《201809考试批次《英语商务通论》（结课作业）》由会员分享，可在线阅读，更多相关《201809考试批次《英语商务通论》（结课作业）（6页珍藏版）》请在金锄头文库上搜索。
1、201809考试批次英语商务通论结课作业学生姓名 学习中心 学号 专 业 年级层次北京语言大学网络教育学院英语商务通论期末试卷注意：本学期所布置的结课作业，请同学一律按照以下要求执行：1) 结课作业提交起止时间：2018年8月1日-9月10日。（届时平台自动关闭，逾期不予接收。）2) 结课作业课程均需通过“离线作业”栏目提交电子版，学院不收取纸介的结课作业，以纸介回寄的作业一律视为无效；3）截止日期前可多次提交，平台只保留最后一次提交的文档，阅卷时以最后一次提交的结课作业为准，截止日期过后将关闭平台，逾期不交或科目提交错误者，按0分处理；4) 提交文档要求：提交的文档格式为doc、rar，大小
2、10M以内；5) 必须严格按照每门课程的答题要求完成作业，没有按照学院要求来做的结课作业，将酌情扣分。小论文写作（请从论文选题范围内，任选一个题目，以英文完成写作，具体要求如下。总分100分）一、论文题目1、The Impact of Cultural Differences upon Chinese and Western Business Activities.(文化差异对中西商务活动的影响) 2、Under the globalization, the new development trends of the international trade.(全球化潮流下国际贸易发展趋势) 3
3、、On the Skill of International Business Negotiation. (浅谈国际商务谈判中的技巧)4、The Differences between Chinese and Western Business Etiquette.(浅谈中西方商务礼仪差异) 5、A study on English business negotiations from the politeness principle.(礼貌原则视角下的商务英语谈判) 二、论文写作要求（1）字数要求至少2000字。内容要求语言精练、通顺；文章切题、新颖；层次清楚，结构完整。（2）禁止下列抄袭现象
4、：整段抄、整篇抄；移花接木；冒名顶替；直接从网上下载；雷同现象。（3）写作格式要求：论文标题（统一使用小二号Times New Roman，加粗）摘要（不超过200字）摘要标题使用小四号Times New Roman，加粗摘要内容使用五号Times New Roman，出现在首页标题下面。关键字（三至五个）关键字标题使用小四号Times New Roman，加粗关键字内容使用五号Times New Roman，出现在首页标题下面正文中文均采用小四号宋体，西文采用小四号Times New Roman字体正文段落之间不空行参考文献（统一使用5号宋体）期刊著者.题名.期刊名称.出版年，卷号（期号）：
5、起止页码书籍著者.书名.出版地：出版者，出版年网络文章网络文章的作者，文章题目网站地址页面设置:页边距:左3cm右2.8cm；上，下边距为默认值:上2.54cm，下2.54cm，页眉1.5cm，页脚1.75cm正文行距:（多倍行距）1.25倍The Impact of Cultural Differences upon Chinese and Western Business ActivitiesAbstractCulturaldifference is a barrier of international business which people have to astride it ,
6、in purpose to achieve the efficient business communication .The text will discuss the difference between ChineseandWesternfrom view of value , business etiquette and negotiation ,then find out how the impact of cultural differences to business activities .Keyword Cultural value , Cultural difference
7、s , Business communication With the acceleration of globalization , the business activities have expanded to outside country . Because of the rapidly development of internet , its much help with immediate communication , but there still an invisible barrier of cultural differences, it could be effec
8、t to the communication directly .1.The understanding of culture and value Culture is the sum total of material and spiritual wealth created by human beings in the process of social and historical development. Any kind of human activity, it is presentation of kind of culture . Due to the geography &
9、history reason , the difference happened between different countries .The value was created based on different cultural background and understanding of varies of thing , it governs peoples beliefs, attitudes and behavior . 2.Comparison of Chinese and western cultural valuesChina is emphasizes collec
10、tivism, while the western is more respectful of individual values and pursues meritocracy.Chinese thinkers advocate self-cultivation as the foundation and put good or fine in the first place of values, while western thinkers emphasize the importance of truth. When we are children , the people have b
11、een required to do things according to rules and regulations, while western education pays more attention to childrens risk and innovation spirit.This kind of different culture system affects the management mode and behavior of Chinese and western enterprises imperceptibly. 3.The impact of internal
12、business of cultural differences (1) BusinessetiquetteBusinessetiquettemeans the behavior in business activities. Good etiquette is a necessary quality in business activities, it help to guarantee success of business activities.It mainly includes the following aspects. A.Introduction and greetingAny
13、 business communication start with appropriate introduction and warn greeting. But based on the different culture , there are various understanding of the “appropriate” . Usually, the western people call their name as friendly way when they meet each other at the first time , while the Chinese would
14、 always call someone with title as the most formal way . In the western country , if peoples well know each other , they will always give a hug or kiss as a warn greeting . The Chinese would normally greet with handshake or smile to someone .B.Meals Chinese table manners are very particular about se
15、ating, generally left for respect, and then arranged by seniority. Wine is an important thing that you can see it in every Chinese dinner . The wine seems has magic , it makes people become more close and feel relax , it also easy to make the ambience become more harmonious . If people drink more wine in the meal , it means they are more close and respect to each other . This is something total different from western which the western people could not understand it
