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1、 BUSINESS REPORT Topic: Business report for Toyota Written by: Date:; Content1. Executive summary22. Introduction of the Toyota .33. Issues.34. SWOT analysis.44.1 internal analysis.44.2 external analysis.55. Recommendation.66. Conclusion.77. Reference.8Executive summaryThe aim of this paper is to an
2、alysis Toyota Auto corporations strengths, weaknesses, opportunities and the threats through using SWOT method. At the same time, human resource development displayed in the process of case analyzing. The major problems in this article are what makes Toyota become the world first Auto manufacture? W
3、hat are the Toyotas strategies? The prospects of the Toyota and so on, the main purpose is to identify Toyotas problems and shortcomings; and finally to find out the reasons caused these problems, in the end of the article, the author forward his own opinions and recommends for the Toyotas developin
4、g.Introduction of the ToyotaToyota is Japans largest car manufacturer, which was founded in 1933, and Toyota Company is headquartered in Toyota City. Initially is one of the Toyota Automatic Looms production departments. In 1937, Toyota merged into Toyota Motor Co., since then, Toyota established se
5、veral related companies, including Toyota Machinery Co., Ltd. in1941, and Toyota Body Co. in 1945, In the 1960s and 1970s, Toyotas expansion rapidly, the vehicle volume even sold to foreign markets. And in 1982, the company obtained its present name-Toyota. Today, Toyota has assembly plants and dist
6、ributors in many countries, the company also has the subsidiary which produce the motor vehicles line and the other parts, rubber and cork materials, steel, synthetic resin, automatic loom and the cotton wool and so on. (Arkadi B., 2010)Issues of the articleWith the economic globalization developmen
7、t, more and more automobile manufacturers appeared, followed by the more and more intense competitive pressure, in addition, global economics instability and uneven makes a great impact on the automotive industries development. Economic depression and rising costs of raw materials and labor, competi
8、tion in the automotive industry is also growing, and so on. All these questions caused every company must reposition its self, recreate the developing strategy.SWOT analysis of ToyotaInternal environmentStrengths: in research and development sector, Toyota Company in order to be the leader in innova
9、tion way, it has continuously involved in research and development activities and uses this point as one of its strategies to stay in the market. The research and development activity done has been a success as Toyota is now able to produce a customer car in five days. In addition, Toyota is also ab
10、le to produce a commercially viable hybrid car, with this two newly found strategies, Toyota has continued to revolutionize the auto industry. (Y. Arayici, P. Coates, L.Koskela, 2011)In Toyotas management process, with Toyotas production system (TPS), all work are done according to schedule, employe
11、es follow a well-defined sequence of steps for a particular job, this shows that every employee follows he rules and this reflects that Toyotas management team has done a good job in managing the employees. Welltrained employees are more committed to their jobs and indirectly, it will help to boost
12、the production volume. (Joo-P. B., 2011)Weaknesses: in year 2008-2009, the global financial crisis bring a great impact to Toyotas sales income, with the weak and slow-moving economic around the world, hardly enable for Toyota to abstain a higher profit-margin as to compared to recent years, the clo
13、sing of some of its plants in China proves that Toyotas financial or liquidity state unable to support its explanation of production in other countries like China. Therefore, it would be a weakness for Toyota during the global economic crisis whereby losses of closing its plant and the cost of const
14、ruction shall be bared by Toyota which naturally caused the corporations liquidity to fall. (S.K. Breja, D.K. Banwet, 2011)External environmentOpportunities: before Toyota takes on any strategies, Toyota must take the effort to understand the role played by the scientific process in its culture, Toyota took one step further to evaluate its problem-solving process. Toyota makes itself fully understand its current state of affairs and also the
