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1、Report on strategic analysis and position of the UK Cooperative GroupExecutive SummaryThis report aims to make a strategic analysis of the UK Cooperative Group. Through the analysis of the external environment, the internal environment, the SWOT analysis and the strategic position, this paper makes
2、some suggestions for the future development of this organization.The report firstly gives the introduction of this papers purpose, then the operation environment this organization works in, the strength, the weakness, the opportunities and the treats it faces are done in the main body part. The stre
3、ngth of it mainly includes the largest geographic coverage, the strong bargaining power resulting from the CTRG and the good market image its value and faith bring. The weakness includes the weakness in the hypermarket and supermarket, the brand position is not so clear and the lack of the range of
4、products. The opportunities include the quick development of the internet and the deceasing affording ability of the customers. The threats consist of the emerging of the online retailing and the penetration of the “big four” into the convenience sector. In the last part, the strategy position of th
5、is organization is suggested based on the previous analysis.After the analysis, this paper thinks that in the austere economy condition of UK, the UK Cooperative Group can use its location advantage and its low cost advantage to compete in the market. At least, at this kind of condition, it can attr
6、act more price sensitive customers and build up its image. As this organization is in the retailing industry and it focuses on the convenience sector which is mainly the price sensitive customers market and providing the satisfied products with the satisfied price fro the customers is their main tar
7、get, so the price leading strategy is the right one for it.Table of content1.0 Introduction42.0 The strategic analysis of the UK Cooperative Group42.1 The external environment analysis52.1.1 Macro environment analysis: PEST model52.1.2 Industrial analysis: Porters five force model62.1.3 Competitor a
8、nalysis: Strategic group analysis72.2 The internal analysis82.2.1 Resource audit82.2.2 Value chain analysis82.2.3 The identification of the core competence92.2.4 The identification of the important stakeholder92.3 SWOT analysis102.4 The analysis of the three possible future strategy choices103.0 Eva
9、luations and Recommendations of the three strategies113.1 The evaluations113.2 The recommendations124.0 The critical review of the models applied in this report125.0 Conclusion136.0 References14(Words count: 2997) 1.0 IntroductionThe UK Cooperative Group is one of the largest cooperative retails in
10、the world. It trades in many areas including the food business, retailing, insurance, tourism and so on. After the world financial crisis, in the austere economy conditions, facing severe competition from different aspects, this organization should find its new direction or better strategy to develo
11、p well in the future. This paper aims to make a strategic analysis including the external environment analysis, the internal analysis, the SWOT analysis and the identification and the evaluation of the basic three competing strategies for the organization. After comparing the basic three competing s
12、trategies, this paper will combine the special circumstances with the environment analysis to propose a suitable strategy position for this organization. This paper mainly includes four parts. Firstly, it is the introduction part. Secondly, it is the main body of this paper. In this part, the detail
13、ed strategic analysis of this paper will be done which consists of five steps which are external environment analysis, internal analysis, SWOT analysis, strategy position and the evaluation of the strategies. Thirdly, the recommendations will be suggested. Finally, it comes to the conclusion.2.0 The
14、 strategic analysis of the UK Cooperative GroupThis part aims to do a complete strategic analysis of UK Cooperative Group. The external environment analysis consists of macro environment analysis using PEST model, industrial analysis using Porters five forces model and the competitor analysis using
15、the strategic group analysis to identify the relevant competitors (Saplitsa, 2008). Then, the internal analysis of the organization mainly includes the value chain analysis to identify where and how the value is added within this organization. The SWOT analysis includes the strength, the weakness, t
16、he opportunities and the treats of the organization (Miller, 2007). Finally, the identification and the evaluation of the basic competing strategies will be done. 2.1 The external environment analysis2.1.1 Macro environment analysis: PEST modelThe PEST model dive us an analysis framework about the macro environment of the organization. These
