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1、PassCambridgeBEChigher 高级经贸英语 CorporateCulture Objectives Toenablestudentstotalkaboutcompanyculture Topractisereadingforspecificinformation TaskandPlan Warmingupintroduction Readingonpage90 Warming upexercises Whatisculture Choosethefourfactorsbelowwhichyouthinkarethemostimportantincreatingaculture
2、Climate institutions ideasandbeliefs cuisine languagearts religion geography socialcustomsandtraditions historicalevents ceremoniesandfestivals Threemaincategoriesingeneral 1 MaterialCulture 物质文化 3 MentalCulture 心理文化 2 InstitutionalCulture 制度文化 Culture文化 Language Culture Copyright C 2011byWeiJianhua
3、 AllRightsReserved 人类创造的物质文明 指一切可见可感的物质和精神的产品 E g 饮食文化 服饰文化 建筑文化 戏曲文化 等等 社会制度 宗教制度 生产制度 教育制度 劳动管理分配制度 家庭制度 亲属关系 礼仪习俗 行为方式等社会规约及与它们有关的各种理论 也称观念文化 思维方式 思维习惯 价值观念 审美情趣 信仰 心态等 Warming upexercises Whatisculture Choosethefourfactorsbelowwhichyouthinkarethemostimportantincreatingaculture Climate institutio
4、ns ideasandbeliefs cuisine languagearts religion geography socialcustomsandtraditions historicalevents ceremoniesandfestivals Doyouthinkculturesarebecomingmorealike Isthisagoodorbadthing Forexample thinkabout improvedcommunicationscheapforeigntravelglobalbusiness tradinggroups EU ASEAN etc Howimport
5、antarethefollowingthingswhendoingbusinessinyourcountry Arethey a important b notimportant orc bestavoided ExchangingbusinesscardsShakinghandsKissingSocializingwithcontactsSmalltalkbeforemeetingsAcceptinginterruptionUsingfirstnames Formality howyourdress howyoutalktocolleagues whatnamesyouuse etc Pun
6、ctualityHumourGivingpresentsBeingdirect sayingexactlywhatyouthink AssociationofSoutheastAsianNations东南亚国家联盟 东盟 由菲律宾 印度尼西亚 泰国 新加坡 马来西亚五国组成 Whatshapesacompany sculture Missionstatement Itclearlyexplainsacompany sgoalsandfocus Thefactthatacompanyhasaformalmissionstatementsuggestsitisorganizedandkeenonp
7、romotingacohesiveattitudewithinthestaff 提倡员工凝聚力 Thefactthatthemissionstatementneedstobeexplicitmaysuggestthereissomediversityofattitudeswithinthestaff Organizationalhierarchycanshowhowtraditionalacompanyis whetherpoweriscentralizedandtheextenttowhichemployeesareempowered Companybuildingcanreflectatt
8、itudestohierarchyandrelativeimportanceofstaff e g throughimpressiveoffices 豪华气派的办公室 separatefloorsorseparatediningroomforseniorstaff 高层管理人员专用餐厅 Dresscodecaninfluenceorreflectthedegreeofformalityinacompany Readingonpage90Explanationofthetext IKEAhasastrongandlivingcorporateculture IKEA 由瑞典人IngvarKamp
9、rad1943年创立的 宜家家居公司 Corporateculture orcompanyculture referstoingeneralthevalues ideasandtraditionformedandsharedbyallthestaffwithinacompany Ourcultureandbusinessideaarethecornerstoneofouroperation Cornerstone astonesetatoneofthebottomcornersofabuilding oftenputinplaceataspecialceremony 基石 touchstone
10、 Afeelingofbelonging 归属感Ourcorporatecultureisbasedonsharedvalues asimpleandoptimisticlifestyle anaturalwayofworkingandbeingtogether withoutimposingexaggeratedrespectandcomplicatedregulations 我们的公司文化基于共同的价值观 即真诚乐观的生活方式与自然和谐的共事相处关系 这里既不强求人与人之间毕恭毕敬 也没有烦琐复杂的清规戒律 asseenintheunpretentiouswayweassociatewit
11、heachother Unpretentious notshowingsignsofwealth size importance etc ornotwishingtodoso 谦虚的 这一点可以从人与人之间坦诚自然的关系上体现出来 Butwealsowantpeoplewhocancutacrossourorganization whoarestrongenoughtoquestion renewandchange cutacross tobeopposedto 与 相反 向 挑战 超越但与此同时 我们也需要能力出众的人 敢于向公司挑战 质疑 更新和改变我们的文化 Toseetheperson
12、behindtheprofessional Thepersonreferstosuchcommonfeaturesasdemands personalities characterandsoon 看到隐藏在专业技术人员身份后面普通人的一面 Battlesareseldomwonatthedesk Theyarewonoutintherealworld 商战很少在办公桌上打赢 而是要在现实世界中一决胜负 ReadthetextagainanddescribethecontentofIKEA scompanyvalues companypoliciesandstaffprofile Company
13、values simplicity 直率 humility 谦卑 thrift 节俭 responsibility enthusiasm flexibility openness Companypolicies absenceofstatussymbols e g nofirst classhotels directors diningroomsorflashycars recruitmentofpeoplewhosharethecompany svaluesinternalpromotionlisteningtoandencouragingnewideasandinitiativesmana
14、gersbeinginvolvedindetails Staffprofile PeopleshareIKEA sbasicvaluesandarealsostrongenoughtoquestionandchangethingsifnecessary Peoplearebothinternallypromotedandrecruitedfromoutside Peoplehaveasenseofresponsibilityandcanfollowthingsup Managersneedtobewillingtobeinvolvedindetails Comparingwiththemain
15、pointsofIKEA sculture canyoushowsomeweaknessesofaChinesecompany Centralizedpower 中央集权Imposeexaggeratedrespectandcomplicatedregulations 强求人与人之间毕恭毕敬 设立种种烦琐复杂的清规戒律 Pretentiouswaystaffassociatewitheachother 员工之间关系虚伪 Inflexiblewayofworking 工作方式死板 NeglectofcustomerneedsHighadministrationcosts Whatcanbedon
16、etopromoteacompany sculture EncourageteamspiritCareforpeopleandtheenvironmentBetruetocustomersHoldspecialtrainingsessionsforitsstaffOfferarelaxed open planofficeatmosphereAttachgreatimportancetocareerdevelopmentofstaff andproduceeducationalvideosandbrochures Offerin servicetrainingsessionstokeepthemwellinformedaboutlatestdevelopments upgradetheirknowledge improvetheirskillssothattheycanbebetteradaptedtothechangingnatureofwork Implementaperformance basedpayscheme Homework Collectrelevantinformati
