisementswerenotaimedat Exercise1onP85 spokes
9、man informed tobacco audiencesbutinstead atchildren Hesaidthepubliccouldnolonger onthe ofpeopleinadvertisingcompaniestodotherightthing Theonlywaytostopchildrentakingupsmokingisto cigaretteadvertisingaltogetherandto ouryoungpeopleaboutthedangers mature targeted rely conscience ban educate ofcigarette
10、smoke MrHallsaid Thegovernmentwillalso acommitteetodecideonsuitablepunishmentsforanytobacco thatbreakstheban Wehavealreadysetupa topaythecommitteefortheirworkandwillnowsearchfor peopletoserveonthecommittee appoint corporation budget worthy 我没法将我所有想带的衣服都装进手提箱 fitinto Icouldn tfitalltheclothesIwantedt
11、otakeintomysuitcase Translation Exercise2onP85 2 自从我在那位女主人的晚宴上打碎了一个昂贵的盘子后 她就再也没给我发过邀请信 hostess invitation AfterIbrokeanexpensiveplateatherdinnerparty thehostessneversentanotherinvitation 3 找接线员请拨9 dial Tocontacttheoperator pleasedialnine 4 我的衣橱里有很多上班穿的衣服 但是很少休闲装 casual garment Ihavemanygarmentsinmyw
12、ardrobethatIcanweartowork butfewcasualclothes 5 我非常爱我的狗 所以我并不在乎它摔断腿带来的医疗开支 expense IamveryattachedtomydogsoIdidn tmindthemedicalexpensesinvolvedwhenhe she itbrokehis her itsleg 6 当我们听说他被指控犯有故意杀人罪时 我们都不敢相信自己的耳朵 murder Whenweheardthathewasaccusedofmurder wecouldn tbelieveourears 7 警察在市里所有的电台广播说明了那个走失的
13、孩子的模样 broadcast Thepolicebroadcastadescriptionofthemissingchildonallthecity sradiostations 8 那家航空肥公司收了我额外的超重行李费 overweight Theairlinechargedmeextrafortheoverweightsuitcase 9 需要我把你的电视调到新的频道吗 tune Wouldyoulikemetotuneyourtelevisiontothenewchannel Exercise3onP85 actress appointed chairperson advocating
14、 ban 2 AlthoughMrBlackreceivedan totheparty hewasunabletogobecausehehadan thatdayinanothercity However hetoldthehostessthathehopedtobe tohernextparty invitation appointment invited 3 The hasmadeseveral errorsincopyingthedocument 4 Susanhasjusthadan onherthroatandhascomethroughitallright Sheisexpectedtoreturntoherjobasan inatelecomcompanyinweek stime typist typing operation operator alcoholic 5 Itisagainstthelawtoserve drinkstoteenagers
