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1、具有销售竞争力的n种定价艺术（N pricing art with sales competitiveness）Skimming pricing market skimming pricing means that many of the companies that invent new products first set high prices and take profits from the bottom of the market.The Apple Corp of iPod products is the most successful in recent 4 years of
2、digital consumer products, launched successfully, the first iPod retail price of up to $399, even for the Americans, but also belongs to the high priced products, but there are a lot of apple is rich and willing to spend money, so still have to buy. Apples skimming pricing was successful. But Apple
3、believes it can also skim more fat, so in less than half a year and launched a larger capacity of iPod, of course, the price is higher, priced 499 yuan, is still selling well. Apples fat skimming pricing has been a success.In contrast, Sony Corps MP3 also used skimming pricing, but it failed. The fi
4、rst reason for SONYs failure is the quality of the product and the speed of the listing. SONY in recent years in the introduction of new products when iPod Mini teeter, hot in the market for two years, SONY launched this product for A1000, but this time the Apple Corp has stopped production of iPod
5、mini, launched a new product iPod nano, Apple has maintained a differentiation advantage products, while SONY is in the product on a big step backward. In addition, Apple launched products can be bought immediately in the market, and SONY is only warning, new products officially listed for another t
6、wo months.Penetration pricing and price skimming is corresponding to the penetration pricing, some companies are not the first for new products set a higher price, but high profit from the smaller market segments skim the income; instead, they adopt the market penetration pricing. They set a lower p
7、rice for new products so that they can penetrate the market quickly and extensively - rapidly attracting large numbers of buyers and winning a big market share.Malaysias national automobile companys (Proton), in the domestic market has been using low price advantage against foreign competitors, beca
8、use foreign competitors must pay high import tariffs. However, Honda and TOYOTA use their City and Soluna cars to enter the Malaysia market. The two car pricing only than ordinary LOTAS slightly higher prices, so that consumers in Malaysia in addition to proton car outside, can also consider new opt
9、ions. The low price of Japanese cars is the source of reduced their profits to Japanese manufacturers, and the Malaysia government has relaxed some limit settings for the protection of the original proton. Similarly, DELL and cap company often use the market penetration pricing method, through low-c
10、ost mail order channels to sell high-quality computer products. Their sales are going up, and IBM, Compaq, apple and other competitors selling at retail stores cant compete with their prices. Wal Mart, home depot and other discount retailers also use market penetration pricing. They sell at a low pr
11、ice for high sales. High sales lead to lower costs, which, in turn, allows retailers to keep their prices low.Differential pricing fundamentally, stationary pricing method is a kind of defensive pricing method, it to avoid price competition at the same time, also abandoned the weapon price competiti
12、on . The so-called differential pricing refers to two or more than two kinds of different costs reflect differences in the proportion of the price to sell a product or service, in which the price is different and not based on the different cost, but the enterprise to meet different levels of consume
13、r demand and the construction of the price structure.By using the method of pricing the product difference, the first enterprise must have a certain strength, in a particular industry or regional markets have a large share of the market, consumers will be able to link the enterprise product and the
14、enterprise itself. Secondly, in roughly the same quality under the condition of the implementation of differential pricing is limited, especially for the position as a premium image of the enterprise, we must pay a large advertising, packaging and customer service service fee.There are several forms
15、 of differential pricing:The customer segmentation pricing. The enterprise sells the same kind of goods or services to different customers at different prices. For example, parks, tourist attractions, the museum will be divided into students, senior customers and general customers, charge lower fees
16、 for students and the elderly; the railway company for students, military ticket prices are often lower than the general passengers; tap water company according to the need to use the water for domestic water and production water, and charge different the cost of electricity for the electric power company; the residents of electricity, commercial electricity, industry, different for different electric charge of electricity.The products in
