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1、Unit1 职业综合英语1 ENGLISHFORCAREERS Unit1Organization 新职业英语 Contents Warm 1 Warming up Task1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered Japan USA CarCompanies USA France P R China Finland SupermarketCompanies MobilePhoneCompanies Warm 2 Warming up Task2Listatl
2、easttwocompaniesforeachtypeofthefollowingproducts TCL Sony Panasonic Philips Lenovo Apple IBM Sony Li Ning Adidas Nike Reebok logo Warming up Whatisalogo Alogoisagraphicalelementthat togetherwithitslogotype formsatrademarkorcommercialbrand Typically alogo sdesignisforimmediaterecognition Thelogoison
3、easpectofacompany scommercialbrand oreconomicoracademicentity anditsshapes colors fontsandimagesusuallyaredifferentfromothers inasimilarmarket Companyintroduction Warming up BavarianMotorWorks BMW isanindependentGermanautomobilemanufacturerfoundedin1916 BMWisaworldwidemanufacturerofhigh performancea
4、ndluxuryautomobilesandmotorcycles ToyotaMotorCorporation foundedin1937 isamultinationalcorporationheadquarteredinJapan andiscurrentlyoneoftheworld slargestautomakers FordMotorCompanyisanAmericanmultinationalcorporationandoneoftheworld slargestautomakers Companyintroduction Warming up MetroAG establi
5、shedin1964 isadiversifiedretailandwholesalegroupbasedinGermany Itisthelargestinitshomemarket andoneofthemostglobalizedretailandwholesalecorporations Wal MartStores Inc foundedin1962 isanAmericanpubliccorporationthatrunsachainoflarge discountdepartmentstores Itistheworld slargestpubliccorporationbyre
6、venue accordingtothe 2008FortuneGlobal500 CarrefourSAisaFrenchinternationalhypermarketchain withaglobalnetworkofoutlets ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal Mart Companyintroduction Warming up SamsungGroupisthelargestcompanyoftheRepublicofKorea ItiscomposedofSamsungElect
7、ronics SamsungHeavyIndustriesandSamsungEngineering Construction LenovoGroupLimitedisChina slargestandtheworld sfourthlargestpersonalcomputermanufacturer Lenovomainlyproducesdesktops laptops servers handheldcomputers imagingequipmentandmobilephonehandsets 听筒 NokiaCorporationisaFinnishmultinationalcom
8、municationscorporation Nokiaisfocusedonwirelessandwiredtelecommunications Itistheworld slargestmanufacturerofmobiletelephones ReadingA ReadingA Text Task1 Task2 BusinessKnow how TextA 1 GoogleAnyonewhohaseverusedtheInternethasseenGoogle andmanypeoplewouldjust googleit whentheytrytofindinformationabo
9、utsomethingontheInternet Astheworld smostpopularInternetsearchengine Googleisoneofthegreatestexamplesofonlinesuccess 翻译 声音 ReadingA TextA 2 ItallbeganinJanuary1996asaresearchprojectatStanfordUniversitybyPh D studentLarryPage Tryingtofindabetterwayforwebuserstosearchforrelevantpages Pagehadanideathat
10、thiscouldbeachievedbyexaminingtherelationshipsbetweenwebpages Hethoughtthatwebpageswhichhadthemostlinkstothemfromotherwebpagesmustbethemostpopular Thetechniqueappearedtobesuccessful 翻译 声音 ReadingA TextA 3 PageandhispartnerSergeyBrinsetuptheircompanyonSeptember7 thefollowingweek Thesearchenginequickl
11、ygrewinpopularityandin2000Googlebegantoselladvertisingontheirwebsite Afterafewyearsofgrowthfueledbyeagerinvestors Googlewentpublic ManyGoogleemployeesbecameinstantmillionaires 翻译 声音 ReadingA TextA 4 GooglehasrecentlyacquiredYouTwhichistheInternet slargestvideosharingwebsiteandcontinuestoaddnewfeatur
12、eseverydayincludingtoolbars email andadvertising Ofcourse withgrowthandsuccesstherealsocomescompetition MicrosofthasrecentlytriedtoacquireYahooinordertocompetewithGoogleintheInternetsearchenginearea 翻译 声音 ReadingA TextA 5 Inadditiontoitsgrowthandpopularity Googlehasalsobeennamedthenumberonecompanyto
13、workforintheUnitedStates Ittendstostayawayfromtypicalofficedesignsandtriestomaketheofficeaplacewhereemployeesarecomfortableandfreetoexcelattheirwork 翻译 声音 ReadingA TextA 6 Today GoogleownsYouTube Bloggerandotherhotwebsitesandhasbecometheleaderintermsofad basedrevenueontheweb Thebrainchildoftwostuden
14、tshasbecomeabillion dollarcompanyandoneofthebest knowntrademarksintheworld Google shistoryservesasaperfectmodelandinspirationforInternetentrepreneurstoday 翻译 声音 ReadingA A Trans 1 谷歌上过互联网的人都见过谷歌 许多人要在互联网上查找某方面的信息时 他们都会去 谷歌 一下 作为全世界最有名的互联网搜索引擎 谷歌是网络业界功成名就的最好范例之一 ReadingA A Trans 2 谷歌始于1996年1月斯坦福大学博士生
15、拉里 佩奇的一个研究项目 为了找到一种能帮助网络用户搜索到相关网页的更好方法 佩奇设想可以通过检索网页之间的关系来实现 他认为其他网页链接最多的那些网页一定是最受欢迎的 这项技术结果看起来是成功的 ReadingA A Trans 3 佩奇和他的合作伙伴谢尔盖 布林于1998年9月7日创建了自己的公司 并在之后的一周注册了这一网址 这个搜索引擎很快声名鹊起 2000年谷歌开始在自己的网站出售广告 在投资者的热情资助下 经过几年的发展 谷歌上市了 谷歌的很多雇员一夜之间成了百万富翁 ReadingA A Trans 4 谷歌最近收购了互联网最大的视频共享网站YouT 而且每天都在不断增加一些新功
16、能 如工具栏 邮件和广告 当然 成长与成功也带来了竞争 微软最近就试图收购雅虎以便能在互联网搜索引擎领域与谷歌抗衡 ReadingA A Trans 5 随着公司的壮大与知名度的提高 谷歌在美国公司就业吸引力的排名也上升到第一 他们尝试打破传统的办公室设计 努力把办公室变成员工感觉舒适 并能充分发挥自己才华的地方 ReadingA A Trans 6 现在 谷歌已拥有YouTube Blogger和其他一些热门网站 并且成为网络广告收入方面的领头羊 当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司 谷歌也成为全球最著名的商标之一 谷歌的发展史为当今的网络企业家树立了一个完美的典范 也提供了灵感 ReadingA a closelyconnectedwiththesubjectyouarediscussingorthesituationyouarethinkingabout ReadingA relevant e g Whatexperiencedoyouhavethatisrelevanttothisposition e g 1 After10yearsofhardwor
