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1、专题四任务型阅读 题组训练二 1 2 Ifyoucouldaffordit wouldyoueversplurge 挥霍 10 000onapairofheadphones Whataboutsomeotherluxuries Wouldyou Butisthesoundqualityofa10 000pairofheadphonesreally10timesasgoodasthepairthatcosts1 000 Expensiveitemsandexperiencesareoftenbrandedashigherqualityorservices Butarethemostexpensi
2、vethingsinlifealwaysbetter Whatreallymakespeoplepartwiththeirhard earnedcashwillingly 1 Researchintohowcostaffectsourperceptions 看法 showsthatpricematterssomuchtoourunderstandingofvaluethatwesometimesratepriceythingsassuperiorormoreeffective eveniftheyareoftheexactsamequalityasthelessexpensiveoption
3、InonestudybytheCaliforniaInstituteofTechnology Caltech andStanfordUniversityscholars peoplenotonlyratedthesamewinemorehighlywhentheyweretolditismoreexpensive butwhiletheyweredrinkingthewineparticipantsalsoenjoyedtheexperienceofdrinkingitmore Inanotherstudyusingplacebo 安慰剂 painkillers participantswho
4、tookafakepainkillingdrugthattheyweretoldcost2 50perpillreporteditwasmoreeffectivetocausepainreductionduringaseriesofshocksthanparticipantswhoweretoldapillcostonly10cents Buthowdopriceandperceptionsplayinourpurchasingdecisionsoutsidethelaboratory Ifanitemistwiceasexpensive dobuyersassumeit stwiceasgo
5、od MichaelNorton apsychologistandprofessorofbusinessadministrationatHarvardBusinessSchoolsaysyes Infact wemayconsidertheexperiencetobemorethantwiceasgood We remotivatedtosplurgebecausewe researchingforpeakexperiences hisresearchsuggests Therestaurant ordessertorfilmthat sratedthreestarsbyeveryoneist
6、hesafechoicewhiletheonethat sratedoneorfivestarscouldbeterribleorcouldbeamazing hesays Sointhiscase wefindthatpeoplewillgambleandpicktheone andfive starratedone becausethey retryingtogetthattotallyamazingexperience eveniftheyriskendingupwithareallybadone Nortonsaysthesamelogiccanbeusedtothinkaboutwh
7、ypeoplebuyveryexpensiveproductsorexperiences There sanextraboostwhenyougoupinthequalityofexperiences So it spossiblethata10 000bottleofwhiskeywouldbemorethantwiceaspleasurableasa5 000bottleofwhiskeybecauseit ssuchapeakexperiencewayoutintheextreme Someofusaresearchingforuniqueleisureexperiences evenw
8、hentheymightbelesspleasurablethanotheroptions inordertobuildtheir experientialCV 简历 Bycollectingmemorableexperiences consumersobtainasenseofaccomplishmentandprogress andenhancetheirself worth 语篇解读 语篇解读本文为一篇说明文 现实生活中 有些人会为了追求顶峰体验而一掷千金 本文主要就这种现象进行了说明 psychology reason secret truth 答案 解析2 解析3 解析1 refle
9、ct mean equal willing represent 解析通读全文 尤其根据第二段中的三个问题可知 本文主要探讨了挥霍金钱的现象背后的心理 原因 秘密 真相 返回 解析根据第二段中的 Butisthesoundqualityofa10 000pairofheadphonesreally10timesasgoodasthepairthatcosts1 000 可知 作者在此处是想表达是否高额的消费真的反映了 意味着 等同于 代表着更高的产品质量或者更优质的服务 返回 解析根据第二段中的 Whatreallymakespeoplepartwiththeirhard earnedcashw
10、illingly 可知 此处探讨的是人们心甘情愿地挥霍的原因 bewillingtodosth 乐意做某事 愿意做某事 返回 better 答案 解析5 解析6 higher 解析4 effectively 解析根据第三至五段的内容 尤其是第三段中的 wesometimesratepriceythingsassuperiorormoreeffective eveniftheyareoftheexactsamequalityasthelessexpensiveoption 可知 人们有时会认为昂贵物品的质量会比它们的实际质量更好 故填better 返回 解析根据第四段中的 peoplenoton
11、lyratedthesamewinemorehighlywhentheyweretolditismoreexpensive 可知 人们会认为售价更高的葡萄酒的品质更好 返回 解析根据第五段中的 participantswhotookafakepainkillingdrugthattheyweretoldcost2 50perpillreporteditwasmoreeffectivetocausepainreductionduringaseriesofshocksthanparticipantswhoweretoldapillcostonly10cents 可知 当参与者被告知他们服用的止痛药
12、的售价更高时 他们会在电击测试中表示这种药物更为有效地减轻了疼痛感 返回 explanation 答案 解析9 解析10 seek 解析8 解析7 risk memorizing remembering recalling 解析根据第六至十段及表格右栏的内容可知 此处主要解释了挥霍金钱这种现象的原因 再结合空前的 An 可知 此处应填explanation 返回 解析根据第七段中的 We remotivatedtosplurgebecausewe researchingforpeakexperiences 和最后一段中的 Someofusaresearchingforuniqueleisure
13、experiences evenwhentheymightbelesspleasurablethanotheroptions 可知 人们挥霍的时候可能是在寻求顶峰体验 返回 解析根据第八段中的 peoplewillgambleandpicktheone andfive starratedone becausethey retryingtogetthattotallyamazingexperience eveniftheyriskendingupwithareallybadone 可知 虽然人们冒着糟糕的人生体验的风险 但他们也会避开安全的选择 返回 解析根据最后一段中的 Bycollectin
14、gmemorableexperiences consumersobtainasenseofaccomplishmentandprogress andenhancetheirself worth 可知 为了提升自我价值 一些消费者会积累值得记住 回忆的 人生 经历 返回 ItisanannualpracticeinmostIndianhomes Withtheonsetofsummeritistimetobringtherusty ricketyoldcoolersdownfromtheterraceandgetthemrepaired Thereasonisobvious itisdiffic
15、ulttolivethroughthehot sweatyIndiansummerwithoutanaircooler Butdidyouknowthatthehumanbodyhasitsowncooleraswell Thinkofthetimesyouhavetravelledinacar Howhotthevehicleenginegetsafteralongjourney Similarly asourbodieschugalongtheyproduceheatintheprocess Thenormaltemperatureis98 6degreesFahrenheit 37deg
16、reesCelsius andwebecomefeverishifitrisesabovethispoint Unlikeacarengine however ourbodieshaveasystemtocheck overheating withthehelpofsweat 2 Trythisout Putasmalldropofwateronthebackofyourhand Thenplaceyourmouthclosetoyourhandandblowhard Thatspotwillgraduallyfeelcool Thisisbecausethewaterbeginstoevaporate 蒸发 withyourblowingandproducesacoolingsensation Theinbuiltcoolingsystemofthebodyusestheskinandbloodforitsfunctioning Thebloodwarmsupasitpassesthroughmusclesandtissue Itcarriestheextraheattothesur
