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1、Unit13WesternCulture Objectives Youwillbeableto1 Graspthemainideaofthetext Whatdoestheauthorwanttotellusinthetext 2 Understandthestructureofthetext Howdoesheorganizehisidea 3 Masterthekeylanguagepointsandgrammaticalstructure LearntoexpressyourideainEnglishbyusingthevocabulary expressionsandsentencep
2、atternsyou velearntintext 4 Understandthethemeoftheunit showbusiness media andconductaseriesofreading listening speakingandwritingactivesrelatedtoit5 Learntowriteasummary 6 Learnthetranslationskills 虚实对译 Preview Readthetextcarefully andmarkwhereyouhaveanyquestion Answerthesixquestionsoftextcomprehen
3、sion page274 Writetheanswersonyourtextbook Analyzethestructureofthetextandgivethemainideasofeachpart page274 Preparepre readingtasks onyourtextbook DoyoulikewatchingTV Whatkindofprogramdoyoulike DoesTVmakeanydifferencetoyourlifeandifitdoes whatisit Whatrolesdoyouthinkshowbusinessplaywhollyspeaking i
4、npeople sdailylife andinthedevelopmentofeconomy Lead inquestions AreyouobsessedwithTV 新闻节目newsprogram纪录片documentary体育赛事sportsevent娱乐节目entertainmentprogram综艺节目varietyshow谈话节目 脱口秀talkshow选秀节目 真人秀realityshow相亲节目datingshow电视剧TVseries电影movie动漫cartoon电视广告TVadvertisement IftherewerenoTV Iwouldn tbenear sig
5、hted IftherewerenoTV ImightnotgetinterestedinEnglish 若与现在事实相反 虚拟语气的条件从句的谓语用过去式 be通常用were 主句谓语用 should would could might 动词原形 IftherewerenoTV Ishould would could might IftherewerenoTV Ishould would could mightnot Indailylife theshowbusinessplay apositiverole relaxyou makeyoulaugh youcanfollowthelates
6、ttrendoffashionandthought anegativerole awasteoftimeasyoucan tlearnmuchfromit distractyoufromseriousissues TheWashingtonD C basedMotionPictureAssociationofAmerica美国电影协会 orMPAA recentlyhostedaconferenceonTheBusinessofShowBusiness whichwasdesignedtoraiseawarenessinWashingtonaboutthecontributionsthefil
7、mindustrymakestothenationaleconomy AccordingtoCaliforniaGovernorArnoldSchwarzenegger thefilmindustryisagiantengineofeconomicgrowth employingmorethan750 000peopleandboastingasurplusbalanceoftradewitheverysinglecountryintheworld Economic socialandcultureeffect goodside promotetheeconomicdevelopment cr
8、eateemploymentopportunities createspiritualenjoyment contributetonationalcultureformation badside distractpeoplefromseriousissues misguideaudience haveabadinfluenceonsocialclimate pursuingfunbecomessomepeople slifegoal HowdoesshowbusinesschangeAmericanculture NeilPostman March8 1931 October5 2003 an
9、Americanauthor mediatheoristandculturalcritic whoisbestknownbythegeneralpublicforhis1985bookabouttelevision AmusingOurselvestoDeath Postmanwasahumanist whobelievedthatnewtechnologycouldneversubstituteforhumanvalues Backgroundinformation AmusingOurselvestoDeathPostman sbestknownbook publishedin1985 a
10、historicalnarrativewhichdeploresthedeclineofthecommunicationmediumastelevisionimageshavereplacedthewrittenword Postmanarguesthattelevisionconfoundsseriousissueswithentertainment demeaningandunderminingpoliticaldiscoursebymakingitlessaboutideasandmoreaboutimage Healsoarguesthattelevisionisnotaneffect
11、ivewayofprovidingeducation asitprovidesonlytop downinformationtransfer ratherthantheinteractionthathebelievesisnecessarytomaximizelearning Backgroundinformation HedrawsontheideasofmediatheoristMarshallMcLuhantoarguethatdifferentmediaareappropriatefordifferentkindsofknowledge anddescribeshoworal lite
12、rate andtelevisualculturesvalueandtransferinformationindifferentways Hestatesthat19thcenturyAmericawasthepinnacleofrationalargument anAgeofReason inwhichthedominantcommunicationmediumwastheprintedword Duringthisperiod complicatedargumentscouldbetransmittedwithoutoversimplification AmusingOurselvesto
13、Deathwastranslatedintoeightlanguagesandsold200 000copiesworldwide Thispassageisanexcerptfromthebook Backgroundinformation WhatisShowBusiness Backgroundinformation ShowBusiness sometimesshortenedtoshowbiz isatermforallaspectsofentertainmentfromthebusinessside includingmanagers agents producersanddist
14、ributors tothecreativeelement includingartists performers writersandmusicians Thetermwasincommonusagethroughoutthe20thcentury Backgroundinformation Whatdoesthetextmainlytalkabout ThistexthasmainlydiscussedTV simpactonAmericanculture Textstructure What sthetextstructure Part1 introduction tointroduce
15、theargumentandtheauthor sideaaboutit Part2 illustrationofthetopicPart3 conclusion Americaisbecomingacultureofshowbusiness Textstructure para 1topara 2 para 3topara 11 para 12 Part1Part2Part3 Textstructure Para 2introducingtheauthor sideaontherelationshipbetweenTVandliteracy TV literateculture Para 1
16、introducingthetopicofthetextbyan ontherelationshipbetween and Para 3givingthefourquestionspart2willelaborateandillustrateonthetopic Para 4 5illustratingthefirstquestion Para6 7illustratingthesecondquestion Para8 10illustratingthethirdquestion Para 11illustratingthefourthquestion Para 12 ironicstory TV literacy attacksratherthansupports whatistelevision whatkindsofconversationsdoesitpermit whataretheintellectualtendenciesitencourages whatsortofculturedoseitproduce Americaisbecomingacultureofshowb
