《传播学的发展》由会员分享，可在线阅读，更多相关《传播学的发展（8页珍藏版）》请在金锄头文库上搜索。
1、第!卷第期北 京 理 工 大 学 学 报 ! 社 会 科 学 版 #$%!7-9501 7954947 4 ! () $ *+!?5 AB1C.DE.DF.DGHIDJKLMDNOPQ. Tg!hi.jekl() % *+ m=no!#pqNU!#rst(uvewx=: yz,a|#p ( !#$)*+,-%yz! ?1?,?Zd?t,?Od?p$/?u? Oar#?/?#8!#8?#Q?Zyz H?!?,?Op?/aK120)=$%89L MNO01P./QR12S67TSUVWL5XY89TZ.L_abc=n67oIp0.qlTr=noIp0stl ./E # FG HIuvwxL 7yc
2、 7yc./fgkz|5 ( 89NOwxNO?NO?89NO 3456./?7./?|?89% 789:;6 !#$%?66#()*+# C #*D#)#,-)#- +?W?!()(!* ? ? )+JKLMN O=PQRSTUVWXYZ$._abYZc Mdefg$ .hiabYZI78jkMlem nKL$opqrs$tuvwxyzV= |WXabYZc?MYZG$ ?q? ?$?78MB?= !#$%?M?$ F?YZ ?_?M?-= ?GVM_?$?VM?$| ?YZcM?_?$YZGM?;?= YZM_?$9?G?M= b“$a bYZcfi fl ?M178m?aMYZc$ I7
3、8M?A?BC nB?DE?FaMm$.GH?v#?M?f$ H?v#?M?$ H?v#?MGI? JKn?L L= YZGFJ?)G?MG?$ ?M? 78?Gm_?GstM?=p?|$YZGF “?78?GS_?GQRS?jM?-$F)G? M?= ?G?S78?M_?$ 1I_?S78?M?fi -k-fl $I?Y 378NYM?M$W-k-= ?G 9P78G?QG?1GnDE?WX178 YZ?M= FG?M_?$YZGM ?;QR= ?CS%?C?fi M95fl $78? GS_?G?$?m$?g$s?” J?= YZGM?S_?$F?J?M?” ?= ;?$?WXYZGM$?
4、9F?MYZG $W9FrC$.FEXJG?MSGH$. 78G?QG?G?BCGn= GHP G?_?_$4?I1MYZ?WX$u? 90NNYZ?LMQR= b.$?M?G $P?YM?_$IYZ?aWX$ u?JYZGWXMQR$. ? # ?f$YZM 78?nn= .$?+?78G?QG? $|78GM=$WXYZF?k-M$ u?. ? |?D?f? ? ?YZfnQR= ! ? $ ?,?AM ? ?Rf?R? ? R?Y?R$?78?GS_?GqQRVS?jV? J?a?$?HMNY?6?$SYZGM_?u ?MQRSM?j$P.?J?;YZGMQR = YZGqE?S_?zf
5、l $P ? ?R?fl ?Sg 90NgMQRS?jk?_= b.$YZGfl M ? f?S?Q?k_?R?YZGfl M?GYZz ?$k_?QR$nn= .-?RFP_?GM ?WX?M$?$YZGP78?GM? ?178?M= ?V“?$;9?$YZGfJ?MG?$ E?S_?9F?M= ?“|?”V? $ ?$.G?q?$?F?M78? M$p?A?_$YZx?_$?G? ?_$?A?_= J?$?FYZG?|? ?M?!= $YZGF?1I?y#5aM?. ?M$F?S78?M$%?-$F 178_?vJ;M?= $ q?YZG?_?zfl $YZGWXM?H A+?fg= qb
6、)MWXHfl $?,ABCD-*EF?6 GHI7 89:JKLM%N,OP *3, 7?79$,P? ?b?$de?*+,9:?6G? ?HI fi ?b?iw6S?b?i?S? ?l?Prs78?HI*f / ?6?w,6? ?b?,A?HI*?L9w123N?7 MN?,8 c?$O?P?QK N wHI?Rh7 *m+?=H I*?%NST,UP O QR7 8,-VJWX8tV?%NYZ; P GW 9HI*?,?=4“f$+?HIfi , HI1_de?78,-%?Da,?bc Kde?:7 *m+i8?fg9hK h *m+* i,jk5cl;HI*ZF?H*i7 *m+?tu
