《【项目分析】_巴西市场商业计划书-英文》由会员分享，可在线阅读，更多相关《【项目分析】_巴西市场商业计划书-英文（22页珍藏版）》请在金锄头文库上搜索。
1、BusinessProposition Autel sProductLineDistributioninBrazil AboutBrazil Population Approximately200million9thGDPintheWorld2007GDPGrowthRate 5 4 2008GDPGrowthRateProjection 5 2 CarSalesRecordin2007 29 7 growth2008CarSalesGrowthProjection 20 9thCountryontheRankofCarSales7thontheRankofMotorVehicleProduc
2、ingCountries143 000AutomotiveRepairShops AboutBrazil Whilemostoftheimportantcountriesarefacingarecession Brazilkeepsgrowthabove5 andcarsalescontinueimpressive TheautomotivemarketsinNorthAmericaandJapanarestagnant whilethoseinSouthAmericaandAsiagrowsstrongly Ofthemajormarkets Russia Brazil IndiaandCh
3、inaseesthemostrapidgrowth AboutMe MynameisRomeroDubeuxdeAndrade IamGary sfirstemployee Iworkwithhimforover4yearsnow startingsincethebeginning whenwedevelopedthebusinessplantotakeoverLaunch sX431productlineexclusivelyintheUSmarket Asyouknow wesoldLaunch sproductsintheUnitedStates buildingagoodmarketa
4、ndastrongnameforthem RomeroDubeuxdeAndrade IwasbornandraisedinBrazil MyfatherisanAmericancitizen whichmakesmeadualcitizenbybirthofbothBrazilandtheUnitedStates IamfluentinPortuguese SpanishandEnglish GraduatedinInternationalBusiness IntegratedUniversityofRecife PE Brazil DubeuxCom Rep DubeuxCommerce
5、RepresentationsisafamilyownedcompanywhichIhaveworkedforasaSalesManagerwhenweweretheBrazilianDistributorforDaewoo themachineryandequipmentKoreancompany Thecompanyhasbeeninbusinessfor14yearswithanimpeccablereputation Ihaveinheritedthecorporation myprojectistore structureitwithmyownstandardstointroduce
6、Autel sProductLinetotheBrazilianMarketthe DubeuxCom Rep Portfolio TrevoIndustrySofimaIndusaFielIndustrialEquipmentDaewooHidromineralAlegriaExttraMineral CompanyResources MainOfficelocatedinS oPauloNortheastOfficelocatedinRecifetofacilitatelogisticsoperation VPNIntegrationAsteriskCallCenterSystemToll
7、 freenumberandlocalareacodeVoipnumbersforthe7largestStates Website PortugueseandSpanish SamedayproductdeliveryforordersinS oPaulo RiodeJaneiroandRecife Operatedbyathirdpartymotorcyclecouriercompany Team SalesManagerOperationalManagerSecretaryTelemarketingSalesTeamIn houseITdepartmentIn houseMarketin
8、gdepartmentMultilingualTechnicalWriter TranslatorIndependentSalesReps minimumof1foreachofthe26states Competition Amarketresearchwasdone wefoundthatonlyafewofourcompetitorsintheUSareoperatinginBrazil ThepricesarealsohigherthanthesameproductssoldintheUnitedStates TheonlyBraziliancompaniesthatmakesauto
9、motivediagnosticequipmentisAlfatestandTecnomotor TheirproductlinethatwillcompetewithAutelistheKaptorandtheRasther whichhasaninferiorcapacitythantheMaxiDASDS708 thepriceisequivalent Withlackofcompetitionanditslowerpricingstructure Autel sproductspotentialsalesperspectivesareprojectedtobeverysuccessfu
10、lfortheBrazilianmarket CompetitionforOBDIICodeReaders PriceRange 100 00 450 00USCurrency R 220 00 R 1000 00 BrazilianCurrency CompetitionforDS708 PriceRange 2900 00 7000 00USCurrency R 6 200 00 R 16 000 00 BrazilianCurrency Competitionnotfoundforallotherproducts MaxiDiagJP701 EU702 US703 FR704Vehicl
11、eMonitoringEPBServiceToolsTPMSDiagnostic ServiceToolsOilResetToolsNoequivalentproductswherefoundintheBrazilianmarkettocompetewiththeabovelistedAutelproducts Someexpensivescanners similartoDS708 offersspecificpackageslikeAsian EuropeanorAmericansoftware ThiscouldcompetewithJP701 EU702 US703 FR704 But
12、thepricesareveryhigher PriceStrategy DismemberingHardwareandSoftwarePrices DifferentlythantheUnitedStates Brazilhasveryhighimporttaxes OurstrategyistobebilledbyAutelontwodifferentinvoices onebillofsaleforthehardwareandanotherbillofsaleforthesoftware Thiswaywecanapplyalowerimportingtariffforthesoftwa
13、re translatingthesavingstotheendusers beenabletoofferanevenmorecompetitivepricingstructure Marketing TradeShows AutomecisthemostimportanttradeshowinBrazil ittakesplaceeverytwoyearsinS oPaulo TheupcomingshowwilbeinApril2009 WewillintroduceAuteltoBrazilatAutomecShow InadditionaltoAutomec thereare8othe
14、rimportanttradeshowsinBrazilthatwewillbeattending Theseshowsare Autopar Tecnoshow ReparaNordeste SemanadoMecanico Autonor FEISA AutopartsandAutop Marketing MagazineAds Fullpageandhalfpageadswillbepublishedonthehighestcirculationautomotivemagazinesandjournalsinthecountry Someofthemare OMecanico Sinco
15、pe as PontoAPontoandBalc oAutomotivo Marketing StateAssociationsforMechanics Thereareapproximately143 000automotiverepairshopsinBrazil Mostofthemareaffiliatedtoitsstateassociation Wewillbecomeamemberonall27statesassociations sowecanadvertiseontheirinformativejournalsandparticipateonmosteventsandmeet
16、ingstopromoteAutel Marketing SchoolProgram Specialpricing aslowasourcost willbeofferedforschoolsandteacherssotheycanuseourproductsattheirclasses Thiswillbeavaluableadvertisementforalltechniciansattendingclasses SpecialStudentPricing Discountcouponswillbeofferedtothestudentsfromtheschoolsandteachersthatareparticipatingonourschoolprogram asanincentiveforthemtochoseAutelfortheirdiagnosticneeds Marketing AutoPartsStores IntroductionofAutel sproductlinewillbesetupbyarrangingmeetingswithallautopartsst
