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1、Task1 Workinpairs Talkaboutwhatthefollowingproductsare ApproachingWorkplace Back electricunicycle bicyclelamp toaster motorcyclecar Nowdiscussthequestionsbelowandthenreporttoyourclass 1 Whataretheaboveproductsusedfor Task2 Electricunicycleisthesmallest greenest mostconvenient PeopleMover Itiscompact
2、andfuntoride Abicyclelampisforlightingtheroadway anditisveryhelpfultotheriderwhoridesatnight Atoasterisdesignedtotoastdifferenttypesofdeliciousbread Amotorcyclecarisakindoffashionablecartoride Back 2 Whatpricecanyouguess Doyouthinkit sreasonableortoohighforyou 3 Wherecanyoubuytheseproducts Task2 Ele
3、ctricunicycle about 3000Bicyclelamp about 100Toaster 多士烤机 about 500Motorcyclecar from 80 000 Back Electricunicycle sportsshops motorcycleshopsBicyclelamp bicycleshops sportsshopsToaster supermarkets houseawareshops electricapplianceshopsMotorcyclecar motorcycleshops 4 Whatdoesthepictureinthecenterte
4、llus 5 Howdoesamanufacturercommunicateanewproducttoconsumers Task2 Ifthepriceofaproductistoohigh therearefewerpeopletobuyit Ifthepriceistoolow therearetoomanypeopletobuyit Back Theyinformconsumersbyadvertising WorkplaceCommunication Back Youwillhearfivestatements Listentothemcarefullyandmatcheachsta
5、tementwiththecorrespondingpicture e d c b a Back Listentothestatementsagainanddecidewhetherthesesentencesare Right or Wrong Ifthereisnotenoughinformationtochoose Right or Wrong choose Notmentioned 1 Volkswagencreatedanewmodelofhybridcarthatcanuseeitherpetrolorelectricity a Right b Wrong c Notmention
6、ed 2 AlfaRomeoCompanypricesitsnewsportsbicycleat 2900 a Right b Wrong c Notmentioned Back 3 Siemensrunsapromotiononitswashingmachineoffering 30cashback a Right b Wrong c Notmentioned 4 Adidassellsitssportswearproductsinspecialistshops a Right b Wrong c Notmentioned 5 Coca Colalaunchesalotofnewproduc
7、tstoboostitssales a Right b Wrong c Notmentioned Scripts Back UsetheRightWord Herearetwogroupsofwordsfrequentlyusedinmarketing Ineachgroup deleteonewordwhichdoesnotgowiththeoneinthecircle apromotion make have theboss put aproduct price sell market advertise Back promote join 1 Volkswagencreatedanewm
8、odelofhybridcarthatcanuseeitherpetrolorelectricity 2 AlfaRomeoCompanypricesitsnewsportsbicycleat 2900 3 Siemensrunsapromotiononitswashingmachineoffering 30cashback 4 Nikesellsitssportswearproductsinspecialistshops 5 Pepsilaunchesalotofadvertisingcampaignstoboostitssales Scripts Back WorkplaceCommuni
9、cation ListeningIn Situation JaneandPeterarestaffintheMarketingDepartmentofasportsdrinkscompany Theyaretalkingaboutmarketingstrategiesforanewproduct Listentothemodeldialogueandfillintheblankswithwhatyouhear Back ModelDialogue Jane Peter whoarethe ofournewproducts Peter Em Ithinkathletesandthosewhore
10、gularlydosportsareour Jane That sright So what canweusetolaunchthenewproducts Peter Goodquestion I mconsideringmaking sponsoringsomesportseventsandoffering insomebigstores Jane Goodidea Well wherearewegoingtosellourproducts Peter Ithinkourmainsaleschannelswillbestores supermarketsandhypermarkets Jan
11、e Soundsgreat ListeningIn potentialcustomers targetcustomers marketingtools someTVcommercials Back somefreesamples Listentothemodeldialogueagainandcheckyouranswers Thenpracticethedialogueandtrytorole playitwithyourpartner Whenyourole playit youareexpectedtousetheMindMapbelow butdoNOTlookatthemodeldi
12、alogue SpeakingOut Scripts Back Back Jane Peter whoarethepotentialcustomersofournewproducts Peter Em Ithinkathletesandthosewhoregularlydosportsareourtargetcustomers Jane That sright So whatmarketingtoolscanweusetolaunchthenewproducts Peter Goodquestion I mconsideringmakingsomeTVcommercials sponsorin
13、gsomesportseventsandofferingsomefreesamplesinsomebigstores Jane Goodidea Well wherearewegoingtosellourproducts Peter Ithinkourmainsaleschannelswillbestores supermarketsandhypermarkets Jane Soundsgreat Scripts Back ListentothedialogueandfillinthemissinginformationonthefollowingMindMap Situation Annaa
14、ndBillarefromtheMarketingDepartmentinMideaCompany Theyaretalkingaboutthepromotionoftheirnewair conditioners ListeningIn Back in storepromotions LaborDay featuresoftheproduct prices TVcommercials Back Listentothedialogueagainandcheckyouranswers Thenrole playitwithyourpartnerbyusingtheaboveMindMap Spe
15、akingOut Back Scripts Anna Hi Bill Asforournewair conditioners whatshouldweputinthecatalogue Bill Letmesee thepicturesandfeaturesoftheproduct ofcourse Andwarrantyandpricesarealsonecessary Anna Ok Well whatdoweneedtodoforthispromotion Bill Em Forthispromotion IthinkTVcommercialsandin storepromotionsw
16、illhelp Anna Yeah Iagreewithyou So whendoyouthinkisthebesttimeforourpromotion Bill IthinkLaborDayandNationalDayareagoodtime Anna Soundsgood Scripts Back Task1 ReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven a aplaceorapositionofsomethingb only justc abletobeobtained taken orusedd done occurring ormadeonlyoncee tomakeareservationf toliftsomethingfromalowertoahigherposition location exclusively available one off book raise MiniText Back Back Note WordTips It sth
