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1、PowerPoint 品牌营销策划书 Log o Brand Marketing And Strategy Plan 陈述人 第一PPT陈述时间 201X 1 1 CONTENTS 前言 Introduction 行业市场环境分析 Industry Market Environment Analysis 目标市场环境分析 Target Market Environment Analysis 竞品分析 Competitive Analysis 消费者分析 Consumer Analysis 品牌分析 Brand Analysis 战略设计 Strategic Design 品牌规划 Brand
2、Plan Introduction Introduction 前 言 目前XX公司拥有可乐 醒目 芬达 雪碧等碳酸饮料 拥有酷儿等果汁 饮料 冰露纯净水自2002年投入市场以来没有像XX的其它饮料品 牌那样以塑造品牌形象为核心展开广告宣传 像XX广告语 抓住这 感觉 雪碧的 晶晶亮 透心凉 已成为当下的时尚语 可冰露作为XX 投入中国市场的饮料产品之一 却没有进行品牌运作 悄无声息的一 夜之间就出现在了消费者眼前 做好冰露纯净水的广告策划 实施 好其广告策略有助于塑造与XX公司相适应的冰露纯净水品牌形象 有助于提升冰露纯净水在消费者心中的地位 行业市场环境分析 Industry Market
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