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1、NIKE Theheadquartersofthecompany Nike Inc atradedsportswear equipmentsupplier Location theUnitedStates Headquarters Beaverton Oregon NIKEHOMES BEAVERTONNEIGHBORHOODSANDSCHOOLS FOUNDEROFNIKE PhilipHampson Phil Knight February24 1938 BillBowerman Trackandfieldcoach田径教练 1948 1973 BLUERIBBONSPORTSStarte
2、din1962with 500BaseonahandshakebetweentwomenAimtomakerunningshoessuitableforrunners 1968Thecompany ssecondretailoutletopens NIKEwasformallyestablished 1972 Thefirstmanagementteam 1972 Waffleshoes Moon1972 NIKEfirstlaunchedinMarchacrosstheUnitedStatesin1972andrunnersforthefirsttimeseenestleshoesoutso
3、le SidneyWicks ThefirstsportstarwhowearedNIKE sportsshoes 1972 PerryFangTing thefirstathletetowearNIKEsneakers 1973 1979thefirstclothesProductionline calculatedriskthegrowthoftheNIKE NIKEAIRMAX Tailwind1979 50 Nikeandthegames 1980Moscow 1984LosAngeles Nike sfirstgoldmedal BritishSteveOvett800metresg
4、oldmedal JoanBenoitfirstgoldmedalinwomen smarathon CarlLewiswonfourgold Rapidinfiltrationsportsmarket Americanfootball NBA Baseball Marathon 神话 MichaelJordan1985 CompanysignsMichaelJordantoendorseaversionofitsAirshoe the AirJordan Inthewrongdirection1987NikeinthefaceoftheREEBOKtoenterthemarketreacti
5、onstrategy GROWTH 1985 1987 1994 NikesponsorsthefootballteamofBrazil 1996CompanysignsgolferTigerWoods 1996TheNikeequipmentdivisioniscreated In1997thedevelopmentofAsiancountries Shanghai InSeoul Tokyo Vietnam 2000SydneyOlympicGamesinnovativeproducts MarionJoneswonfiveMEDALS Advertisement Logo slogan
6、Advertisingearly1974 symbolofwingsfeathersspeed dynamicandgently logo 1971 1996 1972 1985 ThedevelopofNike Swoosh NowthefunnyLOGO Aenormoussuccessofmarketing 1988 OurMissionIsClear ToBetheWorld sBESTSportsandFitnessCompanyVia OURMISSION Tobringinspirationandinnovationtoeveryathleteintheworld CLOTHIN
7、G SHOES GEAR PRODUCT MEN BASKETBALL LeBron11 KDVI AIRMAX NikeAirMaxLunar90 NikeAirMax90 RUNNING NikeFlyknitLunar2iD NikeFlyknitLunar2 NikeSBZoomStefanJanoskiMidiD NikeSBZoomStefanJanoskiPremiumiD SKATEBOARDING TRAINING NikeFreeTrainer7 0 LimitedEdition TENNIS NikeLunarBallistec AIRFORCE AirForce1SRM
8、MaxAirNPCE JORDAN JordanSpizikeiD AJXX8SE CHRISPAUL JordanCP3 VIIiD JordanCP3 VIIiD FEMALE AIRMAX NikeAirMax90iD RUNNING NikeFlyknitAirMax FREE FreeTR4iD BASKETBALL LeBron11GUMBOiD YOGA NikeStudioWrapPackLeatherFlat NikeBlazerLowiD BLAZER系列 CORTEZ NikeCortez SKATEBOARDING NikeSBZoomStefanJanoskiiD B
9、ACK CLOTHING MEN JACKET NikeHeritageDestroyer T SHIRT KobeDri FIT BASKETBALL NikeProCombatHyperstrongCompression2 0 NikeElementHalf Zip RUNNING 2013 14ManchesterCityFCStadium SOCCER BASEBALL NikeProCombatCoreFittedRaglan1 2Long Sleeve JordanYOTHPerforatedLeatherReversible JORDAN PANTS NikeTech CLOTH
10、ING WOMEN JACKET NikeAlpenglowPrint T SHIRT TheNFLDallasCowboysLimitedJersey HOODIE NikeLacrosseAllTimePullover TANKTOP NikeFuturaFade PANTS NikeRally POLO NikeBoldStripe BACK GEAR NIKE FUELBANDSE SHOELACES SOCKS BAGS BACKPACKS NikeCheyenneClassic2000iD NikeVictory ACCESSORIES NikeBurnoutJersey Jord
11、anDominate NikeLightweightSpeedCheetah NikeE2PrimePerformance NIKE Nike SportWatchGPS PolarWearLinkTransmitter BALLS JordanLegend Size7 NikePitch NikeV FlightAirlock Size8 NikeRZNRedGolfBalls Marketshare Founded 1949Location GermanSloganfor2000 Impossibleisnothing Sloganfor2011 Adidasisallin MainCom
12、petitor Adidas Founder AdolfAdiDassler Marketofsportsgoods Adidas No 2 Nike No 1 Representativethreeseries cloverlogothreestripesballcontainingthreestripes Athleticperformanceseries Traditionalsportsseries sportsfashionseries spokesman Othercompetitor NewBalance Founded Intheearly1900s Founder WilliamJ RileyinBoston Familyofbrands PFFlyersandAravon SomeproductsaboutNewBalance T shirts Backpacks THANKS
