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1、 Preface Thedayofdouble11 alargediamondwastakedby20million BedRoom Clerk WhatcanIdoforyou Consumer Iwanttobuyaring Clerk Therearethreekindsofprice 10 000 1 00 000 1 000 000 Whichonedoyouwant Consumer 1 000 000 Socheap I llgetit PS 声音为淘宝交易时的提示声 Background Tmall calledtaobaoatthattime begantoholdtheco
2、mmoditypromotion 商品促销 onnovember11 2009 Atfirst thereasonisthatmakingpeopleremembertaobaoandtryingtoappealconsumerstoconsumethroughthecommoditypromotion Butnow Doubll11 hasbecomethee commerce 电子商务 Festival eveninfluencesofflinestores 线下商城 Thisyear sturnover 2011年33 6亿 2012年191亿 2013年350 19亿 NewsVide
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4、on tdoitagain Theexampleofonineshoppingonnovember11 1 Liuyan livesinUrumchi spendingmuchtimeononlineshopping SheboughtmanygoodsthroughtheInternet suchasdresses articlesofeverydayuse startingfromthedayof11th shehasexperiencedthedifficultyofshopingonline However therearetwofavoritegoodswhichshelikesbe
5、sthaven tbeenbought 2 Shenjing awhite collarworker 白领 isalsoanonlineshoppingexpert Influencedbyotherpeople sheoftenpaymuchattentionontheitems 物品 throughtheInternet Thisyear evenifthedouble11didn tcome shehasalreayplantobuyaovercoatandadress Butrefusedbyherrelatives Attheearlymorningonnovember11 shec
6、ontroledherselfsuccessfully However whenshewenttotheoffice shefailedandbroughttheovercoatultimatly Weibonews Dormitory W It sdouble11today doyouwantbuysomething C Iwanttobuyalotofthings ButIneedarational 理性的 consideration W Comeon whyareyousohesitant Ihaveboughtalotofthings Afterdouble11 W Ihaveruno
7、utofallmymoney Whatdidyoubuy C Nothing I msorational Consumers charateristics 1 hightlyeducated2 Rationalized3 Fashionconsumption4 Willingtofacesalespersonneldirectly5 consumer stastehasbecomemoreandmorehigh6 theincresednumberofwomen Thereasonofcrazyshoping 1 fearofloss 怕吃亏 2 followthetrend3 fallint
8、otemptation 诱惑 4 reducepressure Rationalnetizenshowtoavoidtheattractionofdouble11 1 avoidexpressagefastigium 快递高峰期 2 thegoodsdoesn tcheapmuchthanbefore it sjustamethodsforpromotion 3 drawlessonsfromthepast Theexpertviewsonunreasonableconsumption havethecorrectvalues Discernment 辨别力 Theevaluationofth
9、eforeignmedia Ashamed Newrecord Thebigestshoppingday Logisticsisbusy Manifestthepowerofconsumption Ourgroup ssuggestion 1 Thinkaboutthethingswhetheryoureallyneed 2 Don tbeblindbytheprice3 Communicatewiththesensiblepeople4 Haveafirmbelief Interviewrecording 重庆师范大学 重庆工商大学 服装设计师 What syouropinionondoub
10、le11 四川外国语大学 CTBU Reporter NowweareinterviewingtheforeignstudentsofCTBUonthedouble11 Hello whereareyoufrom Foreigner I mfromtheUSA C Whatdoyouthinkofthedouble11 youbuysomething W Yea it samazingandcansavemuchmoney Ihaveboughtaovercoatandabagwhichcostme250yuan C Thankyou Thanksforyourattention DOyoubuysomethingtoday