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1、 ? ? M200973743 ? 1 0 4 8 7 ? ? GCE ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 2011.10.28 A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration Supplier Management Optimalization for GCE Corporation Candidate : Yang L
2、i Major : Business Administration Supervisor : Assoc. Prof. Wang Haijun Huazhong University of Science & Technology Wuhan 430074, P. R. China October, 2011 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? I ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Global Manufacturing?Supply Chain? ? ? ?21? ?GCE? ?
3、 ?2008?GCE? ? ?GCE? ? ? ? ? GCE? ? ? ? ? ? ? ? ? AHP? II ? ? ? ? ? ? ? ? ? ? ? ? Abstract With Global Manufacturing developing, s upply Chain is becoming a new pattern of management which has being broadly applied in manufacturing industry. The supply chain management has positive influence on impro
4、ving the response of enterprise to client, and this made it an important strategy of management. The competition among enterprises is mostly that of supply chain in the 21st century. The main products of GCE C orporation are home appliance controllers and industrial server controllers. Electronic ma
5、nufacturing industry, the area GCE belongs to, is filled with keen competition. Under the effect of electronic materials cost raise and financial crisis in 2008, GCE also faced the pressures of the materials cost and market competition. E stablishing excellent supply chain and seeking a new start of
6、 profit become the important actions for GCE development in the future. This paper emphasizes on how apply the theories of supply management and supplier management to resolve the practical problems of supply management in small manufacturing enterprises. This research can cut the uncertainty, reduc
7、e cost, increase revenue and p romote the enterprise into the environment of supply chain management as soon as possible. It takes GCE Corporation for instance, basing the situation of the supplier management, put forward the proposal of the relationship construction between enterprise and supplier
8、and illustrates how to establish and manage and sustain a long- term trust between them so that the enterprise would reduce the cost, strength the core competitive power and realize the supply chain win- win. Key words: S upplier management S upplier selection and measurement S upplier performance measurement S upplier quality management AHP a nalysis meth o d III ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? . I Abstract . II 1 ? ? 1.1 ? . ( 1 ) 1.2 ? . ( 1 ) 1.3 ? . ( 2 ) 2 ? 2.1 ? . ( 4 ) 2.2 ? . ( 6 ) 3 GCE? 3.1 ? . ( 13) 3.2 ? . ( 14) 3.3 ? . ( 16) 4 GCE? 4.1 ? . ( 2
