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1、. . .我国文化产业国际竞争力研究摘要：文化自古至今都是中外交流的重要桥梁，文化在对外贸易中起着非常重要的的作用。20 世纪90 年代以来我国文化贸易处于萌芽阶段，其发展水平与发达国家差距很大。近几年来，我国开始在各方面支持发展文化产业，以不断缩小与发达国家之间的差距。本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化贸易国际竞争力，用SWOT分析法分析影响我国文化贸易竞争力水平的因素，最后从三个方面给出了相关的政策建议。关键词：文化贸易；国际竞争力；政策建议；文化产业Study oninternationalcompetitiveness ofChinascultu
2、ralindustryAbstractCultureisabridgeforSino-foreignexchangessince ancient times, and plays a very importantroleinforeign trade.Culturaltradein Chinainthe 1990 of the 20th centuryinits infancystage,ithasalargedevelopmentgapwith thedeveloped countries.In recent years,Chinasupportsthedevelopmentof cultu
3、ralindustryinallaspects,so asto narrowthe gapbetweendeveloped and This paperanalyses thepresentcondition andproblem ofculturaltrade developmentandadoptedevaluationmethodandempiricalanalysisof internationalcompetitiveness of Chineseculture,trade,usingSWOTanalysis toanalyzefactorsthataffectthecompetit
4、ivenesslevelofChinascultural trade,finallygivenfromthreeaspects:policyrecommendations.Key words:Culturaltrade; Internationalcompetitiveness; Policyrecommend; culturalindustryAcknowledgements First and foremost, I would like to express my heartfelt gratitude to my supervisor, Mr. Wang Hai Yuan, for h
5、is instructive advice and useful suggestions on my thesis,and for his constant encouragement and guidance. he has walked me through all the stages of the writing of this thesis.I am deeply grateful of his help in the completion of this thesis,without his consistent and illuminating instruction, this
6、 thesis could not have reached its present form.Second, I am also deeply indebted to all the other tutors and teachers in Business English studies for their direct and indirect help to me. I also owe my sincere gratitude to my friends and my fellow classmates who gave me their help and time in liste
7、ning to me and helping me work out my problems during the difficult course of the thesis.Last my thanks would go to my beloved family for their loving considerations and great confidence in me all through these years.专业资料.Contents中文摘要.iAbstractiiAknowledgements.iiiIntroduction.1I. Present situation
8、ofculturaltraderesearchinChina and abroad.2 A. Researchstatus offoreignscholars.2 B. Researchstatus ofdomesticscholars. .2II.Thestrategicsignificanceofculturaltrade oninternational competitiveness.3 A. Powerofculturaltradedevelopmentistheonlyoption.3 B. Help toenhancetheinternationalimageandimpact4
9、C.Improvethestructureofimport and exportcommodities.4 D.Promotingsustainable developmentofculturaltrade.5III. Tradedevelopmentpresent situation analysis and characteristics of Chinese culture.5A.Analysisof thepresent situationofculturaltrades.5B.Characteristicsofcultureandtradein China.7.SWOT analys
10、isofChinaforeigntradeandculturaldevelopment.7A. S-ThemainadvantagesofChinainternationalculturaltradedevelopment.7B. W- The disadvantage ofChinasforeigntradeandculturaldevelopment.7C. O-The opportunitiesofChinasforeigntradeandculturaldevelopment.8D. T-The threats ofChinasforeigntradeandculturaldevelo
11、pment.8. Chinaculturaltradedevelopmentpolicyproposals.8 A. Governmentpolicyproposals.9B.Culturalindustriespolicyrecommendations.10C.Enterpriselevelpolicyrecommendations.12Conclusion.13Notes.14Bibliography.15.专业资料.Study oninternationalcompetitiveness ofChinasculturalindustryIntroductionDuetoourcultur
12、ehasa longhistory,awealthofresourcesforcultural providesverygoodconditionsforthedevelopmentoftrade.Butat thesame time,weareseeingsome ofthedeveloped countriesbyusing technology,developedeconomy,andimprovetheinstitutionaland other aspectsof acompanysadvantage,producinghighlycompetitiveexportsof culturalproducts,dominatestheinternationalmarketposition.Currentlymostof thedeficitinthetrade
