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ThusMarketingis SOCIALDEFINITION Itisasocialprocessbywhichindividualsandgroupsobtainwhattheyneedandwantthroughcreating offeringandfreelyexchangingproductsandservicesofvaluewithothers MANAGERIALDEFINITION Marketingistheartofmeetingdemandsprofitably Anotherdimension PRODUCTCUSTOMERSSOLUTIONPRICECOSTPLACECONVINIENCEPROMOTIONCOMMUNICATION PRODUCTS Productsarethecommoditiesofferedforsaleoranartifactthathasbeencreatedbysomeoneorsomeprocess Itisbasicallysomethingthatcanbedifferentiatedfromservices Thankyou