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1、EnglishforExhibitionandConference Lecture1 QuestionstoThinkAbout WhydoweneedtolearnEnglishforExhibitionandConference 1 MoreandmoreinternationalexhibitionsandconferencesareheldinChina 2 BetterEnglishishelpfulforbettercommunication QuestionstoThinkAbout WhatwillwelearnaboutEnglishforExhibitionandConfe
2、rence WordsandexpressionsofjobsofthisindustryRead fillin anddesigndocumentsKnowledgeandskillsofplanningandmanagement WhathaveUlearnedbynow 会展概论会展礼仪会展营销会展项目管理会展客户关系管理展览策划与管理会议组织与管理国际会议组织与策划大型活动策划与管理商务谈判与沟通 IntroductiontoECEtiquetteofECMarketingofECProjectManagementofEventsCustomerRelationshipManageme
3、ntPlanningandManagementofECConventionOrganization ServicesOrganizationandPlanningofIntlCPlanningandManagementofMajorEventBusinessNegotiation Communication Contents目录 IntroductiontotheExhibitionandConventionIndustryPreparationsforexhibitionsExhibitionPromotionandEnquiryBoothSaleandApplicationBoothDes
4、ignandInstallationExhibitionServicesandBoothReceptionDismantlingandFollow upConventionplanningandenquiryConventionoperationandattendance QuestionstoThinkAbout HowcanwelearnEnglishforExhibitionandConference ByproceduresThroughpractice Assessment Attendance Classperformance Homework Finalexam Week17 E
5、xhibitionandConvention Doyouknowanyinternationalexhibitions Doyouknowanyinternationalconventions ChinaImportandExportFair CantonFair China Beijing InternationalFairforTradeinServices APECLeaders Meeting Group20Summit ExhibitionsandConventions DoyouknowanyvenuesforexhibitionorconventioninBeijing Have
6、youeverattendedanexhibition Whatkindsofpeopleareinvolvedinanexhibition Unit1PreparationsofExhibitions HowtochoosethetimeforanexhibitionHowtochoosethevenueforanexhibition Asanorganizer WhyattendanexhibitionHowtoprepareforanexhibition Asanexhibitor 1 Lookandsay ChinaInternationalExhibitionCenter Messe
7、BerlinExhibitionGrounds ChinaPavilion HongKongConventionandExhibitionCenter UniondesFoiresInternationales ImportantinternationalorganizationsofExhibitionandConventions 国际展览与项目协会1928 Dallas美国达拉斯 BureauofInternationalExhibitions国际展览局 1928 巴黎 Review MustbeMastered 展览参展商展品展位会议国家会议中心策划管理场馆中国国际展览中心主办方参展商观
8、众承包商 www ufi org UFIHistoryUFIwasfoundedinMilan Italy on15April1925 by20leadingEuropeaninternationaltradefairs namely Bordeaux Brussels Budapest Cologne Danzig Frankfurt Main Leipzig Ljubljana Lvov Lyon Milan NizhnyNovgorod Padua Paris Prague Reichenberg Utrecht Valencia ViennaandZagreb UFIwasestabl
9、ishedasanon politicalinternationalassociationinaccordancewiththeFrenchlawof1July1901onassociations Initially UFIwascreatedunderthename UniondesFoiresInternationales UFI or UnionofInternationalFairs inEnglish or VerbandinternationalerMessen inGerman Thenamechangeto UFI accompaniedbythetagline TheGlob
10、alAssociationoftheExhibitionIndustry wasdecideduponbytheGeneralMeetinginCairo Egypt on20October2003 Increasinglyanabbreviatedname UFI isusedincontextswheretheassociationiswellknown UFIDevelopment FromanorganisationrepresentingEuropeanintereststoonerepresentingthoseoftheglobalexhibitionindustry 2 Rea
11、ding TheGreatExhibitionoftheWorksofIndustryofAllNations NewWords Milan Italy 米兰Cairo Egypt 开罗Accompany附着Tagline标语Concept概念Exposition博览会Periodic周期性的Permanent永久的Commercial商业的Retailoutlet零售商Enduser终端用户 Fillinthediagrambelowwiththeinformationfromthetext Fair WorldExpo TradeShow Exposition Earliesttypeof
12、market directselling Generalterms interactionofbuyersandsellers displayinggoods productsandservices InternationalExposition specialsegmentofanexhibition B 2 CexpositionGeneralpublicasvisitors Mixedshow Fair WorldExpo TradeShow TradeFair Exposition Earliesttypeofmarket directselling Generalterms inte
13、ractionofbuyersandsellers displayinggoods productsandservices InternationalExposition specialsegmentofanexhibition B 2 BexpositionTradevisitors B 2 CexpositionGeneralpublicasvisitors Openfortradeandpublicvisitors Customershow publicshow Exhibition Meeting Convention alargemeetingofanorganizationorpo
14、liticalgroup侧重指某一政党或团体为某一特殊目的而召开的会议 也可指学术团体的年会Conference ameeting oftenlastingafewdays whichisorganizedonaparticularsubjectortobringtogetherpeoplewhohaveacommoninterest正式用词 一般指大型会议 如政府工作会议 国际学术交流会议 各国之间的协商 会谈等 AGuidetoSuccessfulExhibitionPlanning SettingupaPlanningCommittee成立策划委员会PlanningaBudget编制预算
15、SelectingaVenueandNegotiatingContracts选择场馆和洽谈合同SourcingExhibitors招展PublicizingYourExhibition宣传推广展览 NewWords AssembleateamAppointanexperiencedcoordinatorAnticipatedexpensesRevenueVenueNegotiatecontractsLastminutenightmareTargetaudiencePotentialexhibitorsPublicizeyourexhibitionPublicityAsure firewaySe
16、minarsandinteractiveworkshops IV SituationalDialogues salesmanager销售经理colleague同事aspectrumof一系列feature以 为主timeslot时间段supplier供应商prospectus招展说明书 Dialogue1 Discussingtheexhibitiontime QuestionstoAnswer Whatexhibitionwilltheyhold Whenwilltheyholdtheexhibitionfinally Why SituationalDialogues Discussingtheexhibitiontime 1 whichfeaturesawidespectrumoflight industryproducts2 Wewillchooseasuitabletimefortheshow 3 It sthebesttimeslotbeforethelaunchofmajortradefairs 4 thesupplierscanaccommodatethebuyers n
