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1、 S W T 优势Strengths1 打破传统资费套餐模式 形式新颖2 资费DIY 减轻大学生消费压力 满足不同消费需求3 符合大学生追求自由 自主的消费理念4 推广3G 是发展趋势 机会Opportunities1 学生不同消费需求难以在现有的固定套餐模式中得到满足2 联通3G网络先进 2G网络价格相对较低 威胁Threats1 移动市场占有率高 客户忠诚度高2 移动有较强营销势力 O 劣势Weaknesses1 联通市场占有率低2 有产品 品牌效应薄弱3 联通初期 信号差 的固有印象影响品牌形象 StrengthsAdvantagesExperience knowledgeUniquec
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16、rtunitiesThisisanexampletext Goaheadandreplaceitwithyourowntext WeaknessesThisisanexampletext Goaheadandreplaceitwithyourowntext ThreatsThisisanexampletext Goaheadandreplaceitwithyourowntext 2009 2010 Differentiatingvalues SWOTANALYSIS 锐普PPT论坛chinakui首发 CurrentstrengthsThisisanexampletext Goaheadanreplaceitwithyourowntext Thisisanexampletext Thisisanexampletext Goaheadandreplaceitwithyourowntext Itismeanttogiveyouafeelingofhowthedesignslooksincludingtext Thisisanexampletext Goaheadandreplaceitwi
