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1、用经济纽带连结卷烟零售户（Linking cigarette retailers with economic ties）Since the reform and opening up, Chinas economy has made remarkable progress, and quickly integrated into the tide of the world economy, becoming an integral part of the world economy. Chinas economic and business circles are also constantl
2、y accepting the baptism of advanced culture in the world, especially in the marketing concept, marketing means and other aspects of the length of the house, the courage to innovate, but also made considerable progress. The tobacco industry is no exception, from the shopkeeper to the business, from d
3、isorder to standard, from management to service, every change is a qualitative leap, is the idea of sublimation. At present, how to better serve the cigarette retailers to improve their satisfaction and loyalty has become a problem that must be solved in the tobacco industry. Why do retailers sell c
4、igarettes? Cigarette consumption has a broad market, selling cigarettes, of course, in order to make money. Cigarette industry and cigarette retailers in the interests of the main contradictions concentrated here, only to solve the problem of cigarette retail profitability, in order to fundamentally
5、 improve the cigarette retail customer satisfaction and loyalty.Why do retailers sell cigarettes without making money?When we visit cigarette retailers, one of the most complaints they hear is that tobacco companies cigarettes dont make money. So why dont cigarette retailers sell cigarettes?First of
6、 all, is the cigarette wholesale and retail price difference is too small. Especially popular, hardly what the difference in retail link. As in our Mount Huangshan market is very popular boutique pine and loose, its retail price was only 5%; in some high-grade cigarette retail price rate is only abo
7、ut 8%; while the difference in retail link high-grade cigarette rate is less than 10%. Such a low rate of wholesale and retail price difference in our underdeveloped area, it is difficult to make the cigarette retailers earn money.Second, the retail card holder rate is too high. There are many place
8、s where we have licensed retail cigarettes, about 8 per 1000 people, and in some places even more than 10. So high business rate, diluted profits. For example, there are a thousand villages, there are 8 cigarette retail stores, assuming that the village per capita consumption of cigarettes 8, the av
9、erage price of a 30 yuan, gross margin was 10%, so the village average retail business Cigarette monthly gross profit was 250 yuan. This is actually a very good village, many villages of a single price does not reach 30 yuan, its gross profit rate is less than 10%. If the rate of licensed traders dr
10、opped to 4 per 1000, or even 3 per thousand? So, will not the gross profit of cigarette sales be greatly improved?Third, the disorderly competition between cigarette retailers. This is manifested in two aspects: first, small and medium-sized retailers compete for tourists and price reduction. The nu
11、mber is limited, the sale has become an important weapon to retailers to compete for customers, knowing that the sale of harm to others, but there is no better way to solve what, just left. Two is the big sales control and manipulation of cigarette prices. Because of the rich economy, large enough t
12、o control the market resources, low wholesale, in order to master the source, control part of the market, so as to more effectively manipulate the retail price of cigarette market. Large family low price wholesale, directly led to the small and medium-sized customer price reduction sales. The sale o
13、f cigarettes reduced the profit of cigarette retail.Fourth, the existence of five kinds of cigarettes in the market has engulfed the profits of cigarette retail links. There is no denying that five kinds of cigarettes exist in the market to varying degrees. Because the cost of five kinds of cigarett
14、es is very low, the objective is to let some illegal households have huge price space, so as to make up, so that the retail price of genuine cigarettes can not rise. And the overall economic backwardness, but also forced many low-income consumers to buy low-priced cigarettes, so that the five cigare
15、ttes have a corresponding thick market. In fact, the five smoke not only swallowed up the national financial revenue, profits of tobacco companies, more shaken the retailers of cigarette sales, which makes the retailers become aggravated the meager profits become more scarce.Multi pronged approach t
16、o actively safeguard the interests of cigarette retailersRetail selling cigarettes doesnt make money, then.,Can you sell cigarettes? Dont sell cigarettes obviously not, in rural areas, is the leading cigarette store, the so-called regardless of tobacco, not only does the tobacco shop. In the market survey, we asked a lot of shopkeepers, the answer is smoke is used to carry goods; no smoke, other goods can not sell, so wor
