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1、Business plan for the pet marketMiracleNov计划书Executive SummaryPets sold on the market today is very large, an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have th
2、is mentality, the other relevant market came into being and pets - pet grooming, health care and so on. At present, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar organization, but due to technical reasons, and other aspects of a s
3、ingle national comparison of many of these institutionsIn developed city markets,there exists a lackage of all-package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solu
4、tion to develop market there.For the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity. Table of Content 1. Introduction2.Current marketing situ
5、ation3. Swot analysis4. Objectives5. Marketing strategy6. Action programmes7. Budget8.Control9.Conslusion计划书1. Introduction1.1Organization Headquarters: Chairman, General Manager (Finance Department, Investment Department, Marketing Department), deputy general manager (customer service department, a
6、dvertising department), the department heads, employeesChain stores: store manager, medical groups, beauty group, photography group , public relations group, sales group2.Current marketing situationPet industry is currently on the market, there are many simple pet sale shop; However, regarding the p
7、et of the service agencies in the country only a very small presence in some developed smaller first-tier cities, structure, pet services, a single store, such as on pet care and beauty . It was learned that in foreign countries, many developed countries, on a variety of pet services, agencies have
8、a perfect system, various agencies widespread. Technically we can learn from the introduction, for the increasingly popular pet of the Wind, the pet services will be urgently needed. One has a perfect, healthy body of the pet service will be the current market needs2.1 The macroenviroment 2.1.1 the
9、global status of the pet industryWith the increasing living standards in China, pet gradually become closer and closer companion. Whether it is dogs, cats, birds, or fish or turtles, which housekeeping past nursing homes, small animals for human entertainment, became an important member of the famil
10、y. In an increasingly competitive social environment, your pets lovely and lively as is in the tension of modern life, the human sending loneliness, increase the fun and ease the pressure.2.1.2 Analysis of Chinas pet industryChina has 1.3 billion population, and has farmed since ancient times, a tra
11、ditional pet, according to conservative estimates, China now there are at least 100 million pets, pet market potential of the economy for at least up to 150 billion yuan, but Chinas current development level of the pet market not in the true sense, with the world,In the current market environment in
12、 China, pet food and supplies to the retail industry is still in the emerging stage. Since 2007, many international and authoritative consumer market research institutions began to pay close attention to Chinas pet industry. A survey shows that Chinese pet total of 8 years in 1999-2007 increased by
13、nearly 500%, according to incomplete statistics, Chinas current pet dogs, cats and other types of pets for more than 200 million total in 2015, the the figure will reach 500 million. In 2008, the pet industrys annual output of about 200 billion yuan, an annual growth rate of over 30%, accounting for
14、 60% of the share of the world, this transcript have benefited from Chinas major pet products industry, a complete industrial chain. 2010, pet industrys annual output value will be 400 billion yuan. International experience shows that when the state 3000-5000 U.S. dollars per capita GDP reached, it
15、will drive the country into the pet market high-speed development period, currently Chinas eastern coastal areas in some cities per capita GDP has reached the above-mentioned standards; the international pet industry, part of the data shows that pet the economy of the countrys total share of GDP has
16、 reached 6 percent in the United States, the European average of 3% -4%, Japan has also reached 2%, while in China, the figure was only 0.4%. With Chinas rapid economic development and peoples consumption concept of continuously updated for the pet industry will provide opportunities for high-speed development, and is bound to lead to pets
