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1、【北京语言大学】19秋英语商务通论作业_1试卷总分:100 得分:100第1题,_ goods have unique characteristics or brand identification.A、convenience goodsB、shopping goodsC、specialty goodsD、industrial goods正确答案:C第2题,_ dont have to pay for large shopping spaces and thus are able to sell their goods at lower prices.A、Mail-Order HousesB、
2、Door-To-Door SellersC、Specialty StoresD、General Stores正确答案:A第3题,_ranks the employees according to their performance and contribution to the firm.A、rating scaleB、employee comparisonC、freeform essayD、critical-event essay正确答案:B第4题,_ variables are factors like attitudes, motives, activities and opinions
3、.A、GeographicB、DemographicC、PsychographicD、Product-use正确答案:C第5题,_ are large stores featuring low prices, self-service and fast moving merchandise such as groceries.A、department storesB、supermarketsC、specialty storesD、vending machines正确答案:B第6题,_endorsement is the simplest and the most commonly used f
4、orm of endorsement.A、blankB、restrictiveC、specialD、qualified正确答案:A第7题,Middlemen create_utility to make sure that the consumers get what they need where they want it.A、time utilityB、place utilityC、information utilityD、form utility正确答案:B第8题,_endorsement is to endorse an instrument specially for a speci
5、fic individual.A、blankB、restrictiveC、specialD、qualified正确答案:C第9题,_ means that in case of a loss, the insured is compensated for the loss and restored to the position he was in at the moment that loss occurred.A、insurable interestB、utmost good faithC、indemnityD、contribution正确答案:C第10题,When individuals
6、 or firms apply for insurance, it is the _who study the applications, check documents and decide whether the company should take the risk and insure.A、underwritersB、field agentsC、insurance brokersD、claim representative正确答案:A第11题,Goods and services for use by consumers are called industrial products.
7、、对、错正确答案:第12题,In economics, the resources that are used to produce goods and services are called factors of production.、对、错正确答案:第13题,Credit unions are profitable cooperatives organized to meet the needs of their members.、对、错正确答案:第14题,In addition to insurance, firms can also use fidelity and surety b
8、onds to protect themselves.、对、错正确答案:第15题,Physical distribution means the physical movement of merchandise from the producers to the middlemen and finally to the consumers.、对、错正确答案:第16题,Once a business is properly organized, leading its employees towards its goals becomes an important management func
9、tion.、对、错正确答案:第17题,VISA and MasterCard are two of the most popular bank credit cards.、对、错正确答案:第18题,There are three types of authority relations.、对、错正确答案:第19题,Current ratio and quick ratio are two of the most common ratios used to analyze a firms short-term or liquidity position.、对、错正确答案:第20题,Often referred to as the unwritten laws, statutory law has evolved through custom and previous court decisions.、对、错正确答案:
