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1、 The case study ofSony corporationMembers of our group:童士卫 财务管理0201 012002019106唐 虎 财务管理0201 012002019105王小夏 财务管理0201 012002019126季春蕾 财务管理0202 012002019214张亚茹 财务管理0201 012002019131任课老师: 夏新平完成时间: 2005年1月28日一 .Background information of Sony1. Sony is founded on May 7, 1946 with the Headquarters Tokyo
2、and Japan.2. Its corporate strategies are becoming a “knowledge-emergent enterprise in the broadband network era”.Evidenced by recent improvements in network infrastructure, the broadband environment has begun to expand at a rapid pace. In preparation for the arrival of the full-scale broadband era,
3、 Sony is pursuing its vision of creating a Ubiquitous “Value” Network (UVN).3. Its development aspect expanded from the first magnetic tape recorder in1950, to the first QUALIA products in 2003, during these years with representative products in each decade: 60thfirst tape recorder and transistor 70
4、th-video cassette player and headphone stereo Walkman 80th-CD player and camcorder 90th-high-density disc and DVD player In the 21th century- EL Display and optical disc二. The main operations of the corporation are: 三. The main structure of its sales income1. First is the Electronics:The Electronics
5、 segment consists of the following categories: Audio, Video, Televisions, Information and Communications, Semiconductors, Components and Other.The graph shows the information about this: The income is decreasing 2. Second is the Game:Game console and software business is conducted by Sony Computer E
6、ntertainment Inc.We can see the information from the graph: the income is also decreasing3. Third is the Music:Music business is conducted by Sony Music Entertainment Inc. (SMEI) and Sony Music Entertainment (Japan) Inc. (SMEJ).The graph is showing the basic information: The income is decreasing4. F
7、ourth is the Picture:Motion pictures, television and other businesses are conducted by Sony Pictures Entertainment Inc. (SPE).And also the basic information is from the Graph: The income is increasing5. Fifth is the financial service:The Financial Services segment includes Sony Life Insurance Co. Lt
8、d. Sony Assurance Inc., Sony Bank Inc. and Sony Finance International. Inc.As graph of right show the operating information: The income is increasing6. Sixth is other operating:The Other segment includes an Internet-related business, So-net, which is conducted by Sony Communication Network Corporati
9、on, an in-House information system services business, an IC card business and other businesses.With the information in the right graph: The income is increasingThe major Products of SonyAudio Home audio, portable audio, car audio, and car navigation systems Video Video cameras, digital still cameras
10、, video decks, and DVD-Video players/recorders, and Digital-broadcasting receiving systemsTelevisions CRT-based televisions, projection televisions, PDP televisions, LCD televisions, projector for computers and display for computers Information and communications PC, printer system, portable informa
11、tion PC, broadcast and professional use audio/video/monitors and other professional-use equipment Semiconductors LCD, CCD and other semiconductors Electronic components Optical pickups, batteries, audio/video/data recording media, and data recording systems 四.Sales and Operating Revenue by Geographi
12、c Information1. The main market of course is the USA 2. It is expand the Europe and other country market ,while decrease the USA and Japan market ,While seems flat in total market .3. We can conclude Sony is facing a worldwide competition.4. It is changing its business from traditional area to the n
13、ew area, especially the entertainment market.5. It also need find new market, for example the Asian market, and bring new product with technology.This is the Segment Information of its sales income200220032004ElectronicsCustomers477255045433134758400Intersegment513631397137138995Total528618149404504
14、897395GameCustomers986529936274753732Intersegment171851875726488Total1003714955031780220MusicCustomers541418512908487457Intersegment586338459872431Total600051597506559888PicturesCustomers635841802770756370Intersegment000Total635841802770756370Financial ServicesCustomers480190509398565752Intersegment289322787827792Total509122537276593544OtherCustomers161730168970174680Intersegment99733137323155712Total261463306
