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1、1 Copyright 2019 PostBeyond Inc CUSTOMER BENCHMARK REPORT on Employee Advocacy Overview Introduction What Drives Engagement The Key Metrics that Matter Adoption Shares Reach Engagement PostBeyond Benchmark Global Results Earned Media Value Content Best Practices Personalized posts Best time of day t
2、o post Gamification and incentives Internal email newsletter PostBeyond Influence IndexTM Conclusion Data Methodology 1 2 3 4 8 12 14 15 18 20 21 21 21 22 23 24 25 26 Table of Contents 1 Copyright 2019 PostBeyond Inc Overview Over the past four years PostBeyond has powered employee advocacy programs
3、 for a wide reaching number of customers ranging from massive multi nationals to smaller tech With customers in 14 different industries constantly using our platform we wanted to aggregate this data we use for our client quarterly benchmarking reviews and provide these insights to you to compare aga
4、inst your own program benchmarks That s how the PostBeyond Employee Advocacy Benchmark was born Individual companies have deep analytics for their own data but the missing link was how they compared with both their industry peers and organizations in general Social engagement presents a significant
5、amount of data from social media reach likes shares comments engagement to employee adoption content update frequency and even content suggestions One helpful way to understand your metrics is to simply see how you compare against others We took a careful approach to data preparation for this report
6、 First we ensured that all data was anonymized from an industry and general perspective Secondly we focused on ensuring we had a representative sample of data collected throughout all of 2018 at various quarters for any seasonality variances that was statistically significant Taking this approach me
7、ant we did not include all our available data as it was not required to draw conclusions or trends 2 Copyright 2019 PostBeyond Inc These benchmarks will provide you and your company with Customer insights derived from real life employee advocacy programs Benchmark data for multiple company segments
8、Insights into what impacts employee advocacy and continuous engagement Proven strategies and tips that increase adoption social reach and social engagement An inside look into what best in class truly looks like for employee advocacy This report covers the core metrics and data amongst different com
9、panies that make up the PostBeyond Employee Advocacy Benchmark In the end we will provide proven strategies and tips on how to optimize your employee advocacy program and improve your metrics if you find yourself performing lower than your industry peers Introduction 350 000 total shares 125 000 pie
10、ces of content both branded and 3rd party content 120 employee advocacy programs 70 000 employees 10 countries The data scientists at PostBeyond have gathered key firmographic and product adoption data to produce our first PostBeyond Employee Advocacy Benchmark Our data points included over 3 Copyri
11、ght 2019 PostBeyond Inc At PostBeyond these are the definitions we use to explain each specific metric Shares means the number of shares users have made from the PostBeyond platform during the selected period into a specific social network For example if one person has shared to LinkedIn Twitter and
12、 a Salesforce contact the number of shares in the platform is equal to 3 Reach The total number of social connections of all users who have shared content in the given time period sampled multiplied by the number of times content has been shared Interaction An interaction is when a follower friend o
13、r connection in your team s social media network interacts with content the team has The Key Metrics that Matter 378 801 209 203 882 2 097 575 Shares Reach Interactions Here are aggregated customer social share total potential reach engagement and adoption metrics across the sample taken in 2018 Wha
14、t Drives Engagement 61 8 100 53 Adoption PostBeyond Influence IndexTM 4 Copyright 2019 PostBeyond Inc shared The interaction could be a like favorite share retweet reply comment or click on a link Adoption The total number of active users in the time period compared to the total potential users tota
15、l of all enrolled PostBeyond Influence IndexTM A cumulative score within PostBeyond that measures all the value added activities within the platform sharing active users suggesting posts created email updates earned media value per user stats amount of personalization and branded articles compared t
16、o other customers This score is out of a score of 100 When discussing what the top metrics are our customers unanimously said that total reach numbers of shares content interactions and overall employee adoption were the top things to consider With this in mind in the next few pages we ll dive deeper into each metric to provide benchmarks Adoption is the total number of active users in the time period those that shared compared to the total number of users based on employees enrollment in a prog
