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1、Unit Overview By studying this unit you are expected to understand the description of a company s profile know how to talk about a company s current situation and future development know how to introduce a company know how to write a memo Unit 1 Company Profile 1 Unit 1 Company Profile 2 Task 1 Task
2、 2 Unit 1 Company Profile 3 You may talk about What does the company produce or provide Where is the company headquartered Who are its main competitors Task 1 Work in groups Here are five companies logos in the first column of Task 2 Choose one of them and tell what you know about it Unit 1 Company
3、Profile 4 Nestl is a Swiss based multinational nutritional snack food and health related consumer goods company Headquartered in Vevey Switzerland it is the largest food company in the world measured by revenues Its major competitors include Maxwell House Kraft Foods Unilever Food Solutions etc Unit
4、 1 Company Profile 5 Federal Express FedEx is an American global courier delivery services company headquartered in Memphis Tennessee It was founded in 1971 and after years of development has grown into the global umbrella brand for global mail express freight forwarding and supply chain solutions I
5、ts major competitors in the market are DHL UPS etc Unit 1 Company Profile 6 Airbus is an aircraft manufacturing subsidiary of EADS a European aerospace company based in France The company produced the first commercially viable flyby wire airliner the Airbus A320 and the world s largest airliner A380
6、 Its principal competitor is Boeing Unit 1 Company Profile 7 HSBC is a London based multinational banking and financial services organization with competition comes not only from domestic bank rivals like Barclays and Royal Bank of Scotland but also from other global leaders in the same industry suc
7、h as Citigroup Bank of America JP Morgan Chase etc Unit 1 Company Profile 8 Siemens is a German multinational engineering and electronics conglomerate company headquartered in Munich Germany It is the largest Europe based electronics and electrical engineering company Siemens principal activities ar
8、e in the fields of industry energy transportation and health care Its major competition comes from GE Philips Electronics etc Unit 1 Company Profile 9 Unit 1 Company Profile Task 2Match the information with the five companies 10 Unit 1 Company Profile Starting Point Activity 1 Dealing with Language
9、Focusing On GrammarText Understanding the TextActivity 2 Setting 11 Setting Through years of development Walmart has become one of the most well known brands around the world Anyone who has or hopes to establish a business relationship with it should learn some basic knowledge of Walmart Unit 1 Comp
10、any Profile 12 Starting Point Task 1 Work in pairs Have you ever shopped in Walmart If yes tell your partner how you feel about it like the goods prices the service and the environment If not talk about the supermarket where you often go shopping Unit 1 Company Profile 13 When Sam Walton the founder
11、 of Walmart opened his first store in 1962 he promised to provide customers with the lowest prices In 1988 the company built its first Supercenter for one stop shopping and by the end of the decade Walmart was operating in 29 states Then in 1991 the company opened its first international store in Me
12、xico Since then Walmart has continued to expand abroad Forty years after its foundation Walmart has become one of the most recognized global brands Unit 1 Company Profile 14 In 2010 and 2011 Walmart was placed on the top of the Fortune 500 list Now its 10 130 stores in 27 countries supplied by a net
13、work of more than 100 000 sources in 60 countries are staffed by some 2 2 million employees serving 200 million customers a week Unit 1 Company Profile 15 Walmart entered the China market and opened its first Supercenter and Sam s Club in Shenzhen in 1996 Currently Walmart operates a number of store
14、 formats in China including Supercenters Sam s Clubs and Neighborhood Markets By March 1 2012 Walmart had 370 units in 140 cities and had created over 106 500 job opportunities across China Unit 1 Company Profile 16 Walmart s sales in China have risen substantially over the past decade As China s re
15、tail market the world s fastest growing market expands Walmart s executives are looking forward to more growth to come Sticking to local sourcing Walmart has established partnerships with nearly 20 000 suppliers in China Unit 1 Company Profile 17 Over 95 of the merchandise in its stores in China is
16、sourced locally China has become so crucial to Walmart s supply chain that in 2002 the retail giant moved its global sourcing headquarters from Hong Kong to Shenzhen Over 20 000 Chinese suppliers reportedly provide Walmart with about 70 of the goods that it sells globally each year Unit 1 Company Profile 18 Upholding a win win philosophy Walmart China is committed to providing assistance to local communities for sustainable development Growing together with the burgeoning Chinese economy Walmart
