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1、项目商业计划书Business Plan 一. 公司概况 General Situation of Company公司的成立背景及历史沿革、公司的主要产品/服务及业务发展状况、公司发展的里程碑或大事记等。(让阅读者对公司的关键信息有初步了解)Establishing background and history, main products and service&business development situation, development milestone or memorabilia ect. (preliminary understanding of key informat
2、ion of the company for readers)二. 市场分析 Market Analysis市场细分及市场定位、用户购买特征及关键购买因素、市场规模及增长率等。 Market subdivision and market positioning, user purchasing features and key purchasing elements,market scale and increasing rate.三. 产品(服务) Products (services)核心技术、专利、产品研发策略等。Core technology, patent, product R&D
3、strategy etc.四. 营销策略 Market Strategy产品的价格策略、渠道策略、市场推广策略等。Price strategy, channel strategy and marketing promotion strategy of the products五. 竞争分析 Competition Analysis对行业的分析、对国内外主要竞争对手的分析、对自身的分析和竞争策略等。Analysis of industry, analysis of domestic and international main competitors, analysis of company i
4、tself and competitive strategy ect.6. 业务模式 Business Model 价值定位分析(能给用户带来怎样的使用价值，解决用户的哪些关键需求)、产业价值链分析(根据本行业特征做行业价值链分析)、价值链定位及组合(公司选择做价值链的哪些环节并形成怎样的组合)、收入模式分析等。Analysis of value proposition(what use value will bring to users? What key needs of users can be solved?), analysis of value chain of industry(
5、analysis of industry value chain according to its features), value chain position and combination(what links of value chain will company choose and what combination will be formed), income model analysis. 七. 业务发展状况 Business Development Condition在技术/产品研发方面取得的成绩、在市场拓展方面取得的成绩等。Achievements of technolog
6、y and product R&D, achievements of market expansion etc.八. 公司股权结构 Company Equity Structure公司的股权结构及历次变更情况、公司股东的背景情况及对股东的评价等。Company equity structure and conditions of previous changes, background of stock shareholders and evaluation of stock share holders etc.九. 公司治理结构 Company Management Structure公司股
7、东会和董事会的组成、公司股东会和董事会的运作状况、管理者对股东会和董事会的评价等。Company share holders and board composition and operation condition, evaluation of share holders and board from management team.十. 管理团队 Management Team管理团队主要成员的简历、对管理团队成员的评价等。CV of main members of management team, evaluation of management team members十一. 公司组织
8、结构 Company Structure公司的组织结构及职能分工、公司组织运作的基本状况及评价等。Structure and segregation of duties, basic condition and evaluation of company operation十二. 公司战略规划 Company Strategy Plan公司的宗旨与使命、价值观与核心理念、近期/中期/远期目标、发展策略及实施步骤、三年内的业务规划等。Tenet and mission of company, core value and core concept, near/middle/distant tar
9、get, development strategy and execution stages, business planning within three years etc.十三. 融资计划 Financing Plan公司的融资规模及准备出让的股权比例、资金使用计划、对投资人的退出计划等。Financing scale and equity ratio prepared to sell,fund usage plan,exit plan for investors 十四. 财务分析 Financial Analysis公司的历史财务报表（连续三个完整年度或至少2个完整年度财务报表）、近一
10、个季度或近一个月财务报表，未来三年的财务预测、公司的价值评估、投资人可能获得的收益预测等。Historical financial statements of company (consecutive three complete years or at least two complete years), financial statements of one quater or one month close to the present, financial expectation, value evaluation and earnings forecast of investors
11、etc.十五. 风险分析 Risk Analysis市场风险、产品/技术风险、经营风险、管理风险、财务风险等。Market risk, product/technology risk, operation risk, management risk, financial risk etc. 十六. 其它信息 Other Information 企业认为需要披露的对投资人有价值的信息。Any valuable information which enterprises think need to enclose to investors. 注：1.所列项请近可能完善，所含项目要求信息、数据真实。
12、NOTE: Try to complete listed items.Information and data included should be real.2. 请收到本函起2个工作日之内回执一次已核准项，未核准项延后2个工作日提供，以此类推。Provide information of approved items within two working days among receiving of this letter. For unapproved items, the date could be postponed for two days and so on.3. 本函主要用于
13、凌顶丝路系基金对于贵公司股权投资初步立项所用。我公司郑重承诺对贵公司提供的企业信息、数据等商业机密不外泄，在未经贵公司同意的情况下不向第三方提供。This letter is for the use of preliminary project setting-up by LWW Silk Road Fund equity investment on your company. Our company takes solemn commitmentsof unleakage of the business screte including information and data etc provided by your company as well as not-to disclose to the third party without your consentment.4北京丝路财富投资基金管理有限公司-投研中心