7、%NP ? mnio6pJ?W X HI *ab X HI?ziab X qr?s?ab X tu _vw:x?ab X HIfi i$+4“ab X 6bf y?HIfi W6GHIza ? f X HI*za? 7 !#$%5?55VnocpqrstVuvwstV hx.yz|8V!C#?c34V!C#? 8?!W#Nc ?34V!C#.p?rRkP?O ? !?.34!C#?r?w? V?c?Q!C#$%D34Vc? ?w?D!C“?c !C“ PQ34!C#V?. Qefi fl ?|V Pc34!C#?8tQ?D“?V. V?Q”_h9_Vac .34!# VXP?Q?s.S?sQ“
8、V?c“ w?s?.p)?V r?. S!C”i)b8V?c ? ?.34!C#?.?r V?c34!C#?E?.? ?.?A?gc?.?.Q34!C#V P8?c?V?D?.? ?.?_?V?w?c? V?9?g.?UV9? ?V?.?_?V?.?r? 9?_?w?!Sg#$c ? #?%V?.34!C#Q?!C? Q?.ABCw YZDEc_FV!C?GGHIJ*._K DLMVNO?PQ?.?RS=.TU?YZ)c Y Z#NVPWXYAZ|O ?(?.? 2?._a?Vbcc ? :de9fg?O h i jk#Nl.m !$# n.o|.!%# zc ? ? q=.rstrJKu?V
9、!C #?vWc w c Y Z#NRx%D:;.Q?:;V?V.Q:; 5?4?a?8c :;V!C# .?Q?34?5Vc rQ.:;V!C#?D EFG,.34!W#ND?w?rt? ?wc ?.34!C#V?.?S? ?a?r8V?.?%V?Q()?V? *?V.?D?!?w!C“?.? ?!C?V?_!C?1A.!CV 67?D?.?. ggc 34!C#V?.D?5):; YZ#NVx%c :;YZ#NVx%Q:;!C?Vx?c ?O ?c :;V!C?r?:;?!V?.?34?z ec :;4?t.?*?uzec :;V8s!C ”r?#c?uP$.P?%hr.P?Q 4?E?e
10、VJ5?.P?V! C?z?*.+.x%PV,-c !C?V?e .):;VP?#?/?eV.0?N? 1491A2V?3c.49?A!C?.?5 6?|e1491A2?73cz?.?zA.?za.?G? i !C#V,- !# !#$%#?$* A678BCD !#$ EFGHIJ#K45#LM67NO:P45FQ0R STMUVNO:P45WXYZ* ,-!#$R S#$_H)8903(?oF?GHIijkl#L M673?tF?93r?t?ijKkl?F? ?8F9fi 245ijKklK23K456789F9:; 89* fgRS#$?!=: P#?ABxRSTM*? IRSY?LMC
11、6745?F 0DEY?FG M* :HFfi 2?fgI/JK?#67vw* !#$%Fb/bo?pFcqresDfi 2* t?u?K tv?w?1Kxtyo|aFB_NO?#67 az* + ?.K + 3r?.K + ?.oo?pK|Fc /?pqrF?NOL?p* ? C?NO#Z?fi 2?#?FbGNO ?0?* ?K?#?F?fi 2#?ax,?NO ?v?* ?NO?#67F?0?fi 2? #67?OF?;Y?NOL?mn?* ? $?NO?#67?45xz?F? ?* Gnz?eFNO?#67aI 3r?45?F? + 5n.K + 5n.K + Vn. x + 45 n.o“67* 67ZD_fi ?67fl x #?eb* fFBCD BEB ENO# 5FGD E?YD BB Eb9NO3r?#5?BG EB C3#678F+_ G$ E?,?YFD BC Eeb945678* Ug32OMF ?#67?”a?* OM?#67?fi 2
