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1、Unit 5 Big BusinessLesson A1.vocabulary linkB. 1. produces, purchase, employs2. develops, ship, manage3. advertise, competeAudio Track 4-5-1Talk 1Our company employs 100 people from the local area. It develops and produces wooden artware which it sells in one of its five city stores. Even without ad
2、vertisement, the products are very popular and the stores are always busy. Customers often come directly to the stores to make purchases.*Talk 2Im the Product Marketing Manager of our company. We are working on a marketing plan at the moment. Before any contracts are signed, there are a lot of thing
3、s we have to take into careful consideration. We should know, for instance, the needs and preferences of consumers, the best distribution channel, the governing rules and regulations concerning the distribution of products, and the price at which products can be sold.*Talk 3My employer is a world-le
4、ading information and communications technology (ICT) solutions provider. The company supplies networking and telecommunications equipment to 45 of the worlds 50 largest telecom operators. In such a competitive market, the company has to innovate to stay ahead. Thats why it invests heavily in resear
5、ch and development, the department I work in. Im a senior analyst in the R&D division.Audio Track 4-5-2/Audio Track 4-5-3He may have been your typical teenager in most ways. But he was different in one particular way: he started his own magazine. At the age of 15 he managed the magazine called Stude
6、nt. It was written for and about young people in school. He was very busy, but it was a satisfying job.His next business venture was completely different. He and some friends started a mail order record company. It was also the same year, 1970, when his music discount store was opened in England. It
7、 made a lot of money.In the early 1990s, he sold his successful music business and used the money for another business idea: an airline company. And so, Virgin Airways Ltd. was born. To compete with other airlines, his company offered good prices to customers. Today Virgin is known for its excellent
8、 service.Richard Branson now runs the Virgin Group, Ltd. He employs 50,000 people and in many different fields, such as book publishing, financial services, modeling, and even bridal services! Not bad for a teenager from the UK who dreamed of editing his own magazine!A Name: Richard BransonCompany:
9、Virgin Group, Ltd. B1, 3, 4, 5, 7, 8 are mentioned. Audio Track 4-5-4/Audio Track 4-5-5Host: Welcome back to “You Snooze, You Lose!” the best game show on television! This is our final round. Let me remind you of the rules. We will show an object for a couple of seconds. Its your job to guess what i
10、t is. Michael? Linda? Are you ready to play?Michael & Linda: Yes!Host: OK, then, lets play ”You Snooze, You Lose!” Show us item number one.Host: Yes, Michael?Michael: I know what they are. Theyre called “cams” and theyre used in mountain climbing.Host: Thats right for one point! Theyre used to hold
11、climbing ropes. All right then, heres our second object. Yes, Linda?Linda: Is it some kind of tool?Host: Can you be more specific?Linda: I dont know . a tool used to fix some kind of machine?Host: No, Im sorry. Its a nose and ear hair trimmer. Next item number three. Do you have any idea? Time is up
12、. Since no one guessed, Ill tell you the answer. Those are called Hopi ear candles.Linda: You stick them in your ears?Host: Thats right. They are used to clean out your ears. They also help to relax you. Lets move on to item number four. Here it is.Michael: Thats obvious. Its a corkscrew. You use it
13、 to open bottles.Host: Yes, thats correct! Its a mini-travel corkscrew. You can pack it in your suitcase. Oh, no! You know what that means! Were out of time. Michael, with two correct answers, you are todays winner! Congratulations! And before we leave, let me show the remaining objects. Item number
14、 five is an egg slicer. Item number six is a tongue scraper make sure to use it so that you dont have bad breath! Thats all the time we have for today. See you next time on “You Snooze, YouLose!” Goodbye everybody!B1. Objects are shown for a couple of seconds and contestants must guess what they are
15、 to win points. 2. The cams and the corkscrew.Audio Track 4-5-6/Audio Track 4-5-7Microsoft CorporationMicrosoft Corporation is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in
16、 Redmond, Washington, USA, its best selling flagship products are the Microsoft Windows operating system and the Microsoft Office suite. Microsoft ships products to Europe, Asia, and Latin America.Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. In the mid-1980s, it rose to dominate the home computer operating system market with MS
