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1、牛津高中英语 模块四 高一下学期 WordPower 板块 教学设计 课件作者 唐敏芳 Unit 1 Advertising Unit1 课件描述 本堂课是以介绍构词法知识为主的词汇教学课 词汇是语言基础知识的重要组成部分 构词法能帮助学生提高掌握词汇的效率 但是 强调基础知识指的是语言知识的灵活运用 教师在语境中教学 学生在语境中学习 在语境中运用 WordPower Blank filling advertise areanimportantpartoflife Theyuselotsof attract picturesand excite languagestosellproducts
2、orservices general speaking therearetwomaintypes commerce adsandPSAs Theydonotalwaystellyouthe true Weshouldbe care Advertisements attractive exciting Generally commercial truth careful Question Howarethesenewwordsformed Moreexamples healthy interesting dependent useful difficulty weekly Competition
3、 Thinkmorewordsthatarecreatedthisway Whichgroupcanwin Thegroupthathasthemostwordswins Howtoformadjectivefromnounsandverbs WuPing Doalladsplaytricksonpeople WuHong No PSAsusesomeofthesamemethodsascommercialads likeattractivepicturesandexcitinglanguages buttheyarenotmeanttotrickus mercialattractv attr
4、activeexcitev exciting Usingsuffixes Canyouthinkofmoreexamples Exercise BestClothingShop Possibleanswers 1 lovely 2 attractive 3 boring 4 energetic 5 friendly 6 enjoyable 7 lucky 8 fantastic medical electrical enjoyable reasonable dangerous adventurous joyful mouthful cloudless hopeless WordPuzzle m
5、erce2 health3 hero4 attraction5 help6 excitement7 origin8 danger 1 2 3 4 5 6 7 8 Hiddenword Foodand arequiteimportanttoourhumanbeings 用所给单词的形容词形式填空 healthy heroic attractive helpful exciting original dangerous clothing Activeshow Supposeyouareabookseller Youwantyourcustomertobuyanewbookcalled Englis
6、hLiterature Howcanyoumakeyourcustomerbuyit Makeadialoguewithyourpartnerandthenhaveitpresented learnmoreaboutsalesandmarketing Usefulexpressions ProductMarketresearchSalesandmarketingSales marketingdepartmentConsumersMarketshareSalestargetSalesfigures Whatdotheymean Canyouhaveaguess Practice B Possib
7、leanswers marketshare 2 salesfigure 3 consumers 4 marketresearch 5 sales marketingdepartment 6 salestarget Iwanttobuysomemilk fromtheshop ofmilkusuallygoupduringthistime Ilike Fresh milkverymuchbecausethisbandisreallyu Recentsales showthatitispopularamong Theshopalsogivesmuch of10percentforcash Whydon tyouhaveatry products Sales nique figures consumers discount Fillintheblanks Homework 1 Memorizethewordsandphraseslearntinthissection 2 MakegoodpreparationsforGrammarandUsage
