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1、GMAT OG2017阅读新题汇总解析2016年GMAC发布GMAT OG2017版，作为市面上唯一GMAT考试官方权威发布的备考资料，2017版官方指南系列包含往年考试真题，首次中文解读帮助你更准确理解GMAT考试。全套三册的GMAT考试官方指南包括：GMAT考试官方指南+GMAT定量推理官方指南+GMAT文本逻辑推理官方指南，共计收录了1500余道历届GMAT考试真题和官方答案解析，包含220多道从未公布过的GMAT试题。想要了解下GMAT考试中阅读部分新增题目的具体内容和解析思路么，还不赶快随着海翔GMAT论坛探索GMAT考试阅读例题解析。GMAT OG2017新增阅读Questions
2、 415-418解析Much research has been devoted to investigating what motivates consumers to try new products. Previous consumer research suggests that both the price of a new product and the way it is advertised affect consumers perceptions of the products performance risk (the possibility that the produc
3、t will not function as consumers expect and/or will not provide the desired benefits). Some of this research has concluded that a relatively high price will reduce a consumers perception of the performance risk associated with purchasing a particular product, while other studies have reported that p
4、rice has little or no effect on perceived performance risk. These conflicting findings may simply be due to the nature of product advertisements: a recent study indicates that the presentation of an advertised message has a marked effect on the relationship between price and perceived performance ri
5、sk. Researchers have identified consumers perception of the credibility of the source of an advertised message i.e., the manufactureras another factor affecting perceived performance risk: one study found that the greater the source credibility, the lower the consumers perception of the risk of purc
6、hasing an advertised new product. However, past research suggests that the relationship between source credibility and perceived performance risk may be more complex: source credibility may interact with price in a subtle way to affect consumers judgments of the performance risk associated with an a
7、dvertised product. 415. According to the passage, the studies referred to in the highlight part reported which of the following about the effect of price on consumers perception of the performance risk associated with a new product?Although most consumers regard price as an important factor, their p
8、erception of the performance risk associated with a new product is ultimately determined by the manufacturers reputation. Price interacts with the presentation of an advertised message to affect perceived performance risk. Price does not significantly affect consumers perception of the performance r
9、isk associated with a new product. Consumers tend to regard price as more important than the manufacturers credibility when they are buying from that manufacturer for the first time. Consumers are generally less concerned about a new products performance risk when that product is relatively expensiv
10、e. 416. The “past research” mentioned in line 25 suggests which of the following about perceived performance risk?The more expensive a new product is, the more likely consumers may be to credit advertised claims about that product.The more familiar consumers are with a particular manufacturer, the m
11、ore willing they may be to assume some risk in the purchase of a new product being advertised by that manufacturer. Consumers perception of the performance risk associated with a new product being advertised may be influenced by an interplay between the products price and the manufacturers credibili
12、ty.Consumers may be more likely to believe that a product will function as it is advertised to do when they have bought products from a particular manufacturer before. The price of a particular advertised product may have less impact than the manufacturers credibility on consumers assessment of the
13、performance risk associated with that product. 417. The passage is primarily concerned with challenging the implications of previous research into why consumers try new productssuggesting new marketing strategies for attracting consumers to new productsreconciling two different views about the effec
14、t of price on consumers willingness to try new productsdescribing a new approach to researching why consumers try new productsdiscussing certain findings regarding why consumers try new products418. Which of the following, if true, would most tend to weaken the conclusions drawn from “some of this r
15、esearch”?In a subsequent study, consumers who were asked to evaluate new products with relatively low prices had the same perception of the products performance risk as did consumers who were shown the same products priced more expensively. In a subsequent study, the quality of the advertising for t
16、he products that consumers perceived as having a lower performance risk was relatively high, while the quality of the advertising for the products that consumers perceived as having a higher performance risk was relatively poor. In a subsequent study, the products that consumers perceived as having a lower performance risk were priced higher than the highest priced products in the previous research. None
