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1、Unit2TrendsandFadsOurChangingLifestyle TrendsandFads TeachingSteps 1Pre readingWhile readingPost reading4Homework StepOne Pre reading WatchingtheClip Discussion ExploringtheTopic WatchthemovieclipofBarbie AFashionFairytale andanswerthefollowingquestions DoyouthinkBarbiegirlisfashionable Why Watching
2、theClip Barbie manybeautifulclothes dress shoes prettymakeup newhairstyles shiningjewelryelectronicdevices e g Iphone Ipadcolorfullifestyle e g flowers pets cars Why WatchingtheClip 1998 1959 1962 1971 1986 Discussion TheChangeofBarbie 2000 2012 SimpleClothesBeautifulDressBusinessWearLovelyGirlOffic
3、eLadyAmericanDollSymbolofAmericanFashion Discussion TheChangeofBarbie Barbie WhatdoyouthinkoftheseBarbiegirls Fad Trend ExploringtheTopic AnsweringBarbie sQuestions StepTwo While reading ConcludingtheMainIdea ExploringtheStructure Ihavesomequestionsabouttrendandfad Canyouhelpmefindtheanswers Answeri
4、ngBarbie sQuestions TipforQuestion1 youmayrefertoParagraph1 Iamsofashionableandtrendy Butwhatistrend Trendismorethanjustclothingandhairstylesthatareinstyleoneyearandoutofdatethenext it sawholewayofliving OurChangingLifestyle TrendsandFads Thesedays lifestyleshaveatendencytochangesofast Itismorethanj
5、ustclothingandhairstylesthatareinstyleoneyearandoutofdatethenext it sawholewayofliving Para 1 我们不断变化的生活方式 潮流和时尚如今 生活方式有种迅速变化的趋势 迅速变化的不仅仅只是一年流行而第二年就过时的服饰和发型 而是整个生活方式 TipforQuestion2 youmayrefertoParagraph2and3 IfIknowhowtrendchanges Iwillbemorefashionable Howdoestrendchangenowadays Trendchangesquickl
6、ynowadays Almosteverythingcangoinandoutoffashion AnsweringBarbie sQuestions TipforQuestion3 youmayrefertoParagraph4 Suddenly anelderlywomanbecamemorefamousthanmein1981 Ifeelupset Why Thiskindoffamedoesnotlastlong Suchpeoplearefamousforaveryshorttime theyarefads AnsweringBarbie sQuestions Where sbeef
7、 Wendy sisthethirdAmericaninternationalfastfoodrestaurantchainfoundedbyDaveThomasonNovember15 1969 inOhio UnitedStates Aftersuccessfulearlygrowthofthechain salesflattenedasthecompanystruggledtoachievebranddifferentiationinthehighlycompetitivefast foodmarket Thissituationwouldturnaroundinthemid 1980s
8、 StartingonJanuary9 1984 elderlyactressClaraPellerwasfeaturedinthesuccessful Where stheBeef HerfamouslinequicklyenteredtheAmericanpopculture itwasevenusedbyWalterMondaleinpresidentelection andservedtopromoteWendy shamburgers 20世纪80年代 美国的快餐业竞争日趋激烈 麦当劳为保住自己老大的地位 花费了不少的心机 为了吸引顾客 迪布 汤姆斯在汉堡肉馅的重量上做足了文章 在每
9、个汉堡上 他都将其牛肉增加了零点几盎司 这一不起眼的举动为温迪赢得了不小的成功 并成为了日后与麦当劳叫板的有力武器 温迪一直以麦当劳作为自己的竞争对手 在这种激励中快速发展着自己 终于 一个与麦当劳抗衡的机会来了 1983年 美国农业部组织了一项调查 发现麦当劳号称有4盎司汉堡包的肉馅 重量从来就没超过3盎司 这时 温迪快餐店的年营业收入已超过了19亿美元 迪布 汤姆斯认为牛肉事件是一个问鼎快餐业霸主地位的机会 于是对麦当劳大加打击 他请来了著名影星克拉拉 佩乐为自己拍摄了一则后来享誉全球的广告 广告说的是一个认真好斗 喜欢挑剔的老太太 正在对着桌上放着的一个硕大无比的汉堡包喜笑颜开 当她打开
10、汉堡时 她惊奇地发现牛肉只有指甲片那么大 她先是疑惑 惊奇 继而开始大喊 牛肉在哪里 不用说 这则广告是针对麦当劳的 美国民众对麦当劳本来就有了许多不满 这则广告适时而出 马上引起了民众的广泛共鸣 一时间 牛肉在哪里 这句话就不胫而走 迅速传遍了千家万户 在广告取得巨大成功的同时 迪布 汤姆斯的温迪快餐店的支持率也得到了飙升 营业额一下子上升了18 凭借针对麦当劳的不懈努力 温迪的营业额年年上升 1990年达到了37亿美元 发展了3200多家连锁店 在美国的市场份额也上升到了15 直逼麦当劳坐上了美国快餐业的第三把交椅 TipforQuestion4 youmayrefertoParagrap
11、h5and6 Iamtiredofchanging Whydoestrendchangesofast AnsweringBarbie sQuestions Somepeoplewanttomakemoney Otherswanttobepartofsomethingnewandcreative MostAmericansjustlikefrequentchange TipforQuestion5 youmayrefertoParagraph7 Peoplesaythatmygreenhairandmini skirtareonlyfads nottrends Why Whatisthediff
12、erencebetweentrend fad AnsweringBarbie sQuestions Afadlastsashorttimeandisnotveryimportant Atrendsurvivesalongtimeandbecomesatruepartofmodernculture Question6openquestion Whoknowswhatchangesinlifestylewillhappennext AnsweringBarbie sQuestions Mainideaofeachparagraph trends fadschangefastsomeexamples
13、theinfluenceoffashionexampleoftheUSAreasonsoffadscomingandgoingadditionalreasondifferencebetweenfad trendwhatchangeswillhappen Theauthortellusourtrendsandfadschangefastandexplainthereasonsofit Whatistrend Howdoestrendchange Whydoestrendchangesofast Whatwilltrendchangenext Theauthortellsusourtrendsan
14、dfadschangefastandexplainthereasonsofit ConcludingtheMainIdea Introduction Illustration Explanation Conclusion Illustrationof Introductiontothetopic PartII Para PartI Para trendsandfads 2 4 differenttrendsandfads atdifferenttimes 1 instyle outofdate Lifestyleismorethanjustclothingthatare oneyearand
15、thenext it sa Everythingis byfashion Anunknownelderlywoman onTVshowssuddenlybecamepopular Thiskindof doesnotlastlong Itisa wholewayofliving influenced appearing fame fad ExploringtheStructure Concludingthepassage PartIII Para PartIV Para Explanationofthereasonsof 5 6 fadscomingandgoing 7 8 Forsomepe
16、ople theyjustwantto whileforothers theywanttobepartofsomething Afadlastsfor andisnotveryimportant Asocialtrend however alongtimeandbecomesatruepartof makemoney newandcreative ashorttime survives modernculture ExploringtheStructure Word guessing StepThree Post reading RetellingtheArticle trendn 1 afashionorstyle 2 ageneraltendencyordirection 麦当娜是时尚的完美诠释 Madonnaisaperfectillustrationoftrend Word guessing appearv becomeabletobeseen comeintosight 她乌黑的头发中露出了丝丝银发 Graybegantoappearinherblackhair Word g
