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1、MAYBELLINE NEW YORK Presented by Outline One Two Three Four Five Business Ideas and Influence the Description of Finance the History of Development Products Show the Brief Structure of Company the History of Development 1913 1915 19911991 19951995 19971997 The chemist Williams invented Maybelline ma
2、scara 睫毛膏 in1913 and set up the company in 1915 in U S Maybelline put forward the words Maybe she s born with it Maybe it s Maybelline as a slogan Maybelline landed in China and established for thousands of sales outlets Maybelline won the title The Chinese market best selling brands which is Issued
3、 by the National Bureau of Statistics Core FiguresCEO 盖保罗 Top Manager 李婷 the Brief Structure of Company Director of Sales Marketing 汪康 Head of Sales 王国忠R D Manager 留翠 Products Show 1 New Product Maybelline New York Extra Care Lipstick 美宝莲纽约倍护润唇膏 Maybe She s Born With It Maybe It s Maybelline Product
4、s Show 2 Other Major Products A B C D A Mascara 无境恒翘纤长睫毛膏 B Blemish Balm Cream 精纯矿 物BB霜 C Fluid Foundation 精纯矿物 自然亲肤粉底液 D Makeup Remover 透净瞬柔 卸妆液 Products Show 3 Chinese Cosmetics Market All kinds of products of Maybelline in Chinese Cosmetics Market the Description of Finance During all kinds of ma
5、ke up brands in 2010 Maybelline attractted the most attention Accounting for 10 48 ranked the first In the first half of the year 2009 the make up product which received the most attention from netizens is the Fluid Foundation cream attention for 28 01 obviously higher than any other products Sun Sc
6、reen ranked the second Eyelash creams fluid finished third Foundation products are seasonal significant whether it s too cold or not it ll be affected The retrieval quantity highest months are February and September The retrieval quantity of Sun Screen is high in April then gradually into decline Th
7、e movements of Make up removing products are relatively stable While the retrieval quantity of Lipstick Lip Color Lip Liner is peak in October The best selling products This kind of mascara 美宝莲纽约瞬盈浓 密睫毛膏防水型 has become the world top selling product in recent years Business Ideas and Influence To expa
8、nd marketing channel Business Ideas To serve people who pursue the fashion the Influence on China Maybelline launched timely the newest fashion color with the international trend synchronization give the latest the fastest fashion information to Chinese consumers With high quality and popular price
9、Maybelline is favored by most Chinese consumers rapidly Maybelline has established for thousands of sales outlets in China in recent years Maybelline let more Chinese women combine their own characteristics with more confidence and noble posture to show the Oriental female s unique inner beauty With its famous brand appeal affinitive price and convenient channel Maybelline continues its fast development in China and becomes the first brand in Chinese cosmetics market 1 2 3 4
